video.market7.com is an online environment for every aspect of planning and executing production of video by enterprises. It allows parties with varying perspectives, skills and roles to immediately be effective together.
The Market of producing video is vibrant as enterprises take advantage of reduced digital video costs, faster broadband access and rising popularity of accessing video in multiple formats on multiple devices. Video is increasingly developed to support multiple enterprise efforts including sales, marketing, support, investor relations, recruiting, training and internal communications.
The Challenges of developing video for enterprises are steep. These projects have substantial budgets, frequently face tight time pressure and tend to be evaluated based on subjective criteria. Working with video as a medium and on productions as a type of project is not in the comfort zone for many enterprise participants, exposing them to entirely new practices outside the norms of the rest of their jobs. Likewise, many of the agents who provide video production services have difficulty understanding how to best manage projects within their enterprise clients.
The Benefits of video.market7.com allow diverse teams to come together and produce video content efficiently, enjoyably and with great results, and they include:
- Setting objectives to fulfill project strategy
- Putting the right resources and personnel for success in place
- Arranging schedules, locations and other logistics
- Collaborating on scripts and other preparatory documents
- Opening access to storyboards and other illustrative visual elements
- Reviewing and communicating on footage to drive editorial direction
- Publishing video productions for best impact and maximum reuse
