April 18th, 2012 by Brian Baumley
Market7′s CEO, Seth Kenvin, recently spoke with EContent about achieving success with video on the Web. Part of the discussion included why many find video to be a more challenging medium to tackle versus most other marketing vehicles. And how services like Market7′s can help make the process easier for anyone that needs to create video. You can check out the full story by clicking the link below.
December 13th, 2011 by Seth Kenvin
Continuing enhancement to Collaborative Script module, including:
- Export choices extending from TXT for teleprompter that was part of last release, to also now include pdf export of script (including customized selection of which scenes, and what elements within them)
- Any recognizable web address written into script will act as a link when that script is published
More work continues on script, and we are also now ramping up significant enhancements to Tasks module, first of which is:
- Crisper presentation of columns with graphical headings and more graceful presentation of tools within tasks, showing dynamically upon mouse-over
November 30th, 2010 by Seth Kenvin
I’m catching up some this evening on tech news. Yammer, a provider of in-a-company social-networking software, which we’ve used, just raised $25 million, bringing its total funding to $40 million. Despite all of that funding, an interviewer still hammers the company on deficiencies in its offerings for Blackberry, iPhone and Android. This highlights a couple points:
- One is the clear importance for collaborative software (like ours, in addition to Yammer’s) to support every user, at all times, in any place, on whatever device is in use.
- Secondly, doing that through specific applications for specific environments is hard, even with $40 million.
Market7 is currently rallying fiercely towards complete support for mobile usage, but we are endeavoring to do so without compartmentalizing essential features to a variety of device-dependent applications. Instead we are doing it through standards-based web-access to rich features performing well within browsers on any device. This has always been a major element of the web’s promise, and a notion seeming to regain momentum as both the benefits and challenges of device-specific apps become apparent.
October 19th, 2010 by Seth Kenvin
One of my frequent refrains about our business is that organizations now need to consider how to represent themselves with video similarly to how they had to consider their web presences 10-15 years ago. Last week I visited a client that’s a major consumer product provider, that’s been around for nearly a century. The reception area doubles as a company historical museum — while checking it out I was struck that online video, and before that the web, are just next iterations in a constant progression of companies taking advantage of technology to enhance and spread interaction and presence with their customers.
Through the years, and into the future, important initiatives include:
- Choosing memorable & associative name for company, product, service
(this one goes back before the 20th century)
- Establishing notable brand design
(this was primarily typography until mass printing with designs became economical)
- Newspaper advertising
- Brochures & printed collateral
- Media relations and general PR
- Radio advertising
- In-store displays
- Television advertising
- Promotional email
- Banner and other web advertising
- Social media marketing
Interesting that as more techniques for promoting and communicating come on, the prior ones tend to maintain relevance and often thrive.