Market7

After a couple of grueling but exciting days driving all around LA for meetings, I came home and collapsed exhausted last night, woke up this morning to start digging out of the email hole I’m now in, and was delighted to come across the following from Brian Baumley, our great PR guy:

“Hey guys – I reached out to Jennifer Van Grove at Mashable yesterday to talk about Market7 and online video collaboration. She thought that the company would be a good fit for the Spark of Genius series that the site runs and asked me for some additional info.

This morning, her story posted – way faster than I thought it would. Either way, it’s a great hit and you can check it out here: http://mashable.com/2009/06/09/market7/.

The comments are already lighting up and people seem to be digging the service.”

FOR IMMEDIATE RELEASE

MARKET7 INTEGRATES VIDEO COLLABORATION SERVICES WITH
APPLE FINAL CUT PRO AND ADOBE PREMIERE PRO CS4

NAB demonstration of better efficiency, communication by exporting comments and on-screen
mark-ups from Annotative Player module of video.Market7 directly into leading video edit suites

NAB SHOW, LAS VEGAS, April 20, 2009 – Market7, Inc., a provider of web services for collaboration in the development and management of creative content, today introduces a set of enhancements to the Annotative Player module of the company’s flagship video.Market7^SM service for online video collaboration. This module presents uploaded video with capabilities for reviewers to provide feedback and drive towards consensus on editing and post production. New features include capability for free-hand on-screen drawing over footage, and XML-based export of comments and on-screen mark-ups from the Annotative Player module to be opened in the leading Apple® Final Cut Pro® and Adobe® Premiere Pro® CS4 video editing suites.

These capabilities are available immediately and being demonstrated by Market7 here at the NAB Show in the Final Cut Pro Users’ Group (FCPUG) SuperBooth, #SL10129 on the lower level of the South Hall of the Las Vegas Convention Center.

“Integrating video.Market7 with the leading video edit suites from Apple and Adobe rounds out our vision for comprehensive collaboration in the video production process,” says Seth Kenvin, CEO of Market7. “At NAB, the most important event for video editing and production, Market7 is empowering professionals in the field to select actionable feedback from reviewers and integrate it directly into their edit suites as a singular environment for clear comprehension and efficient execution on client edit decisions.”

The Annotative Player module of video.Market7 displays video that can be uploaded from practically any popular digital format. In addition to normal video player controls, this module also provides messaging features that can include specificity as to corresponding points or spans on the video’s timelines, as well as highlights of particular, pertinent portions of the screen. Reviewers can see and reply to each other’s comments. Tags can also be applied to particular comments to designate them for filtering as the ultimate edit decisions. The latest enhancements, available now and demonstrated at NAB, include extending commenting capabilities to on-screen, free-hand drawing, and exporting of either all comments or filtered comments, with on-screen mark-ups, through the XML protocol. These exports can be opened and displayed as timeline-based markers with onscreen overlay channels in Apple Final Cut Pro versions 5 or 6 and in Adobe Premiere Pro 4.0.1, which is part of Adobe Creative Suite® 4.

Market7 is exhibiting the entire video.Market7 service, including the new Annotative Player capabilities, at the FCPUG SuperBooth throughout NAB exhibit hours. The company is also delivering presentations of its web service at the ProMAX Systems Digital Lounge in the Venetian / Palazzo Hotel on Tuesday April 21 at 6:00 PM and at the demonstration area of the FCPUG SuperBooth on Thursday April 23 at 10:00 AM.

About Market7, Inc.

Market7 addresses needs of corporations and other organizations as they expand use of video for marketing, recruiting, support, training, content commercialization and other purposes, but often find the production processes to be confusing, inefficient and expensive. The company’s online environments are for all of the collaboration between video producers, their clients and any other parties involved in the process. This includes features for overall project management, conceptualization, script development and footage review. These aspects of video.Market7 web services have been used by dozens of organizations for hundreds of production projects. More information is available at www.market7.com.

# # #

Our primary effort for the last several weeks has been empowering customers to directly establish and manage their video.Market7 accounts. These enhancements, which we announced earlier this week, include a capability to manage a project for free before determining whether to upgrade to a paid account with more capacity and priviledges. Enhancements to the Market7 Web site include a new pricing page from which all of our offerings can be assessed and selected. In addition to new account management functionality, demonstrated below, other recent enhancements include listing file sizes and allowing deletion from each project’s file-management module, which can be useful for managing account storage relative to capacity levels that are set. And per some recent reader requests, we have added phone numbers of team members to the front page of the team-management module to make communicating more convenient. Like always, blog posts like this that describe what we’ve been adding to video.Market7 are identified by the New Release tag.

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As promised in the last “New Release” blog post, this one includes some slick screen capture demos. The work we’ve been doing recently with modules like Event Management and Task Management increasingly positions video.Market7 as an excellent service for project management period, besides the fact that we bring specific value to video production as a type of project with some of our more industry-specific modules.

Here are enhancements we’ve made recently for Events:

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And what we’ve been up to on Tasks:

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Additionally, we’ve made some improvements to the project home page (including project due data as a new data field), and to the flow of people being invited to and joining projects. As always, a blog post of this type is tagged “New Releases” so they can be conveniently perused.

I read recently about a study in the famous New England Journal of Medicine indicating that the success of medical procedures is dramatically enhanced by implementing regular organizational practices. These include assuring that all members of a team collaborating be familiar with each other and their respective roles, and that checklists be followed in completing procedures. Eight hospitals that participated in the study by adhering to such practices had mortality rates fall by nearly half.

The practices advocated in the NEJM piece are very much the same as what video.Market7 facilitates with our project management modules. We often tout our video-specific modules for undertakings like iterating on scripts and reviewing footage. But it’s increasingly clear from our customers’ experiences that we should not be sheepish about touting the attributes of modules like Task Management that allows utilization of templates with regular requirements for projects that can be prioritized, assigned to particular designates and scheduled with due dates, and Team Management that provides access to all team members with key information about them including specification of who plays what roles in the project.

I flew on Virgin America Airlines for the first time and realized that our very own Seth Kenvin may not be to dissimilar from Richard Branson.

They do all of the basics right but they don’t try to force every feature on you at once. Instead, they tell you the important stuff but allow you to discover many of the goodies by yourself. On several occasions, I thought “oh, they do that too? How cool is that?”.

This is very much the approach we take with Market7. A small, unintimidating pond that any user can immediately dive into for video project management. Underneath the surface, however, the pond is infinitely deep to offer producers the depth and breadth of functions they demand.

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