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BET Networks Using Market7 Platform To Collaborate On Production Of Multiple Shows

May 21st, 2012 by Brian Baumley

Global programming provider leverages video.Market7 web software for efficient production and clear communication about content.

BOSTON – CABLE SHOW, May 21, 2012 – Market7, Inc., a provider of web-based software for collaboration around creative content, today announces extensive engagement with BET Networks, the leading provider of content to black consumers globally. BET uses the video.Market7 platform to access and communicate about content at various stages of production for multiple scripted programs, pilots and original movies.

“Market7 brings new levels of productivity and flexibility to BET’s production efforts,” says Sheila Cole, senior director of post production for BET. “Employees and partners of BET from anywhere in the world can immediately access content at any stage, from daily shoots to finishing edits, and communicate clearly about production efforts on the video.Market7 platform.”

Content of any length and in any common digital format can be uploaded to video.Market7. The service’s Annotative Player module offers secure browser-based access on multiple devices, including all popular computers, tablets and smartphones. Video plays at high quality, accommodating users in limited bandwidth access situations, with integrated commenting that can reference specific portions of the video timeline and screen dimensions.

“BET is using the full capabilities of video.Market7 to clearly communicate about content, resulting in quick shaping of team consensus and streamlined productions,” says Market7 CEO Seth Kenvin. “Working closely with global programming leaders like BET underscores Market7’s advancement as a provider of robust platforms for media production in fast-paced, demanding and dispersed production environments.”

BET is using video.Market7 to produce scripted programs and original movies that include The Game, Gun Hill and Being Mary Jane.

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions:, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks – BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

About Market7, Inc.
Market7 addresses needs of studios, agencies, corporations and other organizations as they produce media for a wide range of purposes, including entertainment, marketing and training. The company’s flagship video.Market7 service supports all of the collaboration between video producers, their clients and any other parties involved in the process. This includes features for overall project management, conceptualization, pre-production like scripts and storyboards, and footage review during post. More information is available at

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TV Industry Veteran Craig Heiting Joins Market7 To Lead Media & Entertainment Business

February 23rd, 2012 by Brian Baumley

Vice president and general manager brings benefits of better collaboration on media production to studios, networks and independent producers

SAN FRANCISCO, FEBRUARY 23, 2012 – Market7, Inc., a provider of web-based software for collaboration around creative content, today announced the addition of Craig Heiting as vice president and general manager for media and entertainment. A television industry veteran with a broad range of experience across the media ecosystem, he is focused on expanding adoption of Market7 by studios, networks and independent producers. Heiting is based in Los Angeles.

“Market7’s impact on content quality and operational efficiency stands out among my experiences in how video is produced and delivered,” says Heiting. “As media consumption increases, studios, television networks and other key players in production need to deliver more and better content, and Market7’s solution addresses those needs by streamlining processes and clarifying communication.”

Before joining Market7, Heiting was vice president of sales and worldwide market development with digital video networking company BigBand Networks, where he worked with Market7 founder and CEO Seth Kenvin. Prior to this, he served as vice president of North American cable television sales and strategy with Ericsson and was president of Wave Broadband, a West Coast provider of video, internet and phone services. He also worked in talent and program development with Showtime and Time Warner Cable. Heiting holds a B.A. in Journalism and Film from Marquette University.

“I am thrilled to reunite with Craig, who brings great insights about and dedication to how the media and entertainment industries fulfill their most vital initiatives of efficiently producing great content,” says Kenvin. “Market7 makes media easy for anyone creating content and Craig is extending these benefits to our established and expanding base of media and entertainment customers who are at the forefront of sophisticated production.”

The flagship video.Market7 service streamlines and enhances production through better project organization and precise communications about content throughout the lifecycle from conceptualization through pre-production like script writing and onto review and approval of footage during post. The company’s customers overcome traditional challenges and miscommunication that can typically impede production.

For more information, please visit

About Market7, Inc.
Market7 addresses needs of studios, agencies, corporations and other organizations as they produce media for a wide range of purposes, including entertainment, marketing and training. The company’s flagship video.Market7 service supports all of the collaboration between video producers, their clients and any other parties involved in the process. This includes features for overall project management, conceptualization, pre-production like scripts and storyboards, and footage review during post. More information is available at

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Market7 Goes Mobile With Latest Upgrade

December 20th, 2010 by Brian Baumley


Annotative Player module for content review integrates HTML5 and Flash technologies for full video.Market7 service availability across devices.

SAN FRANCISCO December 20, 2010 – Market7, Inc., a provider of web-based software for collaboration in the development and management of creative content, today announces full mobile support for its video.Market7 service. By bringing together HTML5 and Adobe Flash® technologies, mobile devices including Apple iPads®, Apple iPhones® and those based on Google Android™ now have full access to the flagship Market7 product. This is especially important in media production as real-time communication and coordination among teams that are frequently on-the-move becomes a necessity. Support for mobile is among several user-experience upgrades being made to Market7’s popular Annotative Player module for team review of and communication about media content.

“Market7 is fulfilling customer demands about uploading and accessing any format of video, from any location and on any device, consistent with the increasingly mobile and multi-platform ways we all use internet services,” says Market7 CEO Seth Kenvin. “Media professionals and their production processes are especially dynamic, and more mobile support along with other advances of our Annotative Player further strengthens Market7’s solution for making better video content more efficiently through enhanced collaboration.”

Key functionality being added to the Annotative Player module, which integrates video play with interactive messaging, includes:

  • Multi-device playback. Video format is intelligently determined based on device capabilities in terms of whether to stream HTML5 or Flash;
  • Better video quality. All content, including uploads since earliest use of the video.Market7 service, play at higher resolution;
  • Dynamic streaming. Immediate play of any portion of a video availed regardless of stage of download;
  • Full-feature scaling. Users can play content at virtually full-screen dimensions while still taking advantage of messaging and interactive features;
  • Improved look and feel. The player interface has been re-designed for better form and function in both mobile and computer-based usages; and
  • Faster access. Enhanced digital video transcoding practices enable most H.264 videos to be accessed by HTML5 or Flash immediately upon completion of upload.

Enhancements are currently available by adding “/v2” at end of the URL for any video file being shown in the Annotative Player, and they will soon become default features.

“As video.Market7 continues evolving and becoming more globally deployed, we are maintaining tight engagement with our customers, responding to their needs,” says Kenvin. “Closing a successful 2010, we look forward to additional enhancements to the Annotative Player and other aspects of video.Market7 that continue improving media production by our growing customer base among major media players and Fortune 500 companies.”

About Market7, Inc.
Market7 addresses needs of corporations and other organizations as they expand use of video for content commercialization, marketing, recruiting, support, training and other purposes, but often find the production processes to be confusing, inefficient and expensive. The company’s online environments are for all of the collaboration between video producers, their clients and any other parties involved in the process. This includes features for overall project management, conceptualization, script development and footage review. These aspects of video.Market7 web services have been used by dozens of organizations for hundreds of production projects. More information is available at

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Market7 Up For 2 StreamingMedia Readers’ Choice Awards

September 10th, 2010 by Brian Baumley

Cast Your Vote For Us, Please!

StreamingMedia just announced its annual Readers’ Choice Awards nominees and we’re up for two. Head over to the site now to cast your vote for Market7. You’ll find us in the Best Online Video Company and Enterprise Video Platform categories. There is a very fast registration process, then you’re on your way.

And if you haven’t already seen it, check out StreamingMedia’s very comprehensive review of video.Market7 from earlier this year.

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Market7′s Impact On Video In The Enterprise

June 10th, 2010 by Brian Baumley

Econtent Magazine Looks Closely At Desktop Video Applications, Checks Out Market7

We’ve talked a lot here about how video in the enterprise is changing. We saw these changes coming pretty early and our video.Market7 aims to address many related trends that are becoming more mainstream today. Marji McClure over at Econtent Magazine just wrote a great piece about how desktop video applications are being leveraged in the enterprise to streamline handling of video and introduce much-needed process efficiencies that businesses rely on heavily today.

Part of the article takes a look at how our long time partner SolarCity is utilizing video.Market7 throughout the company for video that is more easily managed, better leveraged throughout the company and ultimately, more impactful. Our own Seth Kenvin also weighs in on exactly the embedded product functionality that customers are finding most useful.

The issue is in print only, but you can check out a PDF of the desktop video article here.

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Comment Profiles Market7

May 6th, 2010 by Brian Baumley

We’ve Been Discovered By A New Start-Up Tracking Blog!

What better way to use post number 200 than to write up some recent coverage? reviews new companies every day and has just posted a write-up on Market7. They cover what we do, why we’re different, how we plan to make money and why we could be BIG. There’s also a little voting mechanism on the site that you can use to help propel us toward becoming their start-up of the month! So head over there now to get reading and voting.

And if you’re new to Market7, come back and kick the tires on our video.Market7 online video production management software to see for yourself why we could be BIG.

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Market7 Behind the Scenes (Starting the Week Off…)

February 2nd, 2010 by Shannon Newton

…by kicking off our Monday morning with some antics.

Every Monday, we have a Market7 ritual.  We all gather either in person or over the phone, sometimes throw down a tune or two to set the mood, talk about the upcoming week, review the current development state of our software and almost always engage in some good-natured teasing of one another.

Here’s a little taste of a typical Monday morning.

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Thorough Review Of video.Market7 In StreamingMedia

January 14th, 2010 by Brian Baumley

We think it’s worth setting some time aside to take this full one in

Back in October, Tim Siglin of StreamingMedia and Braintrust Digital came out to our engineering offices in San Francisco to learn more about video.Market7 in preparation for an upcoming review. When he left to spend some time trying out the service on his own, he did more than just kick the tires – he took us apart and put us back together again! We should have expected no less after the meticulous in-person meeting.

We are pleased that this discriminating shopper seems to have overall liked what he saw. Like many video producers who try video.Market7, Tim seemed especially taken with the annotative player, which he notes, “might be the best thing to come along [last] year.”

A huge thanks to Tim and also to Eric Schumacher-Rasmussen over at StreamingMedia for taking the time to check us out. Check out the review online and in the Dec/Jan issue.

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video.Market7 software release for Jan 7 ’09

January 9th, 2009 by Seth Kenvin

Hey, cool, I wrote ’09 in the headline, not ’08!

We’ve peppered a bunch improvements throughout the application, but by far the most substantial effort of our programming during the holidays has been construction of our cross-project dashboard:

This module was conceptualized in direct response to our emerging band of heavy users who’ve clamored for broader, integrated perspective to survey status, assess requirements, and take implied actions across ALL of their projects.

This is the second serial “New Release” blog post. These will appear every few weeks, when we put new code on video.Market7 instead of the emails with such information we used to send to all of our registered users. So keep an eye on for that information, stay current subscribing to the blog by RSS or Feedburner both accessible on the right margin of this page just below the tag cloud, and screen posts on the New Release tag to catch up on all of these.

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