MARKET7 UPGRADES FOR COMPREHENSIVE
MOBILE SUPPORT INCLUDING iPAD, iPHONE, ANDROID
Annotative Player module for content review integrates HTML5 and Flash technologies for full video.Market7 service availability across devices.
SAN FRANCISCO December 20, 2010 – Market7, Inc., a provider of web-based software for collaboration in the development and management of creative content, today announces full mobile support for its video.Market7 service. By bringing together HTML5 and Adobe Flash® technologies, mobile devices including Apple iPads®, Apple iPhones® and those based on Google Android™ now have full access to the flagship Market7 product. This is especially important in media production as real-time communication and coordination among teams that are frequently on-the-move becomes a necessity. Support for mobile is among several user-experience upgrades being made to Market7’s popular Annotative Player module for team review of and communication about media content.
“Market7 is fulfilling customer demands about uploading and accessing any format of video, from any location and on any device, consistent with the increasingly mobile and multi-platform ways we all use internet services,” says Market7 CEO Seth Kenvin. “Media professionals and their production processes are especially dynamic, and more mobile support along with other advances of our Annotative Player further strengthens Market7’s solution for making better video content more efficiently through enhanced collaboration.”
Key functionality being added to the Annotative Player module, which integrates video play with interactive messaging, includes:
Multi-device playback. Video format is intelligently determined based on device capabilities in terms of whether to stream HTML5 or Flash;
Better video quality. All content, including uploads since earliest use of the video.Market7 service, play at higher resolution;
Dynamic streaming. Immediate play of any portion of a video availed regardless of stage of download;
Full-feature scaling. Users can play content at virtually full-screen dimensions while still taking advantage of messaging and interactive features;
Improved look and feel. The player interface has been re-designed for better form and function in both mobile and computer-based usages; and
Faster access. Enhanced digital video transcoding practices enable most H.264 videos to be accessed by HTML5 or Flash immediately upon completion of upload.
Enhancements are currently available by adding “/v2” at end of the URL for any video file being shown in the video.Market7.com Annotative Player, and they will soon become default features.
“As video.Market7 continues evolving and becoming more globally deployed, we are maintaining tight engagement with our customers, responding to their needs,” says Kenvin. “Closing a successful 2010, we look forward to additional enhancements to the Annotative Player and other aspects of video.Market7 that continue improving media production by our growing customer base among major media players and Fortune 500 companies.”
About Market7, Inc.
Market7 addresses needs of corporations and other organizations as they expand use of video for content commercialization, marketing, recruiting, support, training and other purposes, but often find the production processes to be confusing, inefficient and expensive. The company’s online environments are for all of the collaboration between video producers, their clients and any other parties involved in the process. This includes features for overall project management, conceptualization, script development and footage review. These aspects of video.Market7 web services have been used by dozens of organizations for hundreds of production projects. More information is available at www.market7.com.
StreamingMedia just announced its annual Readers’ Choice Awards nominees and we’re up for two. Head over to the site now to cast your vote for Market7. You’ll find us in the Best Online Video Company and Enterprise Video Platform categories. There is a very fast registration process, then you’re on your way.
We’ve talked a lot here about how video in the enterprise is changing. We saw these changes coming pretty early and our video.Market7 aims to address many related trends that are becoming more mainstream today. Marji McClure over at Econtent Magazine just wrote a great piece about how desktop video applications are being leveraged in the enterprise to streamline handling of video and introduce much-needed process efficiencies that businesses rely on heavily today.
Part of the article takes a look at how our long time partner SolarCity is utilizing video.Market7 throughout the company for video that is more easily managed, better leveraged throughout the company and ultimately, more impactful. Our own Seth Kenvin also weighs in on exactly the embedded product functionality that customers are finding most useful.
The issue is in print only, but you can check out a PDF of the desktop video article here.
What better way to use post number 200 than to write up some recent coverage?
DiscoveringStartups.com reviews new companies every day and has just posted a write-up on Market7. They cover what we do, why we’re different, how we plan to make money and why we could be BIG. There’s also a little voting mechanism on the site that you can use to help propel us toward becoming their start-up of the month! So head over there now to get reading and voting.
And if you’re new to Market7, come back and kick the tires on our video.Market7 online video production management software to see for yourself why we could be BIG.
Every Monday, we have a Market7 ritual. We all gather either in person or over the phone, sometimes throw down a tune or two to set the mood, talk about the upcoming week, review the current development state of our software and almost always engage in some good-natured teasing of one another.
Here’s a little taste of a typical Monday morning.
Back in October, Tim Siglin of StreamingMedia and Braintrust Digital came out to our engineering offices in San Francisco to learn more about video.Market7 in preparation for an upcoming review. When he left to spend some time trying out the service on his own, he did more than just kick the tires – he took us apart and put us back together again! We should have expected no less after the meticulous in-person meeting.
We are pleased that this discriminating shopper seems to have overall liked what he saw. Like many video producers who try video.Market7, Tim seemed especially taken with the annotative player, which he notes, “might be the best thing to come along [last] year.”
A huge thanks to Tim and also to Eric Schumacher-Rasmussen over at StreamingMedia for taking the time to check us out. Check out the review online and in the Dec/Jan issue.
We’ve peppered a bunch improvements throughout the application, but by far the most substantial effort of our programming during the holidays has been construction of our cross-project dashboard:
This module was conceptualized in direct response to our emerging band of heavy users who’ve clamored for broader, integrated perspective to survey status, assess requirements, and take implied actions across ALL of their projects.
This is the second serial “New Release” blog post. These will appear every few weeks, when we put new code on video.Market7 instead of the emails with such information we used to send to all of our registered users. So keep an eye on www.market7.com/blog for that information, stay current subscribing to the blog by RSS or Feedburner both accessible on the right margin of this page just below the tag cloud, and screen posts on the New Release tag to catch up on all of these.
