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Market7/4/1776 (source of our name) {2nd} ~3rd~ [repeat of annual blog post]

July 4th, 2011 by Seth Kenvin

[This post is from a {now, 2~3~} year~{s}~ ago, today. Feels like a good annual tradition. A few updates in brackets sprinkled throughout] {further updated for 2010 with these fancy curly brackets} ~having exhausted types of parentheses, 2011 is the year of the tilde~

Happy Independence Day. It’s also now the month of our company’s birthday. Operations started on July 30 of last year [now nearly 2 {3} ~4~ years ago], so Market7 traces back to 7/07. And today’s holiday during this seventh month of the year is closely connected to our name. The essence of Market7 is to enhance collaboration on creative projects by diverse working groups. It turns out that American independence provides an elegant metaphor.

To draft the Declaration of Independence, the Second Continental Congress designated a “committee of five” selected for geographic diversity including Virginia’s Thomas Jefferson, John Adams of Massachusetts, and Pennsylvanian Benjamin Franklin~Trivia question time! The other states were New York & Connecticut. For those who haven’t yet clicked this paragraph’s link: who were the people? Answer at bottom of post~. Feedback from Adams and Franklin on Jefferson’s drafting was incorporated into the final document. {effective negotiations — current congress should perhaps check it out!} A process similar to how we incorporate feedback at the various stages of video production such as conceptualization, scripting and footage review.

A diverse committee under tight time pressure collaborating on a notable creative endeavor. Nice parallel. But why “Market7″? The intersection of those two streets in Philadelphia is where Jefferson boarded and probably did most of his drafting work. There are some additional cute connections of the name to what our company does and plans to do, and some of the motivation is incorporated in our logo as well, which I’m sure will be touched on in future blog posts, so please come back! [we still haven't really done that but good reminder that alternative connections to our name + inspiration for our logo can motivate a blog post some future rainy day] {done!}

A last note, on the above painting by Gerome Ferris. It’s the exact story behind our name, including the crumpled up drafts on the floor before the founding fathers. I happened upon a jigsaw puzzle of this painting during a family excursion last year [again, now more like 2 {3} ~4~ yrs ago], and the partially constructed puzzle has occupied a spare table in our office ever since.

[Puzzle's now completed & displayed in our office, check it:

]

{completed puzzle is now binder-clipped to the wall — maybe next year it will be framed} ~we’ve done lots of things past 12 months, but framing the puzzle’s not one, hopefully that’s another photo, with explanation within some other pair of symbols or punctuation marks, on seven-four-twelve. Answer to trivia question: NY’s Robert Livingston & Roger Sherman of CT, if you got even one of those you should treat yourself to an additional rw&b frosted cupcake~

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Market7/4/1776 (source of our name) {2nd} [repeat of annual blog post]

July 4th, 2010 by Seth Kenvin

[This post is from a {now, 2} year{s} ago, today. Feels like a good annual tradition. A few updates in brackets sprinkled throughout] {further updated for 2010 with these fancy curly brackets}

Happy Independence Day. It’s also now the month of our company’s birthday. Operations started on July 30 of last year [now nearly 2 {3} years ago], so Market7 traces back to 7/07. And today’s holiday during this seventh month of the year is closely connected to our name. The essence of Market7 is to enhance collaboration on creative projects by diverse working groups. It turns out that American independence provides an elegant metaphor.

To draft the Declaration of Independence, the Second Continental Congress designated a “committee of five” selected for geographic diversity including Virginia’s Thomas Jefferson, John Adams of Massachusetts, and Pennsylvanian Benjamin Franklin. Feedback from Adams and Franklin on Jefferson’s drafting was incorporated into the final document. {effective negotiations — current congress should perhaps check it out!} A process similar to how we incorporate feedback at the various stages of video production such as conceptualization, scripting and footage review.

A diverse committee under tight time pressure collaborating on a notable creative endeavor. Nice parallel. But why “Market7″? The intersection of those two streets in Philadelphia is where Jefferson boarded and probably did most of his drafting work. There are some additional cute connections of the name to what our company does and plans to do, and some of the motivation is incorporated in our logo as well, which I’m sure will be touched on in future blog posts, so please come back! [we still haven't really done that but good reminder that alternative connections to our name + inspiration for our logo can motivate a blog post some future rainy day] {done!}

A last note, on the above painting by Gerome Ferris. It’s the exact story behind our name, including the crumpled up drafts on the floor before the founding fathers. I happened upon a jigsaw puzzle of this painting during a family excursion last year [again, now more like 2 {3} yrs ago], and the partially constructed puzzle has occupied a spare table in our office ever since.

[Puzzle's now completed & displayed in our office, check it:

]

{completed puzzle is now binder-clipped to the wall — maybe next year it will be framed}

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Comprehensive Profile Of Us In Larry Kless’ KlessBlog

April 29th, 2010 by Brian Baumley

Just About Everything Market7 Is About – For Your Reading & Viewing Pleasure

Video extraordinaire and guru Larry Kless did an in-depth interview with Market7 CEO Seth Kenvin, along with a great blog post to accompany it. Larry gets to the heart (& several other organs) of what Market7 is all about, and talks how and why the company got started, how Market7 addresses the very different manner in which teams must collaborate when producing video and the many different environments for which the video.Market7 software is built.

Check out the video below and head over to Larry’s blog to read more.

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Market7 Saves Time and Money on Video Production (Part4)

August 21st, 2009 by Shannon Newton

Capture Necessary Feedback With the Annotative Player

Our 4th (and final) in the series analyzing how Market7 provides a return on investment. We examine how collecting timely and accurate feedback through the Annotative Player module provides for a streamline process that cuts overhead out of post-production. [Click image to enlarge]

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Market7 Saves Time and Money on Video Production (Part3)

August 20th, 2009 by Shannon Newton

Manage Video Projects the Best Way

Our third in a series analyzing how Market7 returns on investment. This time, we focus on how money and time can be saved through the project management features of the Event, Task, and Resource modules.

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Market7 Saves Time and Money on Video Production (Part2)

August 19th, 2009 by Shannon Newton

Through the Collaborative Script Editor

We continue our series this week on exactly how Market7 saves time & money, this time by looking at our scripting tool, the Collaborative Script Editor. [click on the image to enlarge & be able to actually read]

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Market7 Saves Time & Money on Video Production

August 17th, 2009 by Shannon Newton

(But How?)

Its clear how using the Market7 Creative Brief in the planning stage of your video production saves headache and time but what about money? We have been giving this some thought and decided to put together a little explanation on exactly how. (Pretty pictures drawn by yours truly)

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video.Market7 Release from August 11 ‘09

August 13th, 2009 by Seth Kenvin

We have an entirely new module! Resource management takes advantage of the information we have about people and their activities within projects to assess overall time spent versus expectations and the financial impact. Like we recently blogged, it’s the start of our solution to the issue of video productions being particularly challenging projects for understanding costs. The module is called “resource management” and not “personnel time tracking” because we plan to expand it to include considerations like facilities, equipment and consumables for an even richer perspective on the business of making video. But for now we’re launching this and moving on to enhancing and introducing other aspects of video.Market7 about which we’ll blog in our next New Release post.

Here are demonstrated highlights of the new module:

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Staying on Schedule = Lower Cost Video

August 8th, 2009 by Shannon Newton

How much does it cost when a video project runs over schedule?  Seth and Driss design the ROI calculator to find out.

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Market7/4/1776 (source of our name) [repeat of annual blog post]

July 4th, 2009 by Seth Kenvin

[This post is from a year ago, today. Feels like a good annual tradition. A few updates in brackets sprinkled throughout]

Happy Independence Day. It’s also now the month of our company’s birthday. Operations started on July 30 of last year [now nearly 2 years ago], so Market7 traces back to 7/07. And today’s holiday during this seventh month of the year is closely connected to our name. The essence of Market7 is to enhance collaboration on creative projects by diverse working groups. It turns out that American independence provides an elegant metaphor.

To draft the Declaration of Independence, the Second Continental Congress designated a “committee of five” selected for geographic diversity including Virginia’s Thomas Jefferson, John Adams of Massachusetts, and Pennsylvanian Benjamin Franklin. Feedback from Adams and Franklin on Jefferson’s drafting was incorporated into the final document. A process similar to how we incorporate feedback at the various stages of video production such as conceptualization, scripting and footage review.

A diverse committee under tight time pressure collaborating on a notable creative endeavor. Nice parallel. But why “Market7″? The intersection of those two streets in Philadelphia is where Jefferson boarded and probably did most of his drafting work. There are some additional cute connections of the name to what our company does and plans to do, and some of the motivation is incorporated in our logo as well, which I’m sure will be touched on in future blog posts, so please come back! [we still haven't really done that but good reminder that alternative connections to our name + inspiration for our logo can motivate a blog post some future rainy day]

A last note, on the above painting by Gerome Ferris. It’s the exact story behind our name, including the crumpled up drafts on the floor before the founding fathers. I happened upon a jigsaw puzzle of this painting during a family excursion last year [again, now more like 2 yrs ago], and the partially constructed puzzle has occupied a spare table in our office ever since.

[Puzzle's now completed & displayed in our office, check it:

]

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Comment