Market7 CEO Sits Down With Beet.TV for the Latest on Better Video Collaboration
Market7′s offering for better video collaboration around media production continues to evolve. And Seth Kenvin sat down with Beet.TV’s Andy Plesser to talk about the latest and greatest.
You’ll hear from Seth about Market7′s focus on being non-technical to cater most to how many different groups of people need to work. And its latest efforts on targeting the television, movie and advertising companies that need to produce more content than ever, especially given the need to feed the Web.
Check out a brief article here and click below for video.
People write all kinds of scripts: many or few scenes, heavy descriptions and/or dense amounts of dialog or light in both, varying amounts of media integrated into scripts. We have developed pagination to allow for faster load times by not waiting for an entire long script to load all at once, instead just several scenes at a time. But the right “several” isn’t the same for everyone all the time as some people’s scenes typically include just a few dozen words and others may have hundreds with multiple files uploaded to each. And, some people’s preferences can be to look at lots of scenes on-screen simultaneously or to control the perspective to a very specific set. So we’ve come up with a mechanism that defaults to showing five scenes at a time, but with a few intuitive controls enables complete customization of exactly what scenes are seen.
Here’s a demo:
Our most recent video.Market7 release also includes a few cool enhancements to the Annotative Player which we’ll get posted to the blog soon.
Economy reviving? Market7 releases our first new employee interview in a long time. Mark brings an eclectic resume that ranges from B movie king Roger Corman to tech industry stalwart Hewlett-Packard, so he’s a natural fit for us. This is our first remote interview, and please excuse the “Call Recorder Demo” slapped on here since we are still just “trying out” / haven’t yet bought the 2-site recording software (but they at least get a link out of it). Economy may be reviving, but we remain a parsimonious start-up. One that’s now joined by Mark working hard to advance us, and if you reach out to email@example.com he’s glad to share how we can help you.
It could be the end of the great TV vs PC truisms:
Television is consumed from ten feet away versus two feet typically for computers
We lean passively back in the glow of the boob-toob but lean attentively forward over our keyboards, mice & associated screens
The long tail of computer content has progressed from software applications through CD-ROM and onto web fulfilling every niche, whereas the boundaries of the TV environment remain relatively tight, dominated by the largest media entities
These truisms have largely held through prior challenges — interactive TV, broadcasting over Internet, 500 cable & satellite channel line-ups, VOD. We still tend to get the more popular and mainstream content across the room from a couch. And even with video increasingly mixed in along with web pages, computers still tend to support more targeted efforts. Lately these tendencies are further challenged as in Netflix streaming blockbusters (small “b”) to the 2-foot environment, and TV ad buying becoming accessible to more small businesses. Google TV is a big bet that these lines continue to blur and that the TV hosts content as varried as what’s consumed on computers and phones. This forces consideration by the enterprises, institutions and other organizations that are making more long-tail video of how that video is consumed, with likely trending towards the richer visual panoramas, fuller sounds and more sophisticated production techniques to which we’re accustomed when catching a flick or a series finale.