October 9th, 2011 by Brian Baumley
We love talking about what Market7 can do for any enterprise executing on a video strategy. But it’s even better to hear firsthand from our customers how we help streamline complicated video workflows. In the current issue of EContent Magazine, writer Marji McClure, takes a look at the components of a successful online video strategy.
Market7′s Seth Kenvin is quoted regarding how video is evolving as a communication tool of choice in the enterprise. And Market7′s customer, the Telecommunications Industry Association (TIA), is profiled for its use of video in providing content about industry news and events to its members. The profile includes details about how Market7 helps the organization’s relatively small staff produce large quantities of programming, which has included 60 programs in the first half of 2011 alone.
We’ve linked to many customer profiles on this site. Each demonstrates unique uses of Market7 toward one common goal – doing video better. We hope you’ll click over to EContent to read the article. Or if you subscribe to the print edition, check it out there, complete with pretty pictures, which include the TIA’s content in the Market7 Annotative Player. Maybe it’ll even help you start to crystallize your own corporate video strategy.