Dogfood is Good (if You Make it Right)
June 19th, 2008 by Shannon Newton
Our creative genius minds {/evil_cackle} played a two-fer hand this week by producing a video for our TechCrunch 50 application. The video allowed us to chow down on some good ol’ Market7 kibble which is the only way to truly see if we are doing it right. User surveys and focus groups can never replace some first-hand experience.
The parameters were:
- Create a 30-60 second video that summarizes what we do
- Use every member of the team
- Do everything in-house
- Try not to embarrass ourselves (this one was the most challenging)
By doing this, we all gain the experience while the TechCrunch Gods get to glimpse behind the curtain to see the people responsible for creating our software. We had about 48 hours to put it all together using only our onsite resources. How did we do? Take a sniff…
