Back in February, we put up a blog post (User Generated Content Most Often Wrong For Enterprise) that featured the snarky “A Viral Humdinger” that playfully chided the seemingly growing number of companies relying on low-budget, user-generated content to communicate with their various audiences.
A couple of months later, we talked with FierceOnlineVideo editor Jim O’Neill about expanding the blog post into a full-blown article that took a look at the history of the introduction of new media in the enterprise, some mistakes made along the way and why those same mistakes shouldn’t be repeated with video.
Jim gave us the green light to write and Fierce recently posted the article, penned by Market7 CEO Seth Kenvin. Check it out here and start raising the bar on video production today!
What types of companies are using Market7 and why? TechStartups’ Boonsri Dickinson chatted with Market7 CEO Seth Kenvin about improving video production in the enterprise and beyond in a recent post that also highlights some of the company’s most impressive functionality. More than anything, Boonsri perfectly captures the very essence of Market7′s market ambitions: making video production super easy.
Check out TechStartups.com for the story and more news about startups and technology.
We’ve talked a lot here about how video in the enterprise is changing. We saw these changes coming pretty early and our video.Market7 aims to address many related trends that are becoming more mainstream today. Marji McClure over at Econtent Magazine just wrote a great piece about how desktop video applications are being leveraged in the enterprise to streamline handling of video and introduce much-needed process efficiencies that businesses rely on heavily today.
Part of the article takes a look at how our long time partner SolarCity is utilizing video.Market7 throughout the company for video that is more easily managed, better leveraged throughout the company and ultimately, more impactful. Our own Seth Kenvin also weighs in on exactly the embedded product functionality that customers are finding most useful.
The issue is in print only, but you can check out a PDF of the desktop video article here.
Video extraordinaire and guru Larry Kless did an in-depth interview with Market7 CEO Seth Kenvin, along with a great blog post to accompany it. Larry gets to the heart (& several other organs) of what Market7 is all about, and talks how and why the company got started, how Market7 addresses the very different manner in which teams must collaborate when producing video and the many different environments for which the video.Market7 software is built.
Check out the video below and head over to Larry’s blog to read more.
Market7 CEO Seth Kenvin (formerly a Red Herring editor & columnist for those not in the know!), picked up his quill to scribe about better video production collaboration with iMediaConnection’s audience of digital marketers. (btw, Seth is also picking up his old editor’s hatchet to rework this post a bit before publishing — way to get it started Brian!)
In the article, Seth discusses some terrific general purpose online collaboration tools and what’s missing when it comes to working on video from start to finish. Of course, for those of you experiencing the common pain points Seth mentions, we suggest giving Market7 a try for all your video collaboration needs!
A little while back, ReelSEO’s Mark Robertson caught up with Market7 CEO Seth Kenvin for an update on the company, thoughts on how to make video production more efficient and more. The interview serves as a great primer for what can go wrong in any video production, why things go wrong and how Market7 can help address these extremely frequent issues. Check out the video embedded below or with a great text recap over at ReelSEO.
Missed ReelSEO’s review of Market7 back in November? You can check it out here. We’re pleased to say that we’ve already implemented some of the suggestions that reviewer Christopher Rick included in the review!
Every Monday, we have a Market7 ritual. We all gather either in person or over the phone, sometimes throw down a tune or two to set the mood, talk about the upcoming week, review the current development state of our software and almost always engage in some good-natured teasing of one another.
Here’s a little taste of a typical Monday morning.
The annual list, which this year was pared down from over a few dozen nominations, recognizes the movers and shakers in the online video space. It also, in the words of editor Jim O’Neill, highlights those companies that “revolve around such cool technology” and “are driving online video forward by providing structure to build on or the muscle to move it.”
Head on over to Fierce Online Video to read the Market7 write-up and keep checking back as Market7′s industry value prop is further explored by Fierce in the new year.
What’s the buzz? CEO Seth Kenvin recently took to the air waves (or is it broadband waves?) to talk to the crew at the Digital Production Buzz about the latest on Market7. Esteemed video pros Larry Jordan and Mike Horton got the scoop on how Market7 works, new features, customers and more for Market7′s fourth appearance on the show this year! Check out the whole show here or just Seth’s interview here.
ReelSEO also checked out Market7 in what is probably the most thorough review of our software to date! They like a lot of what we’re doing and point to some ways that we can improve the service even more. The good news is that many of the features or functionality that they’d like us to address are already on the road map, and the review also provides some interesting new ideas for us to consider. So, plenty more to come, as always.
Ann All over at IT Business Edge recently spoke with Seth to learn more about video collaboration in the enterprise. As video production becomes increasingly paramount for any business, there is a lot to consider. Seth’s interview makes for a great primer on what companies should be thinking about when it comes to utilizing video.
Thanks to @Cirina and the rest of the Digital Production Buzz team, Mark Robertson and Christophor Rick at ReelSEO, and Ann All over at IT Business Edge for taking the time to talk and learn more about Market7.
