Market7

Seth gives video production advice, dishes on common pitfalls

A little while back, ReelSEO’s Mark Robertson caught up with Market7 CEO Seth Kenvin for an update on the company, thoughts on how to make video production more efficient and more. The interview serves as a great primer for what can go wrong in any video production, why things go wrong and how Market7 can help address these extremely frequent issues. Check out the video embedded below or with a great text recap over at ReelSEO.

Missed ReelSEO’s review of Market7 back in November? You can check it out here. We’re pleased to say that we’ve already implemented some of the suggestions that reviewer Christopher Rick included in the review!

…by kicking off our Monday morning with some antics.

Every Monday, we have a Market7 ritual.  We all gather either in person or over the phone, sometimes throw down a tune or two to set the mood, talk about the upcoming week, review the current development state of our software and almost always engage in some good-natured teasing of one another.

Here’s a little taste of a typical Monday morning.

We are in phenomenal company, among companies in our market we most admire

As 2009 winds down and “best of” lists are compiled for just about everything, we’re thrilled to see Market7 added to a highly-respected compilation of companies that are thriving in the online video field.

The annual list, which this year was pared down from over a few dozen nominations, recognizes the movers and shakers in the online video space. It also, in the words of editor Jim O’Neill, highlights those companies that “revolve around such cool technology” and “are driving online video forward by providing structure to build on or the muscle to move it.”

Head on over to Fierce Online Video to read the Market7 write-up and keep checking back as Market7’s industry value prop is further explored by Fierce in the new year.

Hear & See Recent Takes On Market7 And Brush Up On Enterprise Video

What’s the buzz? CEO Seth Kenvin recently took to the air waves (or is it broadband waves?) to talk to the crew at the Digital Production Buzz about the latest on Market7. Esteemed video pros Larry Jordan and Mike Horton got the scoop on how Market7 works, new features, customers and more for Market7’s fourth appearance on the show this year! Check out the whole show here or just Seth’s interview here.

ReelSEO also checked out Market7 in what is probably the most thorough review of our software to date! They like a lot of what we’re doing and point to some ways that we can improve the service even more. The good news is that many of the features or functionality that they’d like us to address are already on the road map, and the review also provides some interesting new ideas for us to consider. So, plenty more to come, as always.

Ann All over at IT Business Edge recently spoke with Seth to learn more about video collaboration in the enterprise. As video production becomes increasingly paramount for any business, there is a lot to consider. Seth’s interview makes for a great primer on what companies should be thinking about when it comes to utilizing video.

Thanks to @Cirina and the rest of the Digital Production Buzz team, Mark Robertson and Christophor Rick at ReelSEO, and Ann All over at IT Business Edge for taking the time to talk and learn more about Market7.

Seth Spills Some Video Collaboration Knowledge On The Spidcast

Spidvid founder Jeremy Campbell recently asked Market7 founder Seth Kenvin to participate in brand new podcast series Spidcast. Hop over to the Spidcast site to check out the pretty in depth interview covering the genesis of Market7, Seth’s philosophies on the collaborative video space and what challenges/opportunities are coming down the road. Warning: Seth’s vocal chops get seriously upstaged by those of great interviewer Michael London.

Hear a portion of the interview: [Spidcast interview snippet], or listen to the entire interview here.

Lastly, Spidvid themselves have some pretty cool thoughts around collaborative video efforts and you should definitely take a look at what they’re up to as well.

PS – Hey, nice to meet you all. I’m M7’s faithful PR guy and you’ll hear from me every now and then with updates like these moving forward!

MARKET7 LAUNCHES MULTIPLE SUBSCRIPTION PACKAGES FOR
ONLINE VIDEO COLLABORATION TO FIT ANY BUDGET AND SCALE

Automated selection, sign-up and account management available from
www.Market7.com for multiple usage levels from free to paid premium services

SAN FRANCISCO, April 6, 2009 – Market7, Inc., a provider of web services for collaboration in the development and management of creative content, today introduces convenient self-service access for the company’s flagship video.Market7.com service for online video collaboration. video.Market7.com provides a set of web modules that can be utilized for collaborative elements of video production, from conceptualization and planning, through scripting and storyboarding, and onto post production. All of the video.Market7 capabilities are now available at a range of subscription levels, from free to premium, accessible from www.market7.com.

“Market7 has emerged with valued web services for video collaboration by continuously evolving based on our customers’ usage and expressed interests, and this launch of e-commerce functionality is a direct result of that,” says Seth Kenvin, CEO of Market7. “We are introducing a free offering so that the full range of video.Market7 features can be used on an initial project which we expect will motivate many participants to take advantage of our sophisticated, convenient and flexible tools for assessing, selecting and managing higher capacity level offerings.”

video.Market7 subscription levels include the free Production Assistant offering with unlimited use of all video.Market7 features for an unlimited period of time by a five person team. Premium levels range from Associate Producer with 500MB of storage space and a single account administrator that could be appropriate for an independent video producer, up to Executive Producer with 15GB of storage space and four account administrators, which is designed for larger entities like ad agencies, television studios or communications efforts within major corporations. The higher levels allow Market7 customers to make their own branding and logo prominent so that video.Market7 integrates as an aspect of their own service. All priced levels can be further customized with additional storage or administrative seats, users can switch among levels or discontinue services at any time, and Market7 provides analytical capabilities to assess price and capacity impact of customers’ account decisions based on their actual use of the company’s services.

Market7’s launch of e-commerce services culminates a full year of video.Market7 use for live video production projects. These include post-production of television series, interactive DVD development, training by federal government offices, and a range of corporate efforts such as multi-language promotion of new offering launches, training partners on technical integration, tradeshow production, and web site enhancement. Valued video.Market7 capabilities include construction of a brief as a planning document, iteration on script development, including storyboard incorporation, and review of footage in post-production for consensus on editing direction, among other features. Market7 has developed a keen sense of the particular interests and uses of across its broad range of customers who collaborate in video production. This understanding is reflected in the pricing and capacity tiers which Market7 is introducing.

“For projects of any size, we have found that the Market7 tools go all the way through the entire production workflow and make us more efficient, allowing us to collaborate from wherever, and whenever,” says Brent Bye, director of media of Boxwrench.net which produces video for automotive enthusiasts. “With video.Market7, everybody involved in a project has something clear to refer to and knows what they’re trying to achieve because it’s right in front of them. We run every single project of any type or size through it and can’t live without it.”

Below is basic information about the subscription levels Market7 is launching. More information about these and capabilities to directly order from the company’s web site can be accessed at www.market7.com/pricing. Further description of the functional capabilities of video.Market7 web services is at www.market7.com/product.

About Market7, Inc.

Market7 addresses needs of corporations and other organizations as they expand use of video for marketing, recruiting, support, training, content commercialization and other purposes, but often find the production processes to be confusing, inefficient and expensive. The company’s online environments are for all of the collaboration between video producers, their clients and any other parties involved in the process. This includes features for overall project management, conceptualization, script development and footage review. These aspects of video.Market7 web services have been used by dozens of organizations for hundreds of production projects. More information is available at www.market7.com.

A great article about Market7 featuring our very own Seth Kenvin in TV Week. It captures our essence well although I don’t know how much we actually directly comptete “against big competitors in Adobe and Apple”.  Still, I do like the sound of takin’ on the big boys!

And he looks so handsome in that jacket, Is that camel hair?