Market7 CEO Seth Kenvin recently took to Skype to talk about streamlining video production in the enterprise with biz video analyst Steve VonderHaar. The interview (embedded below) covers how video produced in the enterprise comes together during the production phase, how Market7 streamlines collaboration and project management, and how video production is changing in the enterprise. Check it out for some great insight on what Market7 is doing to help businesses address the fast-paced evolution of corporate video.
We love talking about what Market7 can do for any enterprise executing on a video strategy. But it’s even better to hear firsthand from our customers how we help streamline complicated video workflows. In the current issue of EContent Magazine, writer Marji McClure, takes a look at the components of a successful online video strategy.
Market7′s Seth Kenvin is quoted regarding how video is evolving as a communication tool of choice in the enterprise. And Market7′s customer, the Telecommunications Industry Association (TIA), is profiled for its use of video in providing content about industry news and events to its members. The profile includes details about how Market7 helps the organization’s relatively small staff produce large quantities of programming, which has included 60 programs in the first half of 2011 alone.
We’ve linked to many customer profiles on this site. Each demonstrates unique uses of Market7 toward one common goal – doing video better. We hope you’ll click over to EContent to read the article. Or if you subscribe to the print edition, check it out there, complete with pretty pictures, which include the TIA’s content in the Market7 Annotative Player. Maybe it’ll even help you start to crystallize your own corporate video strategy.
Last week, Seth did a video post about the importance of getting everyone on the same page before starting a video project. But once everyone is there, what can be done to make sure they work well together? We’ve talked at length about the many ways that Market7 can help teams work together in the name of better video. It is true that video.Market7.com can greatly enhance collaboration, though that doesn’t mean that some worthwhile team collaborative skills should be overlooked when coming together over a project.
Cast the net wide. More group diversity results in more group flow and reduces chances for groupthink and conformity.
Welcome creativity. If you want team members to think creatively, tell them. Better ideas come out of a brainstorming group when its members are told explicitly to be more imaginative, unique, and valuable.
Think different for big results. Throughout history, some of the most successful products have come as a result of “conceptual combination” – such as peanut butter and chocolate. Sawyer points out that the further apart two concepts are, the more likely it is that a truly creative idea will result
Consider how each of these tips can impact a video production. When producing marketing materials, there is a tendency to work in a marketing bubble. But there could be some great perspective hiding in your HR, accounting or mail room staff. Chances are, they’ll be able to think much more objectively about certain things than you will. Find the hidden talent in your organization and tap in. Once you’ve pulled a group together, encouraging them to think differently and big can foster a “no fear” attitude that will make your production stand out from something safe. Think about the kinds of video that get your attention. Are they the productions that played it safe or took some calculated risks based on understanding of who comprises the audience?
Building team bonds. When an individual identifies with a team or group, they tend to work harder, collaborate more fully and put team interests ahead of their own – a recipe for success. In cases where teams are working virtually, it can be helpful to hold a face-to-face launch meeting, where members have an opportunity to get acquainted on a personal level. Ensure that throughout the course of the meeting, all team members have an opportunity to meet and bond. For more launch meeting tips, click here.
Build a high-performing team. Weber Shandwick’s Larissa Joy points out that having the right amount of team members (about 7), defining a clear objective, and acknowledging/celebrating when certain milestones are met, are all part of fostering a team that will (and wants to) perform well. Check out more of her tips here.
Don’t forget to talk. Online tools can be extremely helpful in helping teams collaborate, but that doesn’t mean that all communication should happen on the web. Bringing teams together in person, on the phone or using video conferencing at key junctures of the project will reinforce team bonding and keep everyone engaged.
Nothing here can be overstated. Market7 has effectively removed most of the pain points that teams encounter when they come together over video. But that doesn’t mean that the stuff that works should go out the window either. Keeping everyone on the same page with collaborative modules during every phase of the project can be further enhanced by ongoing conversation, face-to-face meetings and a cohesive team that understands each other and the project goal.
The next time you embark on a team video production, keep some of these great tips in mind and you’re on your way to success!
The crew over at the Digital Production Buzz has become fond of Market7 over the years (the feeling is mutual). While many were making party dip, procuring spirits or mentally preparing to watch Snooki drop in the New Year’s ball, Market7 CEO Seth Kenvin called into the Buzz to talk about the latest video.Market7.com product update. Host Larry Jordan got to the heart of the trends driving the upgrade, what it meant for customers and why it was a very natural, logical evolution for a product that exists to make video production management simple and seamless.
Check out the full show over at the DPB website (there’s a link in the player that takes you right to Seth’s interview) or click the link below for the Market7 excerpt.
Over the years, we’ve been pleasantly surprised by the broad range of environments in which video.Market7.com makes a perfect fit. Among them are Fortune 500 enterprises, ad agencies, major league franchises, broadcast studios and the list goes on. In the November issue of School Video News, John Churchman talks with Market7 about the ways we can help teams of students collaborate on video production in the classroom. Check out the story here!
There are few general tech writers with as much video knowledge as blogger/trend-spotter/startup-lover Robert Scoble. So we were thrilled when he decided to come pay us a visit to conduct what turned out to be a terrific video interview about Market7.
Robert sat down with CEO, Seth Kenvin and Creative Advisor Shannon Newton at the Pixel Corps studios to talk video and how we help make it better. A ton of ground was covered: common video production pain points, how/why video producers and their clients approach projects differently and how to overcome associated challenges, resource management, Market7 functionality and much more.
Robert’s producer Rocky Barbanica whipped up two great interview videos that we think you’ll really like. A quick two-minute teaser can be viewed here, or you can watch the full-length piece here (or embedded below). We recommend watching several times. Like a great movie, they get even better with repeat viewings! Finally, you can check out Robert’s post about Market7 over at the Building43 site.
We’re extremely proud to have developed an online media production management tool that helps customers of all sizes and from all market sectors produce great video. And that Robert thought enough of it to spend time learning more and sharing with his readers.
Back in February, we put up a blog post (User Generated Content Most Often Wrong For Enterprise) that featured the snarky “A Viral Humdinger” that playfully chided the seemingly growing number of companies relying on low-budget, user-generated content to communicate with their various audiences.
A couple of months later, we talked with FierceOnlineVideo editor Jim O’Neill about expanding the blog post into a full-blown article that took a look at the history of the introduction of new media in the enterprise, some mistakes made along the way and why those same mistakes shouldn’t be repeated with video.
Jim gave us the green light to write and Fierce recently posted the article, penned by Market7 CEO Seth Kenvin. Check it out here and start raising the bar on video production today!
What types of companies are using Market7 and why? TechStartups’ Boonsri Dickinson chatted with Market7 CEO Seth Kenvin about improving video production in the enterprise and beyond in a recent post that also highlights some of the company’s most impressive functionality. More than anything, Boonsri perfectly captures the very essence of Market7′s market ambitions: making video production super easy.
Check out TechStartups.com for the story and more news about startups and technology.
We’ve talked a lot here about how video in the enterprise is changing. We saw these changes coming pretty early and our video.Market7 aims to address many related trends that are becoming more mainstream today. Marji McClure over at Econtent Magazine just wrote a great piece about how desktop video applications are being leveraged in the enterprise to streamline handling of video and introduce much-needed process efficiencies that businesses rely on heavily today.
Part of the article takes a look at how our long time partner SolarCity is utilizing video.Market7 throughout the company for video that is more easily managed, better leveraged throughout the company and ultimately, more impactful. Our own Seth Kenvin also weighs in on exactly the embedded product functionality that customers are finding most useful.
The issue is in print only, but you can check out a PDF of the desktop video article here.
