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Udderly Awesome Coverage Of Our Work With BET

May 21st, 2012 by Brian Baumley

Creative Cow Talks With Our Latest Network Customer

This morning, we announced that BET Networks is using the Market7 platform to collaborate on production of scripted productions and original movies. Debra Kaufman over at Creative Cow took some time to talk with BET and our CEO Seth Kenvin about how they’re using the service, plans to expand use moving forward and why it works for them in a production environment where everyone is always on the move.

Click the image below to check out the full article.

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BET Networks Using Market7 Platform To Collaborate On Production Of Multiple Shows

May 21st, 2012 by Brian Baumley

Global programming provider leverages video.Market7 web software for efficient production and clear communication about content.

BOSTON – CABLE SHOW, May 21, 2012 – Market7, Inc., a provider of web-based software for collaboration around creative content, today announces extensive engagement with BET Networks, the leading provider of content to black consumers globally. BET uses the video.Market7 platform to access and communicate about content at various stages of production for multiple scripted programs, pilots and original movies.

“Market7 brings new levels of productivity and flexibility to BET’s production efforts,” says Sheila Cole, senior director of post production for BET. “Employees and partners of BET from anywhere in the world can immediately access content at any stage, from daily shoots to finishing edits, and communicate clearly about production efforts on the video.Market7 platform.”

Content of any length and in any common digital format can be uploaded to video.Market7. The service’s Annotative Player module offers secure browser-based access on multiple devices, including all popular computers, tablets and smartphones. Video plays at high quality, accommodating users in limited bandwidth access situations, with integrated commenting that can reference specific portions of the video timeline and screen dimensions.

“BET is using the full capabilities of video.Market7 to clearly communicate about content, resulting in quick shaping of team consensus and streamlined productions,” says Market7 CEO Seth Kenvin. “Working closely with global programming leaders like BET underscores Market7’s advancement as a provider of robust platforms for media production in fast-paced, demanding and dispersed production environments.”

BET is using video.Market7 to produce scripted programs and original movies that include The Game, Gun Hill and Being Mary Jane.

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions:, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks – BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

About Market7, Inc.
Market7 addresses needs of studios, agencies, corporations and other organizations as they produce media for a wide range of purposes, including entertainment, marketing and training. The company’s flagship video.Market7 service supports all of the collaboration between video producers, their clients and any other parties involved in the process. This includes features for overall project management, conceptualization, pre-production like scripts and storyboards, and footage review during post. More information is available at

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You, Video & The Web

April 18th, 2012 by Brian Baumley

Market7 Weighs In On A Successful Social Strategy For Video

Market7′s CEO, Seth Kenvin, recently spoke with EContent about achieving success with video on the Web. Part of the discussion included why  many find video to be a more challenging medium to tackle versus most other marketing vehicles. And how services like Market7′s can help make the process easier for anyone that needs to create video. You can check out the full story by clicking the link below.

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Getting Fierce!

March 28th, 2012 by Brian Baumley

FierceOnlineVideo Highlights New Market7 Media & Entertainment VP Hire

Jim O’Neill over at FierceOnlineVideo just posted on Market7′s increased focus on reaching more Hollywood studios and producers. The article features some good background on Craig Heiting, Market7′s new VP and GM for media and entertainment. Check out the story here.

FierceOnlineVideo was one of the first media outlets to cover Market7,naming us as a Top Online Video Company for 2009 in its annual Fierce 15 awards.

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Market7 Gets Some Big Apple Love

March 21st, 2012 by Brian Baumley

NYCPP Catches Up With Market7 About Recent New York Visit

Seth and Craig (Market7′s new media and entertainment VP) recently descended on New York City to talk video production management advances with customers. They took some time to connect with Dan Ochiva of NYC Production & Post News about their trip, which included a lot of discussion about fragmentation in collaboration.

Check out the article here to read about the benefits that Market7 can bring to studio productions and how it can help solve a big challenge that comes with doing video production in New York.

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Drop The Beet!

March 15th, 2012 by Brian Baumley

Market7 CEO Sits Down With Beet.TV for the Latest on Better Video Collaboration

Market7′s  offering for better video collaboration around media production continues to evolve. And Seth Kenvin sat down with Beet.TV’s Andy Plesser to talk about the latest and greatest.

You’ll hear from Seth about Market7′s focus on being non-technical to cater most to how many different groups of  people need to work. And its latest efforts on targeting the television, movie and advertising companies that need to produce more content than ever, especially given the need to feed the Web.

Check out a brief article here and click below for video.

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1 Comment

TV Industry Veteran Craig Heiting Joins Market7 To Lead Media & Entertainment Business

February 23rd, 2012 by Brian Baumley

Vice president and general manager brings benefits of better collaboration on media production to studios, networks and independent producers

SAN FRANCISCO, FEBRUARY 23, 2012 – Market7, Inc., a provider of web-based software for collaboration around creative content, today announced the addition of Craig Heiting as vice president and general manager for media and entertainment. A television industry veteran with a broad range of experience across the media ecosystem, he is focused on expanding adoption of Market7 by studios, networks and independent producers. Heiting is based in Los Angeles.

“Market7’s impact on content quality and operational efficiency stands out among my experiences in how video is produced and delivered,” says Heiting. “As media consumption increases, studios, television networks and other key players in production need to deliver more and better content, and Market7’s solution addresses those needs by streamlining processes and clarifying communication.”

Before joining Market7, Heiting was vice president of sales and worldwide market development with digital video networking company BigBand Networks, where he worked with Market7 founder and CEO Seth Kenvin. Prior to this, he served as vice president of North American cable television sales and strategy with Ericsson and was president of Wave Broadband, a West Coast provider of video, internet and phone services. He also worked in talent and program development with Showtime and Time Warner Cable. Heiting holds a B.A. in Journalism and Film from Marquette University.

“I am thrilled to reunite with Craig, who brings great insights about and dedication to how the media and entertainment industries fulfill their most vital initiatives of efficiently producing great content,” says Kenvin. “Market7 makes media easy for anyone creating content and Craig is extending these benefits to our established and expanding base of media and entertainment customers who are at the forefront of sophisticated production.”

The flagship video.Market7 service streamlines and enhances production through better project organization and precise communications about content throughout the lifecycle from conceptualization through pre-production like script writing and onto review and approval of footage during post. The company’s customers overcome traditional challenges and miscommunication that can typically impede production.

For more information, please visit

About Market7, Inc.
Market7 addresses needs of studios, agencies, corporations and other organizations as they produce media for a wide range of purposes, including entertainment, marketing and training. The company’s flagship video.Market7 service supports all of the collaboration between video producers, their clients and any other parties involved in the process. This includes features for overall project management, conceptualization, pre-production like scripts and storyboards, and footage review during post. More information is available at

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Market7 CEO Talks Video Collaboration On Business Video Network

November 2nd, 2011 by Brian Baumley

TMCNET’s Business Video Channel Explores Market7 Impact On Enterprise Production

Market7 CEO Seth Kenvin recently took to Skype to talk about streamlining video production in the enterprise with biz video analyst Steve VonderHaar. The interview (embedded below) covers how video produced in the enterprise comes together during the production phase, how Market7 streamlines collaboration and project management, and how video production is changing in the enterprise. Check it out for some great insight on what Market7 is doing to help businesses address the fast-paced evolution of corporate video.

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EContent Magazine Features Market7 + Customer

October 9th, 2011 by Brian Baumley

Market7 Profiled In Article About ABCs of Online Video

We love talking about what Market7 can do for any enterprise executing on a video strategy. But it’s even better to hear firsthand from our customers how we help streamline complicated video workflows. In the current issue of EContent Magazine, writer Marji McClure, takes a look at the components of a successful online video strategy.

Market7′s Seth Kenvin is quoted regarding how video is evolving as a communication tool of choice in the enterprise. And Market7′s customer, the Telecommunications Industry Association (TIA), is profiled for its use of video in providing content about industry news and events to its members. The profile includes details about how Market7 helps the organization’s relatively small staff produce large quantities of programming, which has included 60 programs in the first half of 2011 alone.

We’ve linked to many customer profiles on this site. Each demonstrates unique uses of Market7 toward one common goal – doing video better. We hope you’ll click over to EContent to read the article. Or if you subscribe to the print edition, check it out there, complete with pretty pictures, which include the TIA’s content in the Market7 Annotative Player. Maybe it’ll even help you start to crystallize your own corporate video strategy.

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Keys for Successful Collaboration

March 2nd, 2011 by Brian Baumley

Thinking Outside the Tool to Maximize Collaborative Efforts

Last week, Seth did a video post about the importance of getting everyone on the same page before starting a video project. But once everyone is there, what can be done to make sure they work well together? We’ve talked at length about the many ways that Market7 can help teams work together in the name of better video. It is true that can greatly enhance collaboration, though that doesn’t mean that some worthwhile team collaborative skills should be overlooked when coming together over a project.

Enhancing Creativity

Susan K. Perry, Ph. D. wrote a post on how to enhance group creativity, pulling a couple great tips from Group Genius: The Creative Power of Collaboration, by Keith Sawyer, Associate Professor of Education and Psychology at Washington University in St. Louis:

  • Cast the net wide. More group diversity results in more group flow and reduces chances for groupthink and conformity.
  • Welcome creativity. If you want team members to think creatively, tell them. Better ideas come out of a brainstorming group when its members are told explicitly to be more imaginative, unique, and valuable.
  • Think different for big results. Throughout history, some of the most successful products have come as a result of “conceptual combination” – such as peanut butter and chocolate. Sawyer points out that the further apart two concepts are, the more likely it is that a truly creative idea will result

Consider how each of these tips can impact a video production. When producing marketing materials, there is a tendency to work in a marketing bubble. But there could be some great perspective hiding in your HR, accounting or mail room staff. Chances are, they’ll be able to think much more objectively about certain things than you will. Find the hidden talent in your organization and tap in. Once you’ve pulled a group together, encouraging them to think differently and big can foster a “no fear” attitude that will make your production stand out from something safe. Think about the kinds of video that get your attention. Are they the productions that played it safe or took some calculated risks based on understanding of who comprises the audience?

The Harvard Mentor Manager has some great general tips for fostering team identity and collaboration, including:

  • Building team bonds. When an individual identifies with a team or group, they tend to work harder, collaborate more fully and put team interests ahead of their own – a recipe for success. In cases where teams are working virtually, it can be helpful to hold a face-to-face launch meeting, where members have an opportunity to get acquainted on a personal level. Ensure that throughout the course of the meeting, all team members have an opportunity to meet and bond. For more launch meeting tips, click here.
  • Build a high-performing team. Weber Shandwick’s Larissa Joy points out that having the right amount of team members (about 7), defining a clear objective, and acknowledging/celebrating when certain milestones are met, are all part of fostering a team that will (and wants to) perform well. Check out more of her tips here.
  • Don’t forget to talk. Online tools can be extremely helpful in helping teams collaborate, but that doesn’t mean that all communication should happen on the web. Bringing teams together in person, on the phone or using video conferencing at key junctures of the project will reinforce team bonding and keep everyone engaged.

Nothing here can be overstated. Market7 has effectively removed most of the pain points that teams encounter when they come together over video. But that doesn’t mean that the stuff that works should go out the window either. Keeping everyone on the same page with collaborative modules during every phase of the project can be further enhanced by ongoing conversation, face-to-face meetings and a cohesive team that understands each other and the project goal.

The next time you embark on a team video production, keep some of these great tips in mind and you’re on your way to success!

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