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Enhancements To Script, Tasks

December 13th, 2011 by Seth Kenvin

Market7 Release From December 6 ’11

Continuing enhancement to Collaborative Script module, including:

  • Export choices extending from TXT for teleprompter that was part of last release, to also now include pdf export of script (including customized selection of which scenes, and what elements within them)
  • Any recognizable web address written into script will act as a link when that script is published

More work continues on script, and we are also now ramping up significant enhancements to Tasks module, first of which is:

  • Crisper presentation of columns with graphical headings and more graceful presentation of tools within tasks, showing dynamically upon mouse-over

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Export Script To Teleprompter

October 30th, 2011 by Seth Kenvin

Market7 Release From October 27 ’12

video.Market7 fundamentally responds to the need for clearer communication and tighter organization throughout every stage of producing media, from determining concept through approval of completed footage. Linkages among stages is key. A great example is our release of script export to teleprompter, strengthening the transition from pre-production to shoot. Users can easily determine exactly what aspects of a script to export: which scenes, and which elements within scenes (ex: whether or not to include character names), and then the resulting text file is compatible with pretty much any commercial teleprompter software or system.

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Script Pagination

April 8th, 2011 by Seth Kenvin

Market7 Release From Apr 6 ’11

People write all kinds of scripts: many or few scenes, heavy descriptions and/or dense amounts of dialog or light in both, varying amounts of media integrated into scripts. We have developed pagination to allow for faster load times by not waiting for an entire long script to load all at once, instead just several scenes at a time. But the right “several” isn’t the same for everyone all the time as some people’s scenes typically include just a few dozen words and others may have hundreds with multiple files uploaded to each. And, some people’s preferences can be to look at lots of scenes on-screen simultaneously or to control the perspective to a very specific set. So we’ve come up with a mechanism that defaults to showing five scenes at a time, but with a few intuitive controls enables complete customization of exactly what scenes are seen.

Here’s a demo:

Our most recent video.Market7 release also includes a few cool enhancements to the Annotative Player which we’ll get posted to the blog soon.

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Comprehensive Pre-Production to Post-Production Solution

January 21st, 2011 by Seth Kenvin

Market7 Release From Dec 20 ’10

As we complete intensive focus on converting our next-generation V2 Annotative Player, some focus is being re-directed to it’s pre-production counterpart, our Collaborative Script. Our newest release includes:

  • Published scripts lay out by page, for faster loading and more control over exactly what’s presented
  • Dedicated upload window when integrating media into script so that when large files (ex: b-roll) are posted, all functionality of service is available without concern about interrupting upload
  • Troubleshooting when log-in email address isn’t recognized to accelerate user’s access to service
  • Further enhancement of V2 Annotative Player including compact “toolbox” access to comment enhancement features

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Dilbert on Corporate Video

July 18th, 2010 by Seth Kenvin

Sure Sign Problems We Address Are Going Mainstream

Inspiration for Market7 came from involvement I had in production of marketing videos for another technology company. Producers would complain to our company that we didn’t put in enough preparation for them to be adequately prepared for expensive shoots, we’d complain to them about the lack of clarity on how to provide feedback about video content spread across multiple files, and our engineers and marketers would argue about not-quite-right verbiage already committed in the footage. The situation screamed for a better way, so Market7 has emerged, and it also screams for parody treatment and today Scott Adams obliges.

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1 Comment

Market7 release from Jun 10 ’10

June 16th, 2010 by Seth Kenvin

Print script, dynamically stream, remove members

Lots of infrastructure work lately, pace of feature releasing will pick up towards full pace over summer. Most recent release includes:

  • improved script printing
  • enhanced robustness of dynamic stream delivery which provides video from current playhead location instead of only doing it from start to finish of video, so that if someone wants to skip ahead, no need to wait while download catches up (more on this functionality here) This is still not turned on across the application, but can be for certain accounts (previously it was just for certain projects) — please advise if you want dynamic stream delivery for all projects within an account, or for particular projects, by emailing to
  • in response to a customer’s request, there’s now 1-step ability to remove certain members across multiple projects (including option to notify people of their removal by email) within a Market7 account, which the account holder can access from the My_Account link towards the upper right

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video.Market7 release from Jan 27 ’10

February 1st, 2010 by Seth Kenvin

Dynamic streaming improves quality of video, and quality of play experience, and more

As our base diversifies, including expanding use on bigger budget production projects that tend to involve longer footage, customers increasingly request that our player functionality be immediately and comprehensively available for any portion of small or large video files. Our initial player functionality has been based on progressive download, meaning that once a video is requested, it loads in timeline order, and later portions of the video aren’t immediately available until the download catches up. As part of our assessment, and after experiments with a few commercial streaming servers, we determined the best approach for us is to engineer and implement our own approach to dynamic streaming, which we’ve spent the past month or so developing, along with a few other cool annotative player features, demonstrated here:

To assure good customer experiences, and even though we’ve already extensively tested, we haven’t yet turned on the new dynamic streaming for everyone, and we’re asking for volunteers. If you would like us to turn on dynamic streaming for (a) particular project(s) of yours, please email or letting us know which project(s) and we’ll do so. Once we confirm that video play and annotative interactivity works robustly across projects, video files and users, we’ll turn on dynamic streaming everywhere, which should occur during February 2010.

Dynamic streaming, like its name indicates, allows users to click anywhere within timeline of a video immediately upon load, and play of video from that requested point is immediately responsive. Also, in implementing the architecture we have also allowed for Flash (.flv) and H.264 (ex: .mp4, .m4v) videos to be in-the-clear in our player so they do not get transcoded, meaning that they are immediately available for play upon upload, and that they are played at full quality of the source content with no modification. Videos of other formats do still have to be transcoded to Flash for our player, although from the File Actions button in our player, the original states of those videos can be downloaded with full fidelity for file-transfer purposes including to see un-modified in a compatible player. One more change we made to our player is allowing j-k-l keyboard shortcut navigation back-play/pause-forward, and the same for left and right directional arrows and space-bar, with additional benefit of visual fast-forward and rewind by holding down the appropriate keys.

The player enhancements are demonstrated in the screen-capture video towards the top of this blog post. Other enhancements with this release include:

  • Continuing last couple of months’ theme, we’ve made still more speed improvements, especially this time for loads of project home pages
  • Improved layout and presentation on printouts of pages from Script, Task and Event modules
  • Easier flow for inviting new members to projects
  • Activity feed reflects the first time a new member logs into a project

And again, please do email to or letting us know projects of yours you’d like us to move to dynamic streaming immediately so that you can try it out (and please let us know how it works for you).

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video.Market7 Release from Dec 5 ’09

December 7th, 2009 by Seth Kenvin

We’re Under The Hood

Extensive recent interaction with users reveals that value from our service can improve with better performance from our site, largely faster responsiveness on page loads and other user activities. This has been our primary focus the last couple of releases, and will continue to be our emphasis through year end. Like always, we have tons & tons of ideas for new features and entirely new modules, and we can hardly wait to get back to constructing those, but for now we’re prioritizing infrastructural upgrades. Some of the recent enhancements include implementing a new approach to load balancing for consistent service availability and tuning our JavaScript to reduce (/eliminate?) “slow script” warnings especially in Internet Explorer — our engineers will be posting soon to elaborate on the steps we’re taking.

Of course, we do have several neat, new features implemented in this release (click any of the images to enlarge):

Shadow-text in draft mode of scripts to clarify where character-name & spoken dialog go:

Script Shadow Text

Script Shadow Text

Ability to click into & manually overwrite comment placement time in annotative player for precise placement:

Comment Time Overwrite

Comment Time Overwrite

Feedback tab prominently available on every page to interact with us on questions comments etc.:

Feedback Tab

Feedback Tab

That last one is part of a broader initiative of ours for better communication with our users about their use of video.Market7 integrated within the service itself, on which Shannon will expand in upcoming blog posts.

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Live blogging from NAB session “Mass Animation: Crowdsourced Creativity on the Social Networking Frontier”

April 21st, 2009 by Seth Kenvin

  • Mass Animation project to make an animated short movie through a Facebook application that got 60,000 applicants, of whom 50, worldwide, were selected to collaborate
  • Versus domination of motion picture animation field by male American professionals, skewing older, the mass animation project was >50% overseas participants, >50% female, age range of 13-48, and many students & people moonlighting from other professions
  • In big studios very few people influence directions of projects, but when process is democratized so that every contributing artist can access & weigh in on every aspect, the result is enriched by more voices influencing
  • Dynamic & simultaneous crowd participation in creative development, with Darwinism applied to select results, significantly compresses timeframes and can contain costs
  • A common liability of user-generated content is the lack of a tight story, but when people collaborate and each scrutinizes the others’ work the results can be superior to the random shooting & uploading that can be found so much now
  • Script and storyboard are vital guides to direct dispersed animators towards a project converging on a tight end result and not elements overly challenging to stitch together
  • Distributed creative contribution is getting sufficiently proven to drive full length feature animation or development of an entire video game

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Seth’s Date to the Prom…

April 1st, 2008 by Shannon Newton

Eating your own dog food is sometimes a humbling one. (Here is your opportunity to see me in a dress). We started our first Full Market7 production by writing a ridiculous script revolving around items we happened to have in the office. Seth and I collaborated without communicating directly (which, frankly, is fine by me), relying only on our Market7 tools to collaborate on the script.

Script Editor

Production wrapped last week and the process of using the annotative player to review and comment on the video has begun. Here is some behind the scenes stuff to tide you over.

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