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Mark Lasser Joins Market7

May 31st, 2010 by Seth Kenvin

Dog in tow, new sales guy gets case for Market7, having “been there” producing

Economy reviving? Market7 releases our first new employee interview in a long time. Mark brings an eclectic resume that ranges from B movie king Roger Corman to tech industry stalwart Hewlett-Packard, so he’s a natural fit for us. This is our first remote interview, and please excuse the “Call Recorder Demo” slapped on here since we are still just “trying out” / haven’t yet bought the 2-site recording software (but they at least get a link out of it). Economy may be reviving, but we remain a parsimonious start-up. One that’s now joined by Mark working hard to advance us, and if you reach out to he’s glad to share how we can help  you.

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Appreciating Benefits Of SaaS For Our Customers And For Us

November 5th, 2009 by Seth Kenvin

Using The Model For Immediate Responses To Customers, Steady Growth By Vendors

The past five weeks I’ve been taking an evening class on how to market & sell software-as-service or “SaaS” (the second “a” stands for “a” but for some reason it appeals to me more to leave that out). It’s the term for leveraging the Internet such that customers use their web browsers access software functionality hosted and maintained by vendors like us. It is the model that Market7 practices. Having worked this way for a couple of years now, the class has provided good opportunity to reflect on some of the advantages of this model, both for us and our customers, compared to my prior experience of customers physically taking on and managing technology products.

So far for us, two particular great advantages stand out:

Immediate responsiveness to customers’ needs and interests.

Market7 provides an expanding array of functionality to serve as a single resource for all of the ways people work together in the production of rich media, spanning the whole duration from conceptualization to approving final deliverables, and encompassing every mode of collaboration from strategizing about content to tactical logistics arrangements. So, at any moment, there is typically on the order of a dozen initiatives we are contemplating for introduction, mostly based on how our users and prospects tell us what they want. The SaaS model allows us to consider such initiatives flexibly, and to implement them rapidly. Instead of months or even years between releases, with the burdens of customers having to implement the changes on their own premises, we are able to deliver new functionality every few weeks (sometimes more than once within a week), and what’s new becomes seamlessly available to our customers, ready for them when they’re ready to discover it, without disrupting how they’re already using our software.

Just last night we released some new functionality after accelerating its development because two prospects had been requesting our growth in that particular area. One of those prospects has already become a customer, and we are advancing in our work with the other one to refine our future roadmap in this functional area, hoping to land them soon as well. That new functionality will be demonstrated in an upcoming blog post within the next few days. Later today we have a meeting with a long-time (by standards of a 2-year old company) customer that is eager to see some new developments in a different aspect of our offering on which we have just started some development. While that effort is in process, and a week or two from availability, we’ll be able to use a browser and the Internet to indicate the progress we’re already making towards this goal.

Granular scalability so customers can start at level comfortable to them, and vendors can leverage success towards expansion.

We endeavor to make our software as intuitive as possible, with the most basic features obviously positioned and based on familiar motifs, plus a lot of explanatory resources integrated within and provided as supplements as new users start. Combined with there not being requirements to install, configure and maintain code, it is easy for our customers and for us, when they get started with use of video.Market7 at any level of usage. Many opt to start by trying for a single project and then consider expansion with success.  We would love for them all to start big, but our track record of success in these expansion trajectories is a good one. One of the customers we’re visiting today, that actually started with a pretty substantial commitment, has scaled up to three times their original subscription level in one year of use. By usage scaling granularly, we are able to land paying customers without the arduous sales cycles of deals that must start large, our customers can economically get a feel for how well we work for them, and we can both easily grow our work together over time (with the added benefit of our being able to be immediately responsive when their usage spurs great ideas of what else we should be doing).

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Google Is First Customer Announced By Market7

August 18th, 2009 by Seth Kenvin

Market7 Provides Google With Collaborative Video Production Solution

Google in-house video team adopts video.Market7 web software for better production,
streamlined project management, enhanced communication about content creation

SAN FRANCISCO, August 18, 2009 – Market7, Inc., a provider of web-based software for collaboration in the development and management of creative content, today announces Google Inc. as a customer. Google is using video.Market7 software to better manage production of video about the company, its offerings and activities, for distribution to multiple audiences. A team of video production specialists within Google has used video.Market7 to complete more than 120 productions so far during 2009.

“It is excellent validation for video.Market7 to be selected and used by Google, especially considering its record of bold achievement in technology and media, and its fundamental dedication to enrichment of web-based activities,” says Seth Kenvin, CEO of Market7. “Google is an invaluable partner for Market7, with interactions ranging from integration with Gmail and Google Maps to brainstorming about ambitious new features we are launching, all with shared motivation of efficient production of great video content.”

Google is working with Market7 to manage frequently simultaneous projects that involve constantly rotating teams, often with participants spread worldwide who are from both inside and outside the company. Google employees have expressed appreciation for video.Market7 fully addressing every aspect of production efforts, and for Market7 as a company being dedicated to customer success with a constant stream of innovative advances that reflect deep understanding of interests and needs in producing video.

video.Market7 is being used by Google to schedule project milestones, script what’s to be shot, and share content with organized feedback that guides editing and post production. Highlights of the service include:

  • Production Brief planning to determine strategy and tactics of a project from the outset;
  • Collaborative Script that allows web based development of content to be shot, including integration of storyboard and other visual elements;
  • Project management tools for Tasks, Events, Files, Team and recently launched Resources assuring coordination throughout production;
  • Annotative Player for collaborative review, communication and approval among team members about video content throughout all stages of production.

About Market7, Inc.

Market7 addresses needs of corporations and other organizations as they expand use of video for content commercialization, marketing, recruiting, support, training and other purposes, but often find the production processes to be confusing, inefficient and expensive. The company’s online environments are for all of the collaboration between video producers, their clients and any other parties involved in the process. This includes features for overall project management, conceptualization, script development and footage review. These aspects of video.Market7 web services have been used by dozens of organizations for hundreds of production projects. More information is available at

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