Market7

I recently had the opportunity to attend the annual Amazon Web Service Conference in San Francisco called start-up project.  Although the event is still fairly new and what I would call cozy, two key insights became very apparent to me during the ridiculous hot afternoon in the city.

One is that the cloud is real. This might be a “duh” to some of the more technical readers of our site, but to most business people like myself new technologies and big shifts in methodologies are a big black hole until your start meeting and validating this with “real” people. And make no mistake some the of the best and brightest people are really pioneering all sorts of standards and tools to make sure that this phenomenon is getting the proper miracle grow to continue its exponential growth.

The second key insight that is abundantly apparent is the power of the cloud. Most technology falls into the more hype than practical application bucket.  Some even make it to as good as advertised. Then the select few actually make it to the change your life scenario. And I can fully attest that I am so glad that we are fully riding the power of the cloud.  The best way I can describe what the power of the cloud is to make a really lame movie analogy to one my favorite flicks.  So for all you Lucas fans out there having the cloud is like being part of the Skywalker family, which really means core potential will never be an issue period.