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Ecomomic Model Of Market7 Return-on-Investment Benefits For Our Customers

August 26th, 2009 by Seth Kenvin

Bringing Home Our Month Of Stating Value Proposition

Except for a couple of posts celebrating our business with Google as a customer, there’s been a certain theme on the Market7 blog throughout August: emphasizing impact on our customers’ bottom lines. We provide our video.Market7 service to enhance the communication and organization of production, with results including making better video (to drive higher associated revenue) and doing so on-time and on-budget (to contain costs). The prior sentence’s parentheticals are of course the components of the most basic profitability formula.

Last week, Shannon posted four pieces of artwork & high-level text on which he toiled valiantly for vivid and entertaining illustration of how what we provide enhances profitability of efforts at each stage of video production. Those four pieces are now compiled together into a single one-sheet of collateral, avalable as a pdf at the bottom of this post. Week before last, we introduced our newest module, Resource Management, which is is the most directly reflective piece of our service about profitablity, keeping track of each participant’s contributions to a project and how that compares to forecasts and how it drives costs. And at the start of August, we put up an inside look at some work we’ve been doing with our excellent summer coleague Driss Benamour to model how video.Market7 can impact profitability. Here’s how that model’s shaped up [hit play + you probably want to use that full-screen toggle guy towards lower-right of player to be able to read what's on-screen]:

Please contact us, as we’ll be thrilled to spend some time going over this model with you, get your practices reflected in the figures, and assess how much profitability you may be leaking that could be recaptured with better organization and communication through a solution like video.Market7.

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