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BET Networks Using Market7 Platform To Collaborate On Production Of Multiple Shows

May 21st, 2012 by Brian Baumley

Global programming provider leverages video.Market7 web software for efficient production and clear communication about content.

BOSTON – CABLE SHOW, May 21, 2012 – Market7, Inc., a provider of web-based software for collaboration around creative content, today announces extensive engagement with BET Networks, the leading provider of content to black consumers globally. BET uses the video.Market7 platform to access and communicate about content at various stages of production for multiple scripted programs, pilots and original movies.

“Market7 brings new levels of productivity and flexibility to BET’s production efforts,” says Sheila Cole, senior director of post production for BET. “Employees and partners of BET from anywhere in the world can immediately access content at any stage, from daily shoots to finishing edits, and communicate clearly about production efforts on the video.Market7 platform.”

Content of any length and in any common digital format can be uploaded to video.Market7. The service’s Annotative Player module offers secure browser-based access on multiple devices, including all popular computers, tablets and smartphones. Video plays at high quality, accommodating users in limited bandwidth access situations, with integrated commenting that can reference specific portions of the video timeline and screen dimensions.

“BET is using the full capabilities of video.Market7 to clearly communicate about content, resulting in quick shaping of team consensus and streamlined productions,” says Market7 CEO Seth Kenvin. “Working closely with global programming leaders like BET underscores Market7’s advancement as a provider of robust platforms for media production in fast-paced, demanding and dispersed production environments.”

BET is using video.Market7 to produce scripted programs and original movies that include The Game, Gun Hill and Being Mary Jane.

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions:, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks – BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

About Market7, Inc.
Market7 addresses needs of studios, agencies, corporations and other organizations as they produce media for a wide range of purposes, including entertainment, marketing and training. The company’s flagship video.Market7 service supports all of the collaboration between video producers, their clients and any other parties involved in the process. This includes features for overall project management, conceptualization, pre-production like scripts and storyboards, and footage review during post. More information is available at

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Making Your Video Count

April 27th, 2012 by Brian Baumley

Flipping An Assignment On Its Head For A Unique, Engaging And Impactful Production

It’s easy to take production assignments literally. Even when we think we’re being really creative, there is usually lots of opportunity left to take risks and consider a project from a completely different perspective.

Consider filmmaker Casey Neistat’s take on an assignment from Nike. In his own words:

“Nike asked me to make a movie about what it means to #makeitcount. Instead of making their movie I spent the entire budget traveling around the world with my friend Max. We’d keep going until the money ran out. It took 10 days.”

Of course, this was all communicated in a video that quite effectively tells a story about making it count.

There are close to 5 million hits on that link alone. Throw in some YouTube dupe videos, views on other video sites, a front page Reddit story, etc., and it’s probably safe to say that Nike was happy with this result. Neistat could’ve made a really creative, glossy video that delivers big on the ‘make it count’ message. Nike would’ve probably been happy and the video would’ve found an audience.

In this case, the very essence of ‘make it count’ is at the core of the production itself. And it’s inspiring. Consider too that this video was shared enough that it made its way to my PC screen. I didn’t go hunting for Nike info. And I’m not terribly interested in sports. Yet it found me.

So how can you make your next video production count?

  • Think hard about the message your video will communicate and how you can embody it throughout every aspect of the production itself – not just the finished product.
  • If this is a recurring video assignment, take a new approach. It’s easy to get stuck in a rut. Think hard about how you can turn the production on its head.
  • Don’t necessarily produce what your client/boss/company thinks they want. Take risks to present them with a final project that they couldn’t have envisioned on their own.
  • Depending on your circumstances, get buy-in from your client along the way! Neistat is a well-known videographer and has the clout to turn in a final product like the one above. If you’re going to take risks, it might be much better for your career to make sure that your client is onboard from the start.

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Export Script To Teleprompter

October 30th, 2011 by Seth Kenvin

Market7 Release From October 27 ’12

video.Market7 fundamentally responds to the need for clearer communication and tighter organization throughout every stage of producing media, from determining concept through approval of completed footage. Linkages among stages is key. A great example is our release of script export to teleprompter, strengthening the transition from pre-production to shoot. Users can easily determine exactly what aspects of a script to export: which scenes, and which elements within scenes (ex: whether or not to include character names), and then the resulting text file is compatible with pretty much any commercial teleprompter software or system.

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2011 As Year Of Collaborative Video

February 5th, 2011 by Seth Kenvin

Production Growth Shifts Participants From Near-Capacity To Over-Capacity

I have been able to participate in a few video trends gaining traction including the onset of HDTV, interactive television and video on-demand. All fun, but gratification was in every case delayed during years of anticipation. The “year of iTV” was proclaimed as imminent for over a decade, perhaps a couple decades, and perhaps that one in particular is still pending.

The last few years of establishing Market7 have provided deja-vu. There is a clear case for better collaboration around the distinctive needs of producing video, as more  gets produced by all sorts of entities from established enterprises to new-media start-ups.

Pitching these harried entities about getting projects done with finer control and clearer communications has frequently gotten a response of: “that sounds great, but we’re too busy to consider that right now.” There has been a distinctive shift in those responses during the last few months to: “we’re so busy that we have to consider that right now.”

Enjoying 2011.

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1 Comment

Keep the Content in Context While Working Remotely

October 3rd, 2010 by Mark Lasser

The perfect production tools to keep you involved when you are not at the production office

I’m standing in a very long security line at Denver International Airport.  During 2009, I hardly traveled at all so now I’m a no-status frequent flier.  I used to be George Clooney from Up in the Air but now I’m sandwiched between a family on their way to Disney and a pair of grandparents who have packed every prohibited item on them short of guns and bombs.  My boarding pass says seating area 20.  And now the economy is picking up so I’m traveling almost every week. In the middle of all this, I’m trying to get work done.

We all know that the days of immobility are gone.  Despite great innovations in telecommunications, our production needs still put us on the road frequently. Whether we travel by planes, trains, or Segways, it’s always a challenge to stay involved in our projects which are progressing while we lose time standing in line at security and crammed in wifi deprived metal tubes at 35,000 feet. (By the way, if you are trying to work while in your automobile, please wait until you’re not the driver!)

I love smart phones and some days even my BlackBerry, but being involved in a video project by merely exchanging emails and spreadsheets from the airport is so 2008.  Sure, there are a few collaborative project management tools on the market, but I always feel these have been designed more for construction projects and software development than for video.  Where’s the player? Where’s the scripting tool?

Whether you’re creating narrative content or internal communications, you need tools that keep remote participants in the loop and collaborating in seamless and easy interactions and these tools need to be built with video in mind.  At Market7 we know this from experience.  We’ve tried producing video projects with participants on the road and based in various physical locations.  When we develop features for Market7 we’re always thinking about better ways for remote collaboration.

For example, we know it’s crazy not to be able to paste images into a script.  If you want to illustrate a point or to show the director location and wardrobe options, why use email and risk miscommunication?  This is easy in Market7.  Just upload an image to the scene and other collaborators can see it.  Don’t like an edit but you know your company has stock footage that’s better?  Why send a long email or worse, a DVD? Instead, upload the alternative footage into a comment made in our dynamic media player in the exact spot you think the footage would work. Now the content is in context. The wardrobe alternative pairs to the scene.  The stock footage plugs in to the shot in the player and everyone understands what is being suggested as an alternative edit. We know this is a better way of doing things.  To learn more or to schedule a demonstration contact us at

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Beautiful Software For Beautiful Production

September 19th, 2010 by Seth Kenvin

Aesthetic Merit Up On Our List With Scalability, Reliability, Performance And So On

A new customer signed up last week. I checked out the guy’s site and was struck by what gorgeous content he’s produced. But that’s of course true of many of our users. I am often consumed by the software nitty-gritty of our software for media production, and sometimes overlook the media that gets produced. It’s a privilege to have a role that facilitates such great work.

It’s also a challenge to build tools for craft. Given our customers’ strong stylistic sensibilities, it’s important that our software aesthetically appeal to them. More so, as they often point out to us, our customers use our software for work with their clients, so it’s important that through us they are effective artistic authorities. There is always much to consider about the next feature, faster service, enhancing reliability, but earning the honor of facilitating beauty merits consistent top priority by us.

Sean Dick’s expressed some interesting, related thoughts in this blog. I’ll try to get our new client’s permission to include some links to his work, and try to update this post accordingly.

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Communication Production Breakdown

June 24th, 2010 by Mark Lasser

Someone and Somebody

When I used to produce and production manage video, I’d hire hundreds of crew members and contract with dozens of vendors.  Eventually I got to the point where I established relationships with certain crew and companies and they became my preferred production team.  After ten years producing, I had a great set of resources to call on for each project.  Unfortunately, there were two crew people who always came on board that I could never get rid of.  They had odd names.  One was called Somebody and the other was Someone.  I never did meet them in person, but they were always around.

Once I looked out onto the set at wrap and saw the security guys were no longer around.  I called over the 2nd Assistant Director who would normally know what was up.  She informed me that Somebody told them they could leave early.  I of course asked who, only to be told again, it was Somebody.

Another day the caterer was short ten meals for us.  I know how many I had authorized on the call sheet so it was a mystery as to why we were short.  Well, apparently Someone told the caterer the wrong head count.

These two trouble makers were responsible for many rumors also.  Someone once told the crew they would be having a short day.  Somebody, on another occasion told the crew we’d be working a 20 hour day.

It sure would have been nice to have web based collaboration tools like Market7 in those olden days of the 90’s.  If we had such tools, the crew, the security guys and the caterer could all see the website for the production and would know that Somebody and Someone were wrong about almost everything said.

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Mark Lasser Joins Market7

May 31st, 2010 by Seth Kenvin

Dog in tow, new sales guy gets case for Market7, having “been there” producing

Economy reviving? Market7 releases our first new employee interview in a long time. Mark brings an eclectic resume that ranges from B movie king Roger Corman to tech industry stalwart Hewlett-Packard, so he’s a natural fit for us. This is our first remote interview, and please excuse the “Call Recorder Demo” slapped on here since we are still just “trying out” / haven’t yet bought the 2-site recording software (but they at least get a link out of it). Economy may be reviving, but we remain a parsimonious start-up. One that’s now joined by Mark working hard to advance us, and if you reach out to he’s glad to share how we can help  you.

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Putting Together All Of The Pieces In Producing Video

November 16th, 2009 by Shannon Newton

All I Ever Needed to Know About Production I Learned from Legos

I was trying to explain to my collegues the stress and excitement about bringing a film or video production together. The intensely stimulating creativity and planning culminating in an adrenaline-fueled event that is easily 25% of the entire budget blown in a single day.

The analogy I came up trying to describe this process was building a cool model out of Legos like a Star Wars Imperial Walker. I used to love Legos growing up (limitless possibilities of the creative imagination).

A film/video production is like trying to build this model in the most difficult way imaginable. Instead of buying it in a pre-packaged unit, you have to order your pieces individually by UPC codes. You have no idea if you actually ordered the right part because you are ordering from a bunch of different people. You also don’t know if you ordered the right pieces until they show up (if they show up).

When you finally do build the model, you can only see some of the pieces while others you have to assemble behind a curtain. As soon as you start, you have only a limited amount of time to complete the model or you have to send everything back and start all over again.

It’s fun and exciting and the better you prepare, the less likely the chaos of trying to run the production will make you want to cry.

Happy building

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How do I get my size 17 body into a size 4 dress?

December 12th, 2008 by Shannon Newton

A common question for producers and clients alike is about compressing video (aka ‘encoding’). You don’t want your final video to be too big because no one is going to wait for 30 mins for your product video. Too small and you sacrifice quality. The good news is that you can decide how best to encode at the last minute IF you do one, very important thing: Record the highest quality source material.

Although the Market7 software encodes into flash for viewing and feedback, we are optimized for viewing and feedback which is probably not the same considerations you want for your video.

Four things to consider
1. Type of file Compression/Decompression (aka ‘Codec)
2. Dimensions of video
3. Quality (aka ‘Bitrate’)
4. Container (Quicktime, Windows Media, Flash, etc.)

1. Codec – The codec is just the way the video is compressed. It is a bunch of math rules used to reduce the video’s size. On the receiving end, the reverse calculation is done to restore the video as close as possible to the original. Different codecs = different math (and a different result) I prefer the H264 encoding as the best all-around codec but it is relatively newer than, for example, MPEG codec so some computers may not be able to play videos with the H264 codec.

2. Dimensions – This is really a matter of preference. Smaller dimensions = smaller file size (faster loading) but it also means pixelation if you try to display it at a larger dimension than which it was saved at.

3. Quality – This is a tricky one especially since you can have variable bit rate and frame rates. This is where you can make small adjustments to get your video looking just right at an acceptable size. Lowering the frame rate will make the video appear choppy but for some videos this is fine. Lowering the bit rate will reduce the quality of each frame.

4. Container – Your consideration about container should be what the audience is willing/able to view. You should only be using containers you are sure won’t be a problem. Flash, Quicktime, Windows Media, and AVI are the most ubiquitous. For purposes of comparison and utility, all of the above videos were in the Flash Video (.flv) container. This is the same container we use in the Market7 service for the same reason: To ensure everyone can watch the uploaded content.

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