Market7

Market7 Provides Google With Collaborative Video Production Solution

Google in-house video team adopts video.Market7 web software for better production,
streamlined project management, enhanced communication about content creation

SAN FRANCISCO, August 18, 2009 – Market7, Inc., a provider of web-based software for collaboration in the development and management of creative content, today announces Google Inc. as a customer. Google is using video.Market7 software to better manage production of video about the company, its offerings and activities, for distribution to multiple audiences. A team of video production specialists within Google has used video.Market7 to complete more than 120 productions so far during 2009.

“It is excellent validation for video.Market7 to be selected and used by Google, especially considering its record of bold achievement in technology and media, and its fundamental dedication to enrichment of web-based activities,” says Seth Kenvin, CEO of Market7. “Google is an invaluable partner for Market7, with interactions ranging from integration with Gmail and Google Maps to brainstorming about ambitious new features we are launching, all with shared motivation of efficient production of great video content.”

Google is working with Market7 to manage frequently simultaneous projects that involve constantly rotating teams, often with participants spread worldwide who are from both inside and outside the company. Google employees have expressed appreciation for video.Market7 fully addressing every aspect of production efforts, and for Market7 as a company being dedicated to customer success with a constant stream of innovative advances that reflect deep understanding of interests and needs in producing video.

video.Market7 is being used by Google to schedule project milestones, script what’s to be shot, and share content with organized feedback that guides editing and post production. Highlights of the service include:

• Production Brief planning to determine strategy and tactics of a project from the outset;
• Collaborative Script that allows web based development of content to be shot, including integration of storyboard and other visual elements;
• Project management tools for Tasks, Events, Files, Team and recently launched Resources assuring coordination throughout production;
• Annotative Player for collaborative review, communication and approval among team members about video content throughout all stages of production.

About Market7, Inc.

Market7 addresses needs of corporations and other organizations as they expand use of video for content commercialization, marketing, recruiting, support, training and other purposes, but often find the production processes to be confusing, inefficient and expensive. The company’s online environments are for all of the collaboration between video producers, their clients and any other parties involved in the process. This includes features for overall project management, conceptualization, script development and footage review. These aspects of video.Market7 web services have been used by dozens of organizations for hundreds of production projects. More information is available at www.market7.com.

# # #

FOR IMMEDIATE RELEASE

MARKET7 INTEGRATES VIDEO COLLABORATION SERVICES WITH
APPLE FINAL CUT PRO AND ADOBE PREMIERE PRO CS4

NAB demonstration of better efficiency, communication by exporting comments and on-screen
mark-ups from Annotative Player module of video.Market7 directly into leading video edit suites

NAB SHOW, LAS VEGAS, April 20, 2009 – Market7, Inc., a provider of web services for collaboration in the development and management of creative content, today introduces a set of enhancements to the Annotative Player module of the company’s flagship video.Market7^SM service for online video collaboration. This module presents uploaded video with capabilities for reviewers to provide feedback and drive towards consensus on editing and post production. New features include capability for free-hand on-screen drawing over footage, and XML-based export of comments and on-screen mark-ups from the Annotative Player module to be opened in the leading Apple® Final Cut Pro® and Adobe® Premiere Pro® CS4 video editing suites.

These capabilities are available immediately and being demonstrated by Market7 here at the NAB Show in the Final Cut Pro Users’ Group (FCPUG) SuperBooth, #SL10129 on the lower level of the South Hall of the Las Vegas Convention Center.

“Integrating video.Market7 with the leading video edit suites from Apple and Adobe rounds out our vision for comprehensive collaboration in the video production process,” says Seth Kenvin, CEO of Market7. “At NAB, the most important event for video editing and production, Market7 is empowering professionals in the field to select actionable feedback from reviewers and integrate it directly into their edit suites as a singular environment for clear comprehension and efficient execution on client edit decisions.”

The Annotative Player module of video.Market7 displays video that can be uploaded from practically any popular digital format. In addition to normal video player controls, this module also provides messaging features that can include specificity as to corresponding points or spans on the video’s timelines, as well as highlights of particular, pertinent portions of the screen. Reviewers can see and reply to each other’s comments. Tags can also be applied to particular comments to designate them for filtering as the ultimate edit decisions. The latest enhancements, available now and demonstrated at NAB, include extending commenting capabilities to on-screen, free-hand drawing, and exporting of either all comments or filtered comments, with on-screen mark-ups, through the XML protocol. These exports can be opened and displayed as timeline-based markers with onscreen overlay channels in Apple Final Cut Pro versions 5 or 6 and in Adobe Premiere Pro 4.0.1, which is part of Adobe Creative Suite® 4.

Market7 is exhibiting the entire video.Market7 service, including the new Annotative Player capabilities, at the FCPUG SuperBooth throughout NAB exhibit hours. The company is also delivering presentations of its web service at the ProMAX Systems Digital Lounge in the Venetian / Palazzo Hotel on Tuesday April 21 at 6:00 PM and at the demonstration area of the FCPUG SuperBooth on Thursday April 23 at 10:00 AM.

About Market7, Inc.

Market7 addresses needs of corporations and other organizations as they expand use of video for marketing, recruiting, support, training, content commercialization and other purposes, but often find the production processes to be confusing, inefficient and expensive. The company’s online environments are for all of the collaboration between video producers, their clients and any other parties involved in the process. This includes features for overall project management, conceptualization, script development and footage review. These aspects of video.Market7 web services have been used by dozens of organizations for hundreds of production projects. More information is available at www.market7.com.

# # #

MARKET7 LAUNCHES MULTIPLE SUBSCRIPTION PACKAGES FOR
ONLINE VIDEO COLLABORATION TO FIT ANY BUDGET AND SCALE

Automated selection, sign-up and account management available from
www.Market7.com for multiple usage levels from free to paid premium services

SAN FRANCISCO, April 6, 2009 – Market7, Inc., a provider of web services for collaboration in the development and management of creative content, today introduces convenient self-service access for the company’s flagship video.Market7.com service for online video collaboration. video.Market7.com provides a set of web modules that can be utilized for collaborative elements of video production, from conceptualization and planning, through scripting and storyboarding, and onto post production. All of the video.Market7 capabilities are now available at a range of subscription levels, from free to premium, accessible from www.market7.com.

“Market7 has emerged with valued web services for video collaboration by continuously evolving based on our customers’ usage and expressed interests, and this launch of e-commerce functionality is a direct result of that,” says Seth Kenvin, CEO of Market7. “We are introducing a free offering so that the full range of video.Market7 features can be used on an initial project which we expect will motivate many participants to take advantage of our sophisticated, convenient and flexible tools for assessing, selecting and managing higher capacity level offerings.”

video.Market7 subscription levels include the free Production Assistant offering with unlimited use of all video.Market7 features for an unlimited period of time by a five person team. Premium levels range from Associate Producer with 500MB of storage space and a single account administrator that could be appropriate for an independent video producer, up to Executive Producer with 15GB of storage space and four account administrators, which is designed for larger entities like ad agencies, television studios or communications efforts within major corporations. The higher levels allow Market7 customers to make their own branding and logo prominent so that video.Market7 integrates as an aspect of their own service. All priced levels can be further customized with additional storage or administrative seats, users can switch among levels or discontinue services at any time, and Market7 provides analytical capabilities to assess price and capacity impact of customers’ account decisions based on their actual use of the company’s services.

Market7’s launch of e-commerce services culminates a full year of video.Market7 use for live video production projects. These include post-production of television series, interactive DVD development, training by federal government offices, and a range of corporate efforts such as multi-language promotion of new offering launches, training partners on technical integration, tradeshow production, and web site enhancement. Valued video.Market7 capabilities include construction of a brief as a planning document, iteration on script development, including storyboard incorporation, and review of footage in post-production for consensus on editing direction, among other features. Market7 has developed a keen sense of the particular interests and uses of across its broad range of customers who collaborate in video production. This understanding is reflected in the pricing and capacity tiers which Market7 is introducing.

“For projects of any size, we have found that the Market7 tools go all the way through the entire production workflow and make us more efficient, allowing us to collaborate from wherever, and whenever,” says Brent Bye, director of media of Boxwrench.net which produces video for automotive enthusiasts. “With video.Market7, everybody involved in a project has something clear to refer to and knows what they’re trying to achieve because it’s right in front of them. We run every single project of any type or size through it and can’t live without it.”

Below is basic information about the subscription levels Market7 is launching. More information about these and capabilities to directly order from the company’s web site can be accessed at www.market7.com/pricing. Further description of the functional capabilities of video.Market7 web services is at www.market7.com/product.

About Market7, Inc.

Market7 addresses needs of corporations and other organizations as they expand use of video for marketing, recruiting, support, training, content commercialization and other purposes, but often find the production processes to be confusing, inefficient and expensive. The company’s online environments are for all of the collaboration between video producers, their clients and any other parties involved in the process. This includes features for overall project management, conceptualization, script development and footage review. These aspects of video.Market7 web services have been used by dozens of organizations for hundreds of production projects. More information is available at www.market7.com.