Market7

Yet another tech dweeb bragging about being online from a plane

People touting being online from airplanes is about as trite as people pointing out how we increasingly consume the video we want, when we want, where we want & on the device we want. I’m doing both here — is combining those observations even more trite, or kind of insightful? I’m not sure, so I’ll try to keep this brief.

I’m on Virgin America (already established as favorite Market7 airline) flying back to SF from NYC.

• I’ve been taking advantage of the free Dec-Jan WiFi to work online the whole flight (we’re over Utah now), including catching up on a couple of video podcasts.
• Through the gap in the seats in front of me to my right a couple has swapped halfway through the flight so that each of them could watch The Hangover on the same in-flight VoD purchase in the seat’s screen.
• Through the same gap on my left A guy is playing around with the Red interactive functionality on his screen while he’s got MTV up live in the screen’s corner by PiP.
• Both of the guys next to me are using their iPhones to get online by WiFi. I haven’t seen them watch video on them, but they could.

Hear & See Recent Takes On Market7 And Brush Up On Enterprise Video

What’s the buzz? CEO Seth Kenvin recently took to the air waves (or is it broadband waves?) to talk to the crew at the Digital Production Buzz about the latest on Market7. Esteemed video pros Larry Jordan and Mike Horton got the scoop on how Market7 works, new features, customers and more for Market7’s fourth appearance on the show this year! Check out the whole show here or just Seth’s interview here.

ReelSEO also checked out Market7 in what is probably the most thorough review of our software to date! They like a lot of what we’re doing and point to some ways that we can improve the service even more. The good news is that many of the features or functionality that they’d like us to address are already on the road map, and the review also provides some interesting new ideas for us to consider. So, plenty more to come, as always.

Ann All over at IT Business Edge recently spoke with Seth to learn more about video collaboration in the enterprise. As video production becomes increasingly paramount for any business, there is a lot to consider. Seth’s interview makes for a great primer on what companies should be thinking about when it comes to utilizing video.

Thanks to @Cirina and the rest of the Digital Production Buzz team, Mark Robertson and Christophor Rick at ReelSEO, and Ann All over at IT Business Edge for taking the time to talk and learn more about Market7.

A Tale Of How We Do Business In 2009

It started a few weeks ago when we noticed our customer @switchmarketing recommending our service to @lilipip. @lilipip is the identity of Ksenia Oustiougova on twitter. She is the founder of a company called Lilipip that does gorgeous explanatory animations.

We tried a little bit to @reply and otherwise get some attention from @lilipip, and then last week we saw more twittering about her trying us out like this one, and this one. It was a rather public and pithy review of us including what she’s liked about our accomplishments and what she hopes to see from us going forward. A little more @replying by us, and soon a couple direct messages, and we were invited to converse by skype.

We pretty soon tried to voice-call by skype, but, in perhaps the story’s most dramatic turn, got an immediate text chat reply athat Ksenia was not talking due to suffering from a sore throat. But she very generously engaged in a 15 minute chat session about her experience with and reflections about us. With dozens of ideas laid out in our communications over various media, many about her specific needs and interests as an animator (as opposed to video producer), we now felt compelled to share a compilation of our reactions and intentions, in more lengthy & consolidated form than twitter or skype best support, so it was time for a new medium.

We sent an email of about 10 paragraphs laying out exactly what our service has now related to the preferences expressed and what our roadmap is for those towards which we are still building. Several elements were really just now arising through this particular interaction and its good ideas being raised for which we are grateful. And yesterday we received a reply back from Ksenia with her point-by-point reflection on what was raised in our email including some more new, good ideas. The email exchange also included our appreciation of the video with her entrepreneurial story on the lilipip site and its equivalent in a podcast of our founding and philosophy we did last week.

twitter, skype, email, podcast — a rich array of new (in most cases very new) communication methods, each used distinctively for an overall open and productive communication not only towards forming a new customer relationship but also towards authenticating and accelerating our progress by continuing to evolve our services based on direct, insightful feedback from our marketplace. We hope Ksenia’s throat is recovered.

Seth Spills Some Video Collaboration Knowledge On The Spidcast

Spidvid founder Jeremy Campbell recently asked Market7 founder Seth Kenvin to participate in brand new podcast series Spidcast. Hop over to the Spidcast site to check out the pretty in depth interview covering the genesis of Market7, Seth’s philosophies on the collaborative video space and what challenges/opportunities are coming down the road. Warning: Seth’s vocal chops get seriously upstaged by those of great interviewer Michael London.

Hear a portion of the interview: [Spidcast interview snippet], or listen to the entire interview here.

Lastly, Spidvid themselves have some pretty cool thoughts around collaborative video efforts and you should definitely take a look at what they’re up to as well.

PS – Hey, nice to meet you all. I’m M7’s faithful PR guy and you’ll hear from me every now and then with updates like these moving forward!