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On-line Video Is Next In Continuous Progress Of Promotion

October 19th, 2010 by Seth Kenvin

Extending tradition of corporate & organizational outreach

One of my frequent refrains about our business is that organizations now need to consider how to represent themselves with video similarly to how they had to consider their web presences 10-15 years ago. Last week I visited a client that’s a major consumer product provider, that’s been around for nearly a century. The reception area doubles as a company historical museum — while checking it out I was struck that online video, and before that the web, are just next iterations in a constant progression of companies taking advantage of technology to enhance and spread interaction and presence with their customers.

Through the years, and into the future, important initiatives include:

  • Choosing¬†memorable¬†& associative name for company, product, service
    (this one goes back before the 20th century)
  • Establishing notable brand design
    (this was primarily typography until mass printing with designs became economical)
  • Newspaper advertising
  • Brochures & printed collateral
  • Media relations and general PR
  • Radio advertising
  • In-store displays
  • Television advertising
  • Promotional email
  • Banner and other web advertising
  • Social media marketing

Interesting that as more techniques for promoting and communicating come on, the prior ones tend to maintain relevance and often thrive.

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