Market7

The best thing for a product manger is actually building a product for an undiscovered market. That’s what I think we have here with video producers. Of the thirty or so users I have been able to sit down with or have a phone conversation with in my short tenure, you can almost hear their heart pound with excitement when I tell them about what our product does and what it plans to do. This is by far the most passionate and motivated group of users I have ever been around. And why wouldn’t they be, doing something that you love, which is why most of them are in the “business” in the first place, you can’t help but have it shine through.

So don’t get me wrong, these producers have been treated to many technological advances in editing software, and new video formats. However, no one has created a “one stop” shop for his or her business operation and client management needs. Which leads me the pleasure of getting in touch with my client base and busy compiling the feature list. So for all you producers out there, Market7 is officially here and we are listening!

I recently had the opportunity to attend the annual Amazon Web Service Conference in San Francisco called start-up project.  Although the event is still fairly new and what I would call cozy, two key insights became very apparent to me during the ridiculous hot afternoon in the city.

One is that the cloud is real. This might be a “duh” to some of the more technical readers of our site, but to most business people like myself new technologies and big shifts in methodologies are a big black hole until your start meeting and validating this with “real” people. And make no mistake some the of the best and brightest people are really pioneering all sorts of standards and tools to make sure that this phenomenon is getting the proper miracle grow to continue its exponential growth.

The second key insight that is abundantly apparent is the power of the cloud. Most technology falls into the more hype than practical application bucket.  Some even make it to as good as advertised. Then the select few actually make it to the change your life scenario. And I can fully attest that I am so glad that we are fully riding the power of the cloud.  The best way I can describe what the power of the cloud is to make a really lame movie analogy to one my favorite flicks.  So for all you Lucas fans out there having the cloud is like being part of the Skywalker family, which really means core potential will never be an issue period.