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TV Industry Veteran Craig Heiting Joins Market7 To Lead Media & Entertainment Business

February 23rd, 2012 by Brian Baumley

Vice president and general manager brings benefits of better collaboration on media production to studios, networks and independent producers

SAN FRANCISCO, FEBRUARY 23, 2012 – Market7, Inc., a provider of web-based software for collaboration around creative content, today announced the addition of Craig Heiting as vice president and general manager for media and entertainment. A television industry veteran with a broad range of experience across the media ecosystem, he is focused on expanding adoption of Market7 by studios, networks and independent producers. Heiting is based in Los Angeles.

“Market7’s impact on content quality and operational efficiency stands out among my experiences in how video is produced and delivered,” says Heiting. “As media consumption increases, studios, television networks and other key players in production need to deliver more and better content, and Market7’s solution addresses those needs by streamlining processes and clarifying communication.”

Before joining Market7, Heiting was vice president of sales and worldwide market development with digital video networking company BigBand Networks, where he worked with Market7 founder and CEO Seth Kenvin. Prior to this, he served as vice president of North American cable television sales and strategy with Ericsson and was president of Wave Broadband, a West Coast provider of video, internet and phone services. He also worked in talent and program development with Showtime and Time Warner Cable. Heiting holds a B.A. in Journalism and Film from Marquette University.

“I am thrilled to reunite with Craig, who brings great insights about and dedication to how the media and entertainment industries fulfill their most vital initiatives of efficiently producing great content,” says Kenvin. “Market7 makes media easy for anyone creating content and Craig is extending these benefits to our established and expanding base of media and entertainment customers who are at the forefront of sophisticated production.”

The flagship video.Market7 service streamlines and enhances production through better project organization and precise communications about content throughout the lifecycle from conceptualization through pre-production like script writing and onto review and approval of footage during post. The company’s customers overcome traditional challenges and miscommunication that can typically impede production.

For more information, please visit

About Market7, Inc.
Market7 addresses needs of studios, agencies, corporations and other organizations as they produce media for a wide range of purposes, including entertainment, marketing and training. The company’s flagship video.Market7 service supports all of the collaboration between video producers, their clients and any other parties involved in the process. This includes features for overall project management, conceptualization, pre-production like scripts and storyboards, and footage review during post. More information is available at

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Reflections On Market7 In 2011

December 31st, 2011 by Seth Kenvin

A “suite” year

Took a moment before the family awoke the other day to record some thoughts on what this year’s been like for our company. It’s been especially exciting to engage with customers who along with their work on our established annotative player, use Market7 software-as-service just as much (or even more) for tracking tasks, or developing a scripts, or handling production requests from clients, with accruing benefits when multiple modules are used together.

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Our Logo Is More Than Just Our Name

April 19th, 2010 by Seth Kenvin

Street intersection, founding fathers, diverse elements converge. and baseball.

As described in our annual (2 years running!) July 4 blog post, our company’s name has roots in Revolutionary times. The intersection of Market & 7th streets in Philadelphia is where Thomas Jefferson boarded and probably did most drafting of the Declaration of Independence, with collaborative input provided by the likes of Benjamin Franklin and John Adams. Notable teamwork towards a creative deliverable, much like we aim to facilitate in media production.

The literal origin of the name as an intersection is of course represented in the square where “M” and “7″ meet in our logo, and figuratively the golden tone selected indicates the brilliant collaboration that can happen at such a coming together. Moreover the logo highlights how such great results are especially achievable when the collaborators are themselves diverse parties, in seven different ways:

  • A letter & a number
  • One’s blue, one’s red
  • One’s higher / other lower
  • also, left / right
  • One form is half of the other
  • but stretched out with about twice as long a diagonal element
  • and it’s rotated 90 degrees

Likewise, our biggest focus is leveraging diversity of parties involved to facilitate the best interaction. Business types with stylistic types, Mac and PC users working together, people whose work applications are based on Creative Suite collaborating with those principally familiar with MS Office.

Also, we like how the overlapping characters kind of looks like it belongs on a baseball cap.

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Entrepreneurial Hubris In Las Vegas?

April 15th, 2008 by Seth Kenvin

In Las Vegas for the National Association of Broadcasters convention. It’s the tradeshow catering to the worlds of professional media production and distribution, like the television industry. The event includes providers of software and technology for how content is developed and managed in those worlds. Market7 has a similar focus for a different world in which video is produced by general corporations (ie not exclusively those focused on production of media as their primary products), educational institutions and government offices, and other professional organizations.

With the declining costs of digital video production tools and the increasing consumption of video through means other than conventional TV broadcasting, the organizations we serve are increasing their activities in the area. They need to accomplish tasks analogous to those served by the tools promoted at NAB such as scheduling resources used in production, weighing in edit decisions, and making produced content searchable. But the tools at NAB are for people whose careers are in video production. We’re thinking about someone who spends most time doing something like design products or teach courses, and only sporadically engages in a video project to support those other activities. So, it’s important that these people come into environments for video production in which they can understand their roles, engage with other contributors to their projects, and be immediately productive. In other words, there is little time or inclination to learn how to use complex software to get these projects done.

In my (weak?) effort at a Hunter Tompson-esque headline for this post, I question the “entrepreneurial hubris” of my own mindset. I am getting a good workout lugging my laptop around NAB, and every hour or so I pull it out to show someone a demo of our software and tell them about the experiences of our pilot projects now up to five. So far we’re getting good validation on the value of the few, essential features on which we’ve exclusively focused, and recipients of a 10 minute demo comprehend how they could be immediately productive with what we provide. Checking out software shown at the booths here, it’s inconceivable to me that these offerings could fulfill our market’s requirement. For example, I received one demo yesterday in which a dialog box was called up that filled most of the screen and had about a dozen tabs and the tab that was open showed dozens of data fields — to me, there is no way that a sporadic participant in video production projects is going to dedicate the time and effort required to find what they seek there.

There are a lot of experienced hands at NAB who’ve come up with lots of sophisticated functionality that caters to the idiosyncrasies of the professional media production world. I am very confident in Market7′s prospects for success by focusing on professional organizations in which media production occurs but is not a principal activity, by starting with a blank slate, and by obsessively dedicating ourselves to providing only the most essential functionality in ways that are immediately useful. With these principles, some hard work and a few lucky breaks, I expect Market7′s confidence will prove not to be hubris, but prescience.

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