All aboard! We have officially left the Pilot leg of our journey and arrived at the commercial launch station on the Market7 express. A few factoids on our trip.
147 Pilot users graciously took the time to test and give us feedback
14 Software releases comprised the pilot phase of development
37 Pilot productions were managed through the Market7 platform
0 puppies or kittens were harmed in the making of our project
Amazing engineers and dedicated pilot users cooperated to make this commercial release happen on time. Any of you familiar with the software development world know just how special it is when you set out a release goalmany months in advance and hit that goal precisely on time. Add to it such a significant milestone as a commercial release and you have something we here at Market7 are very, very proud of.
There have been a special group of core pilot users whom we have put a lot of trust and faith in, soliciting their opinion to help keep us working on the right things. I would be remiss not to take this exciting moment to thank them personally. Brent Bye of Boxwrench studios, Alex and Joe Lindsay of PixelCorps/DVGarage, Bob Tracy of Westroad Media, Ericka OBenar, Alex Oliver, John Korossy, Bradley Robinson, and Matt Chapman and many others who graciously took their time to try out our software and give feedback.
The work has just begun as we remain focused on continued improvement to our software. But for at least the next fifteen minutes, we are going to sit down, kick our feet up, and enjoy this little victory, the first of many.
What does a producer want? As we continue to develop our Market7 software, we are spending a lot of time with content producers of various calibers and specialties. It occurred to us that we are only using a portion of what producers are telling us. Many of the interesting anecdotes and best practices don’t apply to the problems we are trying to solve. So what do we do with the rest of this great information??? Create a Market7 show of course! (so simple! keep up, will ya?)
We are tossing around the idea of a very basic show (basically me with a camera and a mic) to capture some of these best practices and general “do’s” and “don’ts” for the benefit of our customers. After all, it does seem a shame to waste that knowledge.
Possible names for our “How to make the best corporate video ever” show:
1. Produce this!
2. Video killed the mar-com star
3. You can’t greenscreen composite out an attitude
We are taking all submissions for ideas for a title…
We needed a way to talk directly with our customers that was better than saving emails describing bugs they encountered or features they want to encounter. Our solution was Get Satisfaction, a place where anyone can go and “talk” about their favorite product. (”talk” includes complaints, ideas, requests, and props)
We love our Get Satisfaction. We are using it to interface directly with our customers. It’s my favorite price: free (though I suspect they will want some money from us at some point). We have already implemented a change to our software based on feedback from one of our customers via the site. (Side note, the GS team was EXTREMELY helpful in assisting in our setup)
The work has just begun as we remain focused on continued improvement to our software. But for at least the next fifteen minutes, we are going to sit down, kick our feet up, and enjoy this little victory, the first of many.
