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Udderly Awesome Coverage Of Our Work With BET

May 21st, 2012 by Brian Baumley

Creative Cow Talks With Our Latest Network Customer

This morning, we announced that BET Networks is using the Market7 platform to collaborate on production of scripted productions and original movies. Debra Kaufman over at Creative Cow took some time to talk with BET and our CEO Seth Kenvin about how they’re using the service, plans to expand use moving forward and why it works for them in a production environment where everyone is always on the move.

Click the image below to check out the full article.

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BET Networks Using Market7 Platform To Collaborate On Production Of Multiple Shows

May 21st, 2012 by Brian Baumley

Global programming provider leverages video.Market7 web software for efficient production and clear communication about content.

BOSTON – CABLE SHOW, May 21, 2012 – Market7, Inc., a provider of web-based software for collaboration around creative content, today announces extensive engagement with BET Networks, the leading provider of content to black consumers globally. BET uses the video.Market7 platform to access and communicate about content at various stages of production for multiple scripted programs, pilots and original movies.

“Market7 brings new levels of productivity and flexibility to BET’s production efforts,” says Sheila Cole, senior director of post production for BET. “Employees and partners of BET from anywhere in the world can immediately access content at any stage, from daily shoots to finishing edits, and communicate clearly about production efforts on the video.Market7 platform.”

Content of any length and in any common digital format can be uploaded to video.Market7. The service’s Annotative Player module offers secure browser-based access on multiple devices, including all popular computers, tablets and smartphones. Video plays at high quality, accommodating users in limited bandwidth access situations, with integrated commenting that can reference specific portions of the video timeline and screen dimensions.

“BET is using the full capabilities of video.Market7 to clearly communicate about content, resulting in quick shaping of team consensus and streamlined productions,” says Market7 CEO Seth Kenvin. “Working closely with global programming leaders like BET underscores Market7’s advancement as a provider of robust platforms for media production in fast-paced, demanding and dispersed production environments.”

BET is using video.Market7 to produce scripted programs and original movies that include The Game, Gun Hill and Being Mary Jane.

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks – BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

About Market7, Inc.
Market7 addresses needs of studios, agencies, corporations and other organizations as they produce media for a wide range of purposes, including entertainment, marketing and training. The company’s flagship video.Market7 service supports all of the collaboration between video producers, their clients and any other parties involved in the process. This includes features for overall project management, conceptualization, pre-production like scripts and storyboards, and footage review during post. More information is available at www.market7.com.

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VideoNuze NABShow Market7 Interview [Video]

May 18th, 2012 by Brian Baumley

Craig Heiting Talks With Will Richmond About Streamlining Video Work Flow

The Market7 team descended on NABShow last month. At the show, Craig Heiting, the company’s new VP/GM of media and entertainment, sat down with video biz guru Will Richmond to talk about momentum among the Hollywood set. Craig talks about why Market7 is perfect for studios, producers and talent that all need anywhere access to video, fast. And how Market7 makes that easy. Full interview below.

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You, Video & The Web

April 18th, 2012 by Brian Baumley

Market7 Weighs In On A Successful Social Strategy For Video

Market7′s CEO, Seth Kenvin, recently spoke with EContent about achieving success with video on the Web. Part of the discussion included why  many find video to be a more challenging medium to tackle versus most other marketing vehicles. And how services like Market7′s can help make the process easier for anyone that needs to create video. You can check out the full story by clicking the link below.

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Market7 Buzzes About Hollywood, NAB & More

April 13th, 2012 by Brian Baumley

Craig Heiting Guests On Digital Production Buzz To Talk Market7 News

Market7 Hollywood guru Craig Heiting called into Digital Production Buzz last night to talk with host Larry Jordan about the company’s plans for NAB and some specific features being rolled out for studio and broadcast customers. He also gave out a top secret promo code that you can use to get even more bang for your buck when signing up for Market7. Check out the clip below or visit the site here to hear the full episode.

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Getting Fierce!

March 28th, 2012 by Brian Baumley

FierceOnlineVideo Highlights New Market7 Media & Entertainment VP Hire

Jim O’Neill over at FierceOnlineVideo just posted on Market7′s increased focus on reaching more Hollywood studios and producers. The article features some good background on Craig Heiting, Market7′s new VP and GM for media and entertainment. Check out the story here.

FierceOnlineVideo was one of the first media outlets to cover Market7,naming us as a Top Online Video Company for 2009 in its annual Fierce 15 awards.

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Drop The Beet!

March 15th, 2012 by Brian Baumley

Market7 CEO Sits Down With Beet.TV for the Latest on Better Video Collaboration

Market7′s  offering for better video collaboration around media production continues to evolve. And Seth Kenvin sat down with Beet.TV’s Andy Plesser to talk about the latest and greatest.

You’ll hear from Seth about Market7′s focus on being non-technical to cater most to how many different groups of  people need to work. And its latest efforts on targeting the television, movie and advertising companies that need to produce more content than ever, especially given the need to feed the Web.

Check out a brief article here and click below for video.

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Market7 CEO Talks Video Collaboration On Business Video Network

November 2nd, 2011 by Brian Baumley

TMCNET’s Business Video Channel Explores Market7 Impact On Enterprise Production

Market7 CEO Seth Kenvin recently took to Skype to talk about streamlining video production in the enterprise with biz video analyst Steve VonderHaar. The interview (embedded below) covers how video produced in the enterprise comes together during the production phase, how Market7 streamlines collaboration and project management, and how video production is changing in the enterprise. Check it out for some great insight on what Market7 is doing to help businesses address the fast-paced evolution of corporate video.

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EContent Magazine Features Market7 + Customer

October 9th, 2011 by Brian Baumley

Market7 Profiled In Article About ABCs of Online Video

We love talking about what Market7 can do for any enterprise executing on a video strategy. But it’s even better to hear firsthand from our customers how we help streamline complicated video workflows. In the current issue of EContent Magazine, writer Marji McClure, takes a look at the components of a successful online video strategy.

Market7′s Seth Kenvin is quoted regarding how video is evolving as a communication tool of choice in the enterprise. And Market7′s customer, the Telecommunications Industry Association (TIA), is profiled for its use of video in providing content about industry news and events to its members. The profile includes details about how Market7 helps the organization’s relatively small staff produce large quantities of programming, which has included 60 programs in the first half of 2011 alone.

We’ve linked to many customer profiles on this site. Each demonstrates unique uses of Market7 toward one common goal – doing video better. We hope you’ll click over to EContent to read the article. Or if you subscribe to the print edition, check it out there, complete with pretty pictures, which include the TIA’s content in the Market7 Annotative Player. Maybe it’ll even help you start to crystallize your own corporate video strategy.

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Putting in the Prep for Perfect Production

July 20th, 2011 by Brian Baumley

Market7 CEO Guest Posts On Important Pre-Production Practices At OnlineVideoPublishing.com

Ask any enterprise marketer how they’d approach a video production project and you’re likely to get very different responses.

While there is no one best path to successful video production, there are some important pre-production practices that anyone should consider before they touch a camera. And Market7 CEO Seth Kenvin has laid them all out over at Larry KlessOnlineVideoPublishing.com. You can check out the article right here. Give it a read to see how you may be able to improve your production planning to maximize quality and impact for your next project.

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