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TV Industry Veteran Craig Heiting Joins Market7 To Lead Media & Entertainment Business

February 23rd, 2012 by Brian Baumley

Vice president and general manager brings benefits of better collaboration on media production to studios, networks and independent producers

SAN FRANCISCO, FEBRUARY 23, 2012 – Market7, Inc., a provider of web-based software for collaboration around creative content, today announced the addition of Craig Heiting as vice president and general manager for media and entertainment. A television industry veteran with a broad range of experience across the media ecosystem, he is focused on expanding adoption of Market7 by studios, networks and independent producers. Heiting is based in Los Angeles.

“Market7’s impact on content quality and operational efficiency stands out among my experiences in how video is produced and delivered,” says Heiting. “As media consumption increases, studios, television networks and other key players in production need to deliver more and better content, and Market7’s solution addresses those needs by streamlining processes and clarifying communication.”

Before joining Market7, Heiting was vice president of sales and worldwide market development with digital video networking company BigBand Networks, where he worked with Market7 founder and CEO Seth Kenvin. Prior to this, he served as vice president of North American cable television sales and strategy with Ericsson and was president of Wave Broadband, a West Coast provider of video, internet and phone services. He also worked in talent and program development with Showtime and Time Warner Cable. Heiting holds a B.A. in Journalism and Film from Marquette University.

“I am thrilled to reunite with Craig, who brings great insights about and dedication to how the media and entertainment industries fulfill their most vital initiatives of efficiently producing great content,” says Kenvin. “Market7 makes media easy for anyone creating content and Craig is extending these benefits to our established and expanding base of media and entertainment customers who are at the forefront of sophisticated production.”

The flagship video.Market7 service streamlines and enhances production through better project organization and precise communications about content throughout the lifecycle from conceptualization through pre-production like script writing and onto review and approval of footage during post. The company’s customers overcome traditional challenges and miscommunication that can typically impede production.

For more information, please visit

About Market7, Inc.
Market7 addresses needs of studios, agencies, corporations and other organizations as they produce media for a wide range of purposes, including entertainment, marketing and training. The company’s flagship video.Market7 service supports all of the collaboration between video producers, their clients and any other parties involved in the process. This includes features for overall project management, conceptualization, pre-production like scripts and storyboards, and footage review during post. More information is available at

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Improving Communications Saves Money

August 9th, 2010 by Mark Lasser

Who? What? Where?

I recently was looking at a friend’s pictures taken during a stroll in Los Angeles’ Griffith Park and was reminded of a horrible production day back in the 90’s.  I had been working as a production supervisor for an ultra low budget film with ultra high budget aspirations (don’t they all!).  We had a top name cast that wanted to work on this indie project and a, how can I put this, well, a lightly seasoned film crew supporting the project.

As is often the nature in small under-funded projects, I was wearing multiple hats and was stretched very thin.  On one production day we were set to shoot in Griffith Park, a sprawling, scrubby and hilly parcel of Los Angeles with winding roads and walking paths.  The assistant directors and location managers are generally the ones in charge of communicating the time and place of shooting days to the crews.

General practice is to have a map attached to call sheets distributed well before wrap so that everyone knows where to be the next day and what time he or she is due in.  On this particular day, the assistant directors had decided to move the base camp for shooting but had only managed to notify half the crew.  When I arrived on set, half the crew was in another location setting up and putting us an hour behind schedule on what was already a day with more to shoot than hours in which to work.  The 2nd AD in charge of setting up base camp wasn’t working on fixing the problem and tried to blame our old friends Someone and Somebody.

Production should be fun and on the good days it really is fun.  On days with massive communications breakdowns, it’s no fun at all. How great would it have been to have a set of tools like Market7 that would update and automatically email the entire crew of the location change?   The cost savings alone would have been great but it would have also saved a few people their jobs that day.  To schedule a demo of Market7, contact us at .

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