Agile by Any Other Name…
March 14th, 2009 by Shannon Newton
In the Creative: Show the path, not the destination at SxSW today, the theme reminded me of a core tenant of our Agile process. Jim Coudal of Coudal Partners and Brendan Dawes, creative director of Mn talked about how in creating content, it is a great idea to build the interaction framework and leave the story development open ended, allowing the audience to tell you where to go next.
They advocated multiple paths to interact with the audience not only to maximize the quantity of input but also to prove how interested you are in their feedback.
” I’m really into people vs machines. … Examples of how people walk across a park compared
to how we plot paths.” – Brendan Dawes
Although it was content focused, It reinforced my commitment to our agile process. At Market7, we try to make some basic assumptions (create the path) but encourage our users to redefine those paths to affect our development. Our connection to our users is through multiple connections (GetSatisfaction, Twitter, Blog, email). Finally, we circle back in those forums to let those same users know when we have encorporated those changes (so that they can see their story unfold!)
