Market7

Week Of Deep Thoughts Post #1

Per the sub-headline here, a plan was that during this week after just getting a knee operation, I would be mind altered by Vicodin and could daily offer brief opinions on various weighty topics with chemically enhanced color. But Dr. Colin Eakin’s precise hands have me quite literally feeling no pain, so here are the first of those thoughts, in full sobriety.

Let’s start with Google eliminating China presence as a topic. Some of the controversies about this include whether the company is putting principle above fiduciary duty to its shareholders, whether the “do no evil” ethic can be selectively applied here whereas there are other areas it is arguably diluted (ex: constructing profiles based on observation of personal on-line behavior), and whether it all might just be posturing while selecting a more tactical retreat versus tough, local competition.

This post’s quick analysis acknowledges such compromises as potential factors and salutes Google nonetheless. Even if not absolutely purely, the company is overtly embracing principle that is consistent with the identity it’s cultivated. That identity is in fact reason why many choose to trust much of our online lives to Google. And by & large there is evidence that it’s been thusfar abided. So, in fact Google’s public embrace of principle is a driver of its popularity and hence its success, and this weighty demonstration could bolster such positioning perhaps with greater benefit than its ofsetting & significant consequences.

Market7 has yet to reach stature where our demonstrable abidance of particular principles makes much impact on our success, but we do have resolution of what some of those principles are. They motivate us (another factor that may favor Google here — internal, cultural pride in the workplace) and we look forward to the day we can exercise them (likely in  less Star-Wars-esque manner than the Google slogan) to the business benefit of our company through generation of extensive goodwill among multiple key constituencies.

Yet another tech dweeb bragging about being online from a plane

People touting being online from airplanes is about as trite as people pointing out how we increasingly consume the video we want, when we want, where we want & on the device we want. I’m doing both here — is combining those observations even more trite, or kind of insightful? I’m not sure, so I’ll try to keep this brief.

I’m on Virgin America (already established as favorite Market7 airline) flying back to SF from NYC.

• I’ve been taking advantage of the free Dec-Jan WiFi to work online the whole flight (we’re over Utah now), including catching up on a couple of video podcasts.
• Through the gap in the seats in front of me to my right a couple has swapped halfway through the flight so that each of them could watch The Hangover on the same in-flight VoD purchase in the seat’s screen.
• Through the same gap on my left A guy is playing around with the Red interactive functionality on his screen while he’s got MTV up live in the screen’s corner by PiP.
• Both of the guys next to me are using their iPhones to get online by WiFi. I haven’t seen them watch video on them, but they could.

Hear & See Recent Takes On Market7 And Brush Up On Enterprise Video

What’s the buzz? CEO Seth Kenvin recently took to the air waves (or is it broadband waves?) to talk to the crew at the Digital Production Buzz about the latest on Market7. Esteemed video pros Larry Jordan and Mike Horton got the scoop on how Market7 works, new features, customers and more for Market7′s fourth appearance on the show this year! Check out the whole show here or just Seth’s interview here.

ReelSEO also checked out Market7 in what is probably the most thorough review of our software to date! They like a lot of what we’re doing and point to some ways that we can improve the service even more. The good news is that many of the features or functionality that they’d like us to address are already on the road map, and the review also provides some interesting new ideas for us to consider. So, plenty more to come, as always.

Ann All over at IT Business Edge recently spoke with Seth to learn more about video collaboration in the enterprise. As video production becomes increasingly paramount for any business, there is a lot to consider. Seth’s interview makes for a great primer on what companies should be thinking about when it comes to utilizing video.

Thanks to @Cirina and the rest of the Digital Production Buzz team, Mark Robertson and Christophor Rick at ReelSEO, and Ann All over at IT Business Edge for taking the time to talk and learn more about Market7.

Getting Some Electronic Ink

Some nice coverage via our announcement of as a customer (click logos to see articles):

[last one's a podcast, we're ~9:40 & ~11:20]

Market7 Provides Google With Collaborative Video Production Solution

Google in-house video team adopts video.Market7 web software for better production,
streamlined project management, enhanced communication about content creation

SAN FRANCISCO, August 18, 2009 – Market7, Inc., a provider of web-based software for collaboration in the development and management of creative content, today announces Google Inc. as a customer. Google is using video.Market7 software to better manage production of video about the company, its offerings and activities, for distribution to multiple audiences. A team of video production specialists within Google has used video.Market7 to complete more than 120 productions so far during 2009.

“It is excellent validation for video.Market7 to be selected and used by Google, especially considering its record of bold achievement in technology and media, and its fundamental dedication to enrichment of web-based activities,” says Seth Kenvin, CEO of Market7. “Google is an invaluable partner for Market7, with interactions ranging from integration with Gmail and Google Maps to brainstorming about ambitious new features we are launching, all with shared motivation of efficient production of great video content.”

Google is working with Market7 to manage frequently simultaneous projects that involve constantly rotating teams, often with participants spread worldwide who are from both inside and outside the company. Google employees have expressed appreciation for video.Market7 fully addressing every aspect of production efforts, and for Market7 as a company being dedicated to customer success with a constant stream of innovative advances that reflect deep understanding of interests and needs in producing video.

video.Market7 is being used by Google to schedule project milestones, script what’s to be shot, and share content with organized feedback that guides editing and post production. Highlights of the service include:

• Production Brief planning to determine strategy and tactics of a project from the outset;
• Collaborative Script that allows web based development of content to be shot, including integration of storyboard and other visual elements;
• Project management tools for Tasks, Events, Files, Team and recently launched Resources assuring coordination throughout production;
• Annotative Player for collaborative review, communication and approval among team members about video content throughout all stages of production.

About Market7, Inc.

Market7 addresses needs of corporations and other organizations as they expand use of video for content commercialization, marketing, recruiting, support, training and other purposes, but often find the production processes to be confusing, inefficient and expensive. The company’s online environments are for all of the collaboration between video producers, their clients and any other parties involved in the process. This includes features for overall project management, conceptualization, script development and footage review. These aspects of video.Market7 web services have been used by dozens of organizations for hundreds of production projects. More information is available at www.market7.com.

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