We met Christopher Smith at a San Francisco event for people with media interests a few months ago. He is director of marketing of SFSDF, and a pioneering practitioner of augmented reality, and he blew our minds with what he shared about progress happening in that realm, and our mutual interests about facilitating better collaboration in work around this highly distinctive art form.
I recently was looking at a friend’s pictures taken during a stroll in Los Angeles’ Griffith Park and was reminded of a horrible production day back in the 90’s. I had been working as a production supervisor for an ultra low budget film with ultra high budget aspirations (don’t they all!). We had a top name cast that wanted to work on this indie project and a, how can I put this, well, a lightly seasoned film crew supporting the project.
As is often the nature in small under-funded projects, I was wearing multiple hats and was stretched very thin. On one production day we were set to shoot in Griffith Park, a sprawling, scrubby and hilly parcel of Los Angeles with winding roads and walking paths. The assistant directors and location managers are generally the ones in charge of communicating the time and place of shooting days to the crews.
General practice is to have a map attached to call sheets distributed well before wrap so that everyone knows where to be the next day and what time he or she is due in. On this particular day, the assistant directors had decided to move the base camp for shooting but had only managed to notify half the crew. When I arrived on set, half the crew was in another location setting up and putting us an hour behind schedule on what was already a day with more to shoot than hours in which to work. The 2nd AD in charge of setting up base camp wasn’t working on fixing the problem and tried to blame our old friends Someone and Somebody.
Production should be fun and on the good days it really is fun. On days with massive communications breakdowns, it’s no fun at all. How great would it have been to have a set of tools like Market7 that would update and automatically email the entire crew of the location change? The cost savings alone would have been great but it would have also saved a few people their jobs that day. To schedule a demo of Market7, contact us at email@example.com .