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Comments In Market7 Annotative Player To Subtitles In Avid Media Composer

June 2nd, 2011 by Seth Kenvin

Market7 Release From May 13 ’11

One of our most popular features is the ability to export comments left by reviewers in the Market7 Annotative Player and bring them into the video edit environment. It’s a great fit for us thematically: the Annotative Player liberates reviewers from having to watch a video in one application and then switch to something else like email or even a paper notebad to compile thoughts about that video — play and commenting are integrated by us; and importing comments is similarly freeing for an editor who does not have to switch between our software and an NLE application like Avid Media Composer — can consume feedback from reviewers in same environment as enacting that feedback. We’ve recently figured out a way to make that even more elegant in Avid Media Composer with use of on-screen subtitles (instead of having to double-click comment markers), demoed here (and we also have a similar capability in Apple Final Cut Pro).

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Making News From The Desert — Market7 issues press release announcing NAB presence and new capabilities launched here

April 20th, 2009 by Seth Kenvin



NAB demonstration of better efficiency, communication by exporting comments and on-screen
mark-ups from Annotative Player module of video.Market7 directly into leading video edit suites

NAB SHOW, LAS VEGAS, April 20, 2009 – Market7, Inc., a provider of web services for collaboration in the development and management of creative content, today introduces a set of enhancements to the Annotative Player module of the company’s flagship video.Market7SM service for online video collaboration. This module presents uploaded video with capabilities for reviewers to provide feedback and drive towards consensus on editing and post production. New features include capability for free-hand on-screen drawing over footage, and XML-based export of comments and on-screen mark-ups from the Annotative Player module to be opened in the leading Apple® Final Cut Pro® and Adobe® Premiere Pro® CS4 video editing suites.

These capabilities are available immediately and being demonstrated by Market7 here at the NAB Show in the Final Cut Pro Users’ Group (FCPUG) SuperBooth, #SL10129 on the lower level of the South Hall of the Las Vegas Convention Center.

“Integrating video.Market7 with the leading video edit suites from Apple and Adobe rounds out our vision for comprehensive collaboration in the video production process,” says Seth Kenvin, CEO of Market7. “At NAB, the most important event for video editing and production, Market7 is empowering professionals in the field to select actionable feedback from reviewers and integrate it directly into their edit suites as a singular environment for clear comprehension and efficient execution on client edit decisions.”

The Annotative Player module of video.Market7 displays video that can be uploaded from practically any popular digital format. In addition to normal video player controls, this module also provides messaging features that can include specificity as to corresponding points or spans on the video’s timelines, as well as highlights of particular, pertinent portions of the screen. Reviewers can see and reply to each other’s comments. Tags can also be applied to particular comments to designate them for filtering as the ultimate edit decisions. The latest enhancements, available now and demonstrated at NAB, include extending commenting capabilities to on-screen, free-hand drawing, and exporting of either all comments or filtered comments, with on-screen mark-ups, through the XML protocol. These exports can be opened and displayed as timeline-based markers with onscreen overlay channels in Apple Final Cut Pro versions 5 or 6 and in Adobe Premiere Pro 4.0.1, which is part of Adobe Creative Suite® 4.

Market7 is exhibiting the entire video.Market7 service, including the new Annotative Player capabilities, at the FCPUG SuperBooth throughout NAB exhibit hours. The company is also delivering presentations of its web service at the ProMAX Systems Digital Lounge in the Venetian / Palazzo Hotel on Tuesday April 21 at 6:00 PM and at the demonstration area of the FCPUG SuperBooth on Thursday April 23 at 10:00 AM.

About Market7, Inc.

Market7 addresses needs of corporations and other organizations as they expand use of video for marketing, recruiting, support, training, content commercialization and other purposes, but often find the production processes to be confusing, inefficient and expensive. The company’s online environments are for all of the collaboration between video producers, their clients and any other parties involved in the process. This includes features for overall project management, conceptualization, script development and footage review. These aspects of video.Market7 web services have been used by dozens of organizations for hundreds of production projects. More information is available at

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1 Comment

video.Market7 software release from Apr 20 ‘09 – with export to Final Cut Pro, Adobe Premiere

April 19th, 2009 by Shannon Newton

Exciting stuff going on here at Market7 this week to coincide with our visit to NAB in Las Vegas. We have improved our player functionality and usefulness. The most exciting of which is our ability to export comments left in Market7 directly into either Final Cut Pro or Adobe Premiere via XML. Our fantastic group of customers love our annotative player for commenting and feedback but we have often heard the same feedback: “Once we collect all of the feedback, how do we integrate that with the post-production workflow?” Now you can go straight from client feedback to the editor’s suite. By integrating the feedback directly, post-production is faster, more efficient and less error-prone.

And if that wasn’t enough, we have also added a freehand drawing tool as a companion to our highlight box. Now you can draw any shape or illustration to help make your point within a comment. We hope you enjoy the new features and keep the requests coming!

On top of the new features we have also addressed some site speed and usage scalability issues due to our growing customer base and encoding reliability and speed as well. We hope you notice overall performance improvemente throughout the service. We are continuing emphasis along these lines with goals to continue getting faster and more reliable.

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1 Comment