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Comments In Market7 Annotative Player To Subtitles In Avid Media Composer

June 2nd, 2011 by Seth Kenvin

Market7 Release From May 13 ’11

One of our most popular features is the ability to export comments left by reviewers in the Market7 Annotative Player and bring them into the video edit environment. It’s a great fit for us thematically: the Annotative Player liberates reviewers from having to watch a video in one application and then switch to something else like email or even a paper notebad to compile thoughts about that video — play and commenting are integrated by us; and importing comments is similarly freeing for an editor who does not have to switch between our software and an NLE application like Avid Media Composer — can consume feedback from reviewers in same environment as enacting that feedback. We’ve recently figured out a way to make that even more elegant in Avid Media Composer with use of on-screen subtitles (instead of having to double-click comment markers), demoed here (and we also have a similar capability in Apple Final Cut Pro).

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