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Reflections On Market7 In 2011

December 31st, 2011 by Seth Kenvin

A “suite” year

Took a moment before the family awoke the other day to record some thoughts on what this year’s been like for our company. It’s been especially exciting to engage with customers who along with their work on our established annotative player, use Market7 software-as-service just as much (or even more) for tracking tasks, or developing a scripts, or handling production requests from clients, with accruing benefits when multiple modules are used together.

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You Have Great Content – Get It On Video!

September 30th, 2011 by Brian Baumley

Using Video To Bring Existing Content To Life For Marketing

Marketing teams in companies of all sizes are faced with the constant challenge of keeping website content fresh, finding new ways to connect with and engage visitors, and creating recurring site visits.

There are some tried and true techniques, many of which focus on keeping content fresh. This often means creating newsletters from scratch, running a blogging program, writing white papers – you name it. But sometimes, getting this new content created can be a tall order. Usually, a team has to decide what the content will be, who will create it, what the messaging will be, deadlines, and on and on. This is a necessary evil in most cases, but it doesn’t have to be the only way content gets cooked up by your company.

Your company could well be sitting on content you don’t know exists. And video can help bring it to life.

Speaking Engagements

Companies of all sizes often participate as speakers at various industry events. A lot of time and energy is poured into creation of presentation content, rehearsing and travel. Only to have content reach the end of its life as soon as the event ends. To let the content live on and reach many more people, hire a local videographer to come record your presentation. Be sure to get the event organizer’s permission. Most will be fine with this or have their own videographer from which you can buy a copy of your session. Finding a local videographer is as easy as doing a Google Maps search. You’ll have many choices in most major cities. And you’ll probably only end up sending hundreds.

Customer Presentations

If you have a standard customer presentation that could translate well to your larger customer base, take the time to get it on video. Sure WebExes and in-person presentations are sometimes preferred, but consider whether the content you’re sharing could just as easily translate to a video session that can be shared with your customer. Keeping in mind how many times one company might give the same presentation over and over, what’s one more time to get it on video when you can completely control the message? Also great for certain startup fundraising activities.

Give More Context to Website Content

A white paper or brochure will serve its purpose, but consider the additional context you can provide by having a company exec introduce it with video. The video could also help to market the written content via YouTube, Twitter, in a company newsletter, etc.

Reach Remote Workers with Company News

This doesn’t really fit in the “reach your customer” category, but still makes good use of video for communication. Many companies, of all sizes, hold “all-hands” meetings to talk about major company initiatives, progress, challenges, etc. These companies also usually have scattered workforces who either don’t attend the meetings or are forced to listen in via teleconference, which is a less than ideal experience. Capture these meetings on video and stream it online in real-time or post the raw footage immediately following the meeting so remote workers can stay in the loop.

Customer Events/Parties

Many companies hold customer events or parties for customers. Want to help grow attendance? Capture some fun moments on video and create a montage that can be shared. Even if you’re not throwing Sean Parker-style parties, yours are probably still appealing to your base and showing them what they’re missing might help ensure they make it next time they get an invite.

Tradeshow Demos

It’s always helpful to be able to read about a product on a website. But seeing it in action adds a whole new level of understanding and engagement. When your videographer is done recording your company exec speaking at an event, have them head over to your booth to capture some live product demos that can be put up on the Web.

As always, not all of these ideas are for every company. But when you’re thinking about new ways to engage with customers or create fresh content, keep in mind that you may already have what you need waiting to be caught on video!

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More Ways To Share, Even Nicer Player

August 5th, 2011 by Seth Kenvin

Market7 Release From July 26 ’11

Most recent release responds to a lot of suggestions from field to make our service work better:

  • highlight where to click for commenting on a video so that first time users don’t watch video in our player and write feedback by email without realizing they can easily leave contextual comments right within the video
  • simplify presentation of player by reducing the controls that show, specifically having per-comment tools only reveal when moused over particular comment
  • allow a specific comment to be shared proactively calling attention of someone who has to take action on it
  • when sharing Annotative Player page, avail sharing video at current playhead location within video — when combined with including a message in sharing action, this can effect private commenting for eyes of some but not all project team members
  • when sharing any video.Market7 page, be able to add new people to project and then the first time they log onto the project they’ll go directly to the shared page (instead of the project’s home page)

Here’s a demo:

Suggestions from our users are the best way to improve our service, and this release reflects their value, which we greatly appreciate!

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DV Magazine Talks Market7 Impact With Customers

December 1st, 2010 by Brian Baumley

Our Users Sound Off On Better Video Production Management

We’ve linked to a number of video.Market7.com reviews by writers who’ve taken our video production management SaaS for a spin and liked what they saw. In this month’s issue of DV MagazineIain Stasukevich talks with a few of our customers about the positive impact we’ve had on their organizations – which range from the enterprise to production houses. Whether it’s helping customers better manage projects across continents, cutting down on the time needed to take a production from start to finish or enhancing overall service and communication, Market7 is helping make a big difference in the office and out in the field everyday.

We thank our customers SolarCity, ElectrifyMedia and Pixel Corps for the kind remarks in this piece. And encourage you to check it out to learn more about how we may be able to help improve your video production efforts.


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On-line Video Is Next In Continuous Progress Of Promotion

October 19th, 2010 by Seth Kenvin

Extending tradition of corporate & organizational outreach

One of my frequent refrains about our business is that organizations now need to consider how to represent themselves with video similarly to how they had to consider their web presences 10-15 years ago. Last week I visited a client that’s a major consumer product provider, that’s been around for nearly a century. The reception area doubles as a company historical museum — while checking it out I was struck that online video, and before that the web, are just next iterations in a constant progression of companies taking advantage of technology to enhance and spread interaction and presence with their customers.

Through the years, and into the future, important initiatives include:

  • Choosing memorable & associative name for company, product, service
    (this one goes back before the 20th century)
  • Establishing notable brand design
    (this was primarily typography until mass printing with designs became economical)
  • Newspaper advertising
  • Brochures & printed collateral
  • Media relations and general PR
  • Radio advertising
  • In-store displays
  • Television advertising
  • Promotional email
  • Banner and other web advertising
  • Social media marketing

Interesting that as more techniques for promoting and communicating come on, the prior ones tend to maintain relevance and often thrive.

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Customer Driven Development

January 22nd, 2010 by Seth Kenvin

Frequent user interaction aligns our efforts

A month or so ago Andrew Angus of our customer Switch Marketing pointed out that often his firm starts multiple simultaneous projects with a single set of clients. The way our software was working, the participating clients would have to accept individual invitations to each project. He pointed out that this can be a nuisance to his clients, and that sometimes people don’t at first go through accepting each invitation resulting in their not gaining access to every project. So, his recommendation was to change our software such that when two people have been in a project together before, when one of them invites the other to a new project, the addition should be automatic with no need to accept an invitation. We agreed, and built it, and are grateful to Andrew.

Automatic addition of prior team-mates to project means no invitation acceptances which is of course mostly a benefit for video.Market7 users, but Michael Haley of our customer Bars + Tone pointed out to us that after we made that change this also can mean no notification of some new team members’ arrival in projects’ activity feeds. He finds it useful to know when first log-ins happen, which makes sense to us too. So, using our agile development practices, we wrote a story in Pivotal Tracker that when an experienced video.Market7 user first into a project a new project of theirs, that occurance should go to the project’s activity feed.

Next week all of our customers will benefit from both Andew’s and Michael’s good ideas after we release new code that includes the latest customer-driven development ideas which our engineers just completed programming.

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GetSatisfaction Now Integrated Within video.Market7

December 7th, 2009 by Shannon Newton

Feedback tab doubles as voice in product development

We have always used GetSatisfaction as a lifeline for our customers in need of support, and a channel for exchanges about ideas and questions. We use customer recommendations to decide what features and improvements to focus on. The large majority of what we’ve built directly responds to requests users share with us, and already our service integrates dozens of features initiated and enhanced through the feedback provided by GetSatisfaction in particular.

To make that easier, we have embeded the GetSatisfaction tab into our site. Better yet, we now share a single sign-on so customers who want to leave feedback don’t have to log on to their service separately or even have a GetSatisfaction account. You can now do everything right within the security of your Market7 project.

So try it out and let us know what you think (both good and bad) it’s the way we will get better.


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Meaning Of T-Shaped People To Employing Companies & Resulting Products

November 26th, 2009 by Seth Kenvin

T-Shaped People, Rectangular Companies, Cubed Benefits To Our Customers

T is for “turkey”, “Thanksgiving” and, and to some, a special kind of “person”. The case for hiring & working with “T-shaped” people is one I’ve encountered a lot lately. I think it’s a good description of the sort of person with whom I most value working and engaging. If you want to know what it means, and why I think it’s so great, including for our customers, watch the video that follows this paragraph. You can even play a little game: see if you catch my mistake, revealed below the video. Also stay tuned for Shannon’s cameo at the end. In spirit of holiday, I’m thankful for him always being on-the-spot with video equipment for recording my takes. Happy Thanksgiving everyone!

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Seth’s mistake revealed below

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a little lower

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As integration among our modules rises, I don’t anticipate too many users will “write a script about the task” as I mistakenly said on-camera.  I meant more that benefits accrue when our software can allow contextual assignment of a task-about-a-script from within that script’s page instead of having to navigate away from it to a Tasks module page.

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Economic Rebound Signs At Streaming Media West

November 19th, 2009 by Seth Kenvin

Answer To “How’s The Show For You?” Question That I Was Asked 10 Times Yesterday

Above is the question I’ve heard the most times during the past few days in particular. But if I real-time search my memory for the most frequently fielded query during a longer period of the past several weeks, I think it’s from other people who are trying to make various other business endeavors succeed, and they’ve been asking, with hope, something like whether I “feel things picking up in the market?”

Many of those who’ve asked about experiences in the economy have indicated that they themselves are rebounding and looking forward to more developments. Market7 is doing fine, adding impressive new customers at a good pace and steadily building revenues. But nothing’s been too steep, and the growth has felt more organic than environmental.

But maybe my perception’s changed to greater economic robustness during the past few days at the Streaming Media West event in San Jose.

I started to work on what’s now Market7 during 2006, so this year’s is my fourth consecutive Streaming Media West in this capacity. I believe that the number of exhibitors has more than doubled during that span. And this year a new development was having to navigate around people having conversations in the aisles. Not even exhibiting, and there more for partnering with vendors than for selling to prospects, Market7 scored two new customers.

So my answers to question are: the show was a good one for me; and I think I am now starting to feel things pick up in the market.

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video.Market7 Release from Oct 14 ‘09

October 17th, 2009 by Seth Kenvin

Customers Pick The Turns On Market7 Roadmap

While initially building video.Market7 we presumed that a typical production would involve sharing of a few cuts of footage towards the final product plus occasional collection of some integrated assets like graphics that appear within video. So we built our Files module to be a single, simple repository for everything assembled within a project, thinking that just sorting the list according to certain criteria would be sufficient to organize and find. In fact our customers are using projects in our service to collect much more content including storyboard elements, headshots of actors & scouting shots of locations, b-roll & other footage to be integrated into production, and various planning & organizational documents. Several have asked for better capabilities to work with larger amounts of documents and media typically assembled in a project so we are in the midst of enhancing our files capabilities, the latest aspect of which is folder-based organization:

Another point that’s come up more than once from our users is that awaiting review, feedback and approval about content is a frequent source of anxiety. So we’ve included viewing of video, files and published scripts as activity feed generating items, whether or not the viewer makes comments. And instead of having to constantly log into a project to check its activity feed, we now allow users to subscribe to projects’ feeds by email, including control over which modules they want to follow and how frequently emails should go out:

There are a couple other new features in this release, also responsive to customer requests. Uploading content now includes availability of an “alternative uploader”, based on HTML instead of Flash, that may prove more robust for large files (like 1-2 GB). We are working towards bringing such robustness to our Flash uploader too but there are a few current challenges for that in  industry practice,  acknowledged and under consideration by the relevant technical community. Also, video.Makret7 project-owners now have the ability to edit other team members’ comments in our Annotative Player which could be used to clean up clutter of comments after decisions have been made or to resynchronize comments if a file’s been replaced with a newer version that has timeline alterations.

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