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How To Write A Screenplay AND Develop Software

June 26th, 2011 by Seth Kenvin

Character Empathy Is Key

Flying Virgin America, laptop on tray-table, DishTV showing above that on the screen built into seatback, watching makingof, and struck by what’s at ~7 minutes into this video, thoughts from screenwriter Craig Mazin about how he practices his craft.

For me, the best way to write for characters is to be a little crazy yourself, the way actors are a little crazy, because actors have to sort of subsume their own sense of identity into somebody else’s, an imaginary person’s. When you’re a writer, you don’t have to do that quite so publicly, but you do have to sort get a little schizoid about the work, because when you’re writing characters, you have to think like they think. The only way you can think like they think is if you understand who they are fully, and the only way you can understand who they are fully is to really, really create another person.

This is just an extension of what we did as kids and made up imaginary friends or took little action figures and created desires and motivations for them and conflicts. Then you just be real about them as best you can, if you’re writing that sort of movie. Try and be true to the person that you’ve created, and they theoretically will turn out interesting if you’re true and real to them, but you have to do the work. You have to do the work, and you have to understand people, be a little bit of a psychologist

Such empathy in core to software product management as well, in our case concern with the perspectives, motivations, capabilites etc. of  various user personas in parallel Craig Mazin’s thoughts about characters being written. Providing software for media production, we love these sorts of opportunities to relate our respective crafts.

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Get Everyone In Video Production On Same Page

February 22nd, 2011 by Seth Kenvin

Start your project right; right?

Before Market7 started, I was a frustrated in the customer role of getting video produced. These projects tend to involve people not used to working together, each bringing different areas of insight and ignorance, and needing to bridge the gaps and get productive quickly. The problems are of course most stark when the project starts. We are working with some customers on great ways to launch projects with key information conveyed and materials organized, without confusion, from the start.

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Beautiful Software For Beautiful Production

September 19th, 2010 by Seth Kenvin

Aesthetic Merit Up On Our List With Scalability, Reliability, Performance And So On

A new customer signed up last week. I checked out the guy’s site and was struck by what gorgeous content he’s produced. But that’s of course true of many of our users. I am often consumed by the software nitty-gritty of our software for media production, and sometimes overlook the media that gets produced. It’s a privilege to have a role that facilitates such great work.

It’s also a challenge to build tools for craft. Given our customers’ strong stylistic sensibilities, it’s important that our software aesthetically appeal to them. More so, as they often point out to us, our customers use our software for work with their clients, so it’s important that through us they are effective artistic authorities. There is always much to consider about the next feature, faster service, enhancing reliability, but earning the honor of facilitating beauty merits consistent top priority by us.

Sean Dick’s expressed some interesting, related thoughts in this blog. I’ll try to get our new client’s permission to include some links to his work, and try to update this post accordingly.

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