Market7 CEO Seth Kenvin recently took to Skype to talk about streamlining video production in the enterprise with biz video analyst Steve VonderHaar. The interview (embedded below) covers how video produced in the enterprise comes together during the production phase, how Market7 streamlines collaboration and project management, and how video production is changing in the enterprise. Check it out for some great insight on what Market7 is doing to help businesses address the fast-paced evolution of corporate video.
We love talking about what Market7 can do for any enterprise executing on a video strategy. But it’s even better to hear firsthand from our customers how we help streamline complicated video workflows. In the current issue of EContent Magazine, writer Marji McClure, takes a look at the components of a successful online video strategy.
Market7′s Seth Kenvin is quoted regarding how video is evolving as a communication tool of choice in the enterprise. And Market7′s customer, the Telecommunications Industry Association (TIA), is profiled for its use of video in providing content about industry news and events to its members. The profile includes details about how Market7 helps the organization’s relatively small staff produce large quantities of programming, which has included 60 programs in the first half of 2011 alone.
We’ve linked to many customer profiles on this site. Each demonstrates unique uses of Market7 toward one common goal – doing video better. We hope you’ll click over to EContent to read the article. Or if you subscribe to the print edition, check it out there, complete with pretty pictures, which include the TIA’s content in the Market7 Annotative Player. Maybe it’ll even help you start to crystallize your own corporate video strategy.
Ask any enterprise marketer how they’d approach a video production project and you’re likely to get very different responses.
While there is no one best path to successful video production, there are some important pre-production practices that anyone should consider before they touch a camera. And Market7 CEO Seth Kenvin has laid them all out over at Larry Kless‘ OnlineVideoPublishing.com. You can check out the article right here. Give it a read to see how you may be able to improve your production planning to maximize quality and impact for your next project.
Back in October 2010, Robert Scoble of Building43 sat down with Market7 for an in-depth interview about video.Market7.com and what it takes to make video production efficient. Recently, Rackspace’s Building43 approached one of Market7′s first customers, SolarCity, and asked them to pen a blog post about their experience with us.
That post, by SolarCity’s Bradley Robinson ran today and you can check it out here. The focus of Bradley’s post is how Market7 has helped streamline video production at the company. Key takeaways include:
Market7 has made the video editing process easier than ever before for SolarCity
The traditional video production process was cumbersome and error-prone, but Market7 helps to overcome challenges
The first time SolarCity used the software and invited members to a project, they had a a 100% success rate of users accessing video and figuring out on their own how to add comments to the stream. Even “non-technical” SolarCity team members had a positive experience with Market7 and were able to quickly understand and use the software.
After implementing this solution, SolarCity will never go back to paper edits.
Access the post by hitting the logo below. And, by the way, interested in solar and its many green and financial benefits for your home or business? Check out www.solarcity.com! These guys are heating up (sorry…) across the country!
Early last year, Tim Siglin at StreamingMedia published a very detailed (and favorable) review of Market7. In the current issue, Tim takes a recent look at Online Video Collaboration tools in an article that highlights Market7 and enhancements made to the service since the 2010 review.
Check out the full article by hitting the logo below!
We’ve been writing a lot here about how the increased need for professionally-produced video is driving organizations of all types and sizes to look for better ways to create video. Over at Wareprise, which specializes in reviews of software being used in the enterprise, Weng Yee has just posted his thoughts on just how challenging it is to produce video and how using Market7 can help overcome many of those challenges.
Weng quickly saw the difference between a solution purpose built for video production and the good, but very general, project management software that is also available to organizations that want to get a better handle on collaboration. He walks through many of the tools and discusses applicability to real world settings. The result is a great review that discusses Market7′s value for the enterprise.
The crew over at the Digital Production Buzz has become fond of Market7 over the years (the feeling is mutual). While many were making party dip, procuring spirits or mentally preparing to watch Snooki drop in the New Year’s ball, Market7 CEO Seth Kenvin called into the Buzz to talk about the latest video.Market7.com product update. Host Larry Jordan got to the heart of the trends driving the upgrade, what it meant for customers and why it was a very natural, logical evolution for a product that exists to make video production management simple and seamless.
Check out the full show over at the DPB website (there’s a link in the player that takes you right to Seth’s interview) or click the link below for the Market7 excerpt.
We’ve linked to a number of video.Market7.com reviews by writers who’ve taken our video production management SaaS for a spin and liked what they saw. In this month’s issue of DV Magazine, Iain Stasukevich talks with a few of our customers about the positive impact we’ve had on their organizations – which range from the enterprise to production houses. Whether it’s helping customers better manage projects across continents, cutting down on the time needed to take a production from start to finish or enhancing overall service and communication, Market7 is helping make a big difference in the office and out in the field everyday.
We thank our customers SolarCity, ElectrifyMedia and Pixel Corps for the kind remarks in this piece. And encourage you to check it out to learn more about how we may be able to help improve your video production efforts.
Over the years, we’ve been pleasantly surprised by the broad range of environments in which video.Market7.com makes a perfect fit. Among them are Fortune 500 enterprises, ad agencies, major league franchises, broadcast studios and the list goes on. In the November issue of School Video News, John Churchman talks with Market7 about the ways we can help teams of students collaborate on video production in the classroom. Check out the story here!
There are few general tech writers with as much video knowledge as blogger/trend-spotter/startup-lover Robert Scoble. So we were thrilled when he decided to come pay us a visit to conduct what turned out to be a terrific video interview about Market7.
Robert sat down with CEO, Seth Kenvin and Creative Advisor Shannon Newton at the Pixel Corps studios to talk video and how we help make it better. A ton of ground was covered: common video production pain points, how/why video producers and their clients approach projects differently and how to overcome associated challenges, resource management, Market7 functionality and much more.
Robert’s producer Rocky Barbanica whipped up two great interview videos that we think you’ll really like. A quick two-minute teaser can be viewed here, or you can watch the full-length piece here (or embedded below). We recommend watching several times. Like a great movie, they get even better with repeat viewings! Finally, you can check out Robert’s post about Market7 over at the Building43 site.
We’re extremely proud to have developed an online media production management tool that helps customers of all sizes and from all market sectors produce great video. And that Robert thought enough of it to spend time learning more and sharing with his readers.
