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Meaning Of T-Shaped People To Employing Companies & Resulting Products

November 26th, 2009 by Seth Kenvin

T-Shaped People, Rectangular Companies, Cubed Benefits To Our Customers

T is for “turkey”, “Thanksgiving” and, and to some, a special kind of “person”. The case for hiring & working with “T-shaped” people is one I’ve encountered a lot lately. I think it’s a good description of the sort of person with whom I most value working and engaging. If you want to know what it means, and why I think it’s so great, including for our customers, watch the video that follows this paragraph. You can even play a little game: see if you catch my mistake, revealed below the video. Also stay tuned for Shannon’s cameo at the end. In spirit of holiday, I’m thankful for him always being on-the-spot with video equipment for recording my takes. Happy Thanksgiving everyone!


Seth’s mistake revealed below



a little lower



As integration among our modules rises, I don’t anticipate too many users will “write a script about the task” as I mistakenly said on-camera.  I meant more that benefits accrue when our software can allow contextual assignment of a task-about-a-script from within that script’s page instead of having to navigate away from it to a Tasks module page.

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Dogfood is Good (if You Make it Right)

June 19th, 2008 by Shannon Newton

Our creative genius minds {/evil_cackle} played a two-fer hand this week by producing a video for our TechCrunch 50 application. The video allowed us to chow down on some good ol’ Market7 kibble which is the only way to truly see if we are doing it right. User surveys and focus groups can never replace some first-hand experience.

The parameters were:

  1. Create a 30-60 second video that summarizes what we do
  2. Use every member of the team
  3. Do everything in-house
  4. Try not to embarrass ourselves (this one was the most challenging)

By doing this, we all gain the experience while the TechCrunch Gods get to glimpse behind the curtain to see the people responsible for creating our software. We had about 48 hours to put it all together using only our onsite resources. How did we do? Take a sniff…

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We Hired The Grinch

June 12th, 2008 by Seth Kenvin

jeremy-gailor-in-santa-disguise.jpgHere is a photo of our newest employee Jeremy Gailor in a Santa Claus suit. And below are a few mellow minutes with Jeremy on his engineering kinship with Mike Dungan, his video codec wizardry, and his survivalist confrontation of federal authorities. You should also know that he’s Rambo too. He’s integrating into the team really well although some of us are still getting used to the constant drone of helicopters looking for him or the dog with sticks tied to its head that follows him around.

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Market7′s got Talent!

June 12th, 2008 by Shannon Newton

We’ve got talent, yes we do, we’ve got talent how ’bout you?

This is for all of you negativisimos out there who might say we are just a bunch of talentless buffoons. I stand up proudly for Market7 and our endless pool of talented creatives. With talent like this, we could easily fall back on an exciting career in entertainment.

Take ‘er away Seth!…

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World’s Greatest Alpha User

May 27th, 2008 by Shannon Newton

What can we say about Brent Bye of Boxwrench media and Ocean Studios …He uses and abuses our product, he brings us users, he offers to talk to investors and customers about his experiences… Almost too good to be true.

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Virgin America, Brothers-in-Arms

May 15th, 2008 by Shannon Newton

I flew on Virgin America Airlines for the first time and realized that our very own Seth Kenvin may not be to dissimilar from Richard Branson.

They do all of the basics right but they don’t try to force every feature on you at once. Instead, they tell you the important stuff but allow you to discover many of the goodies by yourself. On several occasions, I thought “oh, they do that too? How cool is that?”.

This is very much the approach we take with Market7. A small, unintimidating pond that any user can immediately dive into for video project management. Underneath the surface, however, the pond is infinitely deep to offer producers the depth and breadth of functions they demand.

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Good ol’ Mug o’ Joe @ Bechelli’s

May 8th, 2008 by Shannon Newton

Where does the super-duper brain trust of Market7 meet to plan their ultra-secret, world-domination strategy? At Bechelli’s in the Marina, San Francisco of course!

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Company Advances With Mike Dungan Joining

April 24th, 2008 by Seth Kenvin

We are thrilled by the addition of Mike who is a great guy with great talent.

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Value’s Being Added

April 2nd, 2008 by Seth Kenvin

Market7 started last summer with a target range for our seed financing of $650,000 to $1.3 million to be raised from individual investors. We had an initial closing within a couple of weeks of founding, and our last closing of this financing just occurred this week, with the total amount raised exceeding our planned range, at $1.4 million. It’s great to outperform financial goals, but so far I have been most impressed by the relationships we’ve formed and strengthened with our investors.

I would be proud to disclose who is backing us, but it’s not something I’ve taken the time to clear with anyone. For an indication of the kind of group we’ve assembled, I presume confidentiality is maintained if I reveal who are some of their former employers. Importantly, credentials span technology (what our stuff is made of), media production (the practice to which our stuff applies), corporate marketing (a likely hotspot for early adoption of our stuff), and finance (the world from which we’ve got to amass resources until the revenues from selling our technology to boost media production by corporate marketers exceeds our costs (that will be good stuff)).

Market7 investors include executive alumni of:

  • Technology: Adobe; Apple; Cisco; eBay; Microsoft; Motorola; Oracle;; TI
  • Media Production: AOL Time Warner; EuroRSCG; Foote, Cone & Belding; Leo Burnett; NBC; Sony BMG
  • Corporate Marketing & Management: Burton Snowboards; Cargill; Chicago White Sox; E&J Gallo; Kinko’s; MCI; Pepsico; Pfizer; Procter & Gamble; Revlon; Sprint; USAir
  • Finance & Such: Battery Ventures; Boston Consulting Group; Capital Group; Citicorp; CS First Boston; McKinsey; Merrill Lynch; Skadden Arps; Summit Partners

I used to tend towards cynicism about investors who claim to add value on top of their money, but this crew is changing my opinions. Just about every day I connect with at least one of our investors about candidates they interview on our behalf, business leads they introduce to us, strategic possibilities they help us analyze, and of course planning for our next round.

The early fundraising success of Market7 has been vital to getting the company established. The value that our brilliant, accomplished and dedicated group of investors is adding, on top of their money, furthers progress from our establishment towards potentially great accomplishments ahead of us. My colleagues and I recognize that we are very fortunate, and we are very grateful.

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Seth’s Date to the Prom…

April 1st, 2008 by Shannon Newton

Eating your own dog food is sometimes a humbling one. (Here is your opportunity to see me in a dress). We started our first Full Market7 production by writing a ridiculous script revolving around items we happened to have in the office. Seth and I collaborated without communicating directly (which, frankly, is fine by me), relying only on our Market7 tools to collaborate on the script.

Script Editor

Production wrapped last week and the process of using the annotative player to review and comment on the video has begun. Here is some behind the scenes stuff to tide you over.

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