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On-line Video Is Next In Continuous Progress Of Promotion

October 19th, 2010 by Seth Kenvin

Extending tradition of corporate & organizational outreach

One of my frequent refrains about our business is that organizations now need to consider how to represent themselves with video similarly to how they had to consider their web presences 10-15 years ago. Last week I visited a client that’s a major consumer product provider, that’s been around for nearly a century. The reception area doubles as a company historical museum — while checking it out I was struck that online video, and before that the web, are just next iterations in a constant progression of companies taking advantage of technology to enhance and spread interaction and presence with their customers.

Through the years, and into the future, important initiatives include:

  • Choosing memorable & associative name for company, product, service
    (this one goes back before the 20th century)
  • Establishing notable brand design
    (this was primarily typography until mass printing with designs became economical)
  • Newspaper advertising
  • Brochures & printed collateral
  • Media relations and general PR
  • Radio advertising
  • In-store displays
  • Television advertising
  • Promotional email
  • Banner and other web advertising
  • Social media marketing

Interesting that as more techniques for promoting and communicating come on, the prior ones tend to maintain relevance and often thrive.

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Video Production and Burning Man

May 17th, 2010 by Shannon Newton

More in common than just faux-fur and dusty desert beats

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Meaning Of T-Shaped People To Employing Companies & Resulting Products

November 26th, 2009 by Seth Kenvin

T-Shaped People, Rectangular Companies, Cubed Benefits To Our Customers

T is for “turkey”, “Thanksgiving” and, and to some, a special kind of “person”. The case for hiring & working with “T-shaped” people is one I’ve encountered a lot lately. I think it’s a good description of the sort of person with whom I most value working and engaging. If you want to know what it means, and why I think it’s so great, including for our customers, watch the video that follows this paragraph. You can even play a little game: see if you catch my mistake, revealed below the video. Also stay tuned for Shannon’s cameo at the end. In spirit of holiday, I’m thankful for him always being on-the-spot with video equipment for recording my takes. Happy Thanksgiving everyone!

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Seth’s mistake revealed below

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a little lower

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As integration among our modules rises, I don’t anticipate too many users will “write a script about the task” as I mistakenly said on-camera.  I meant more that benefits accrue when our software can allow contextual assignment of a task-about-a-script from within that script’s page instead of having to navigate away from it to a Tasks module page.

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