A release or two ago we promoted the new Annotative Player, previously available only by entering a special web address. This player is a comprehensive upgrade of functionality with faster load, smoother operation, multi-device (including iPad & iPhone) access, higher resolution video, immediate content download, and enhanced user interface. A few new features have made it in as well. This demo clip highlights compound filtering to avail more sophisticated application of tags on comments driving precise edit instructions and more control over communications about content.
Inspiration for Market7 came from involvement I had in production of marketing videos for another technology company. Producers would complain to our company that we didn’t put in enough preparation for them to be adequately prepared for expensive shoots, we’d complain to them about the lack of clarity on how to provide feedback about video content spread across multiple files, and our engineers and marketers would argue about not-quite-right verbiage already committed in the footage. The situation screamed for a better way, so Market7 has emerged, and it also screams for parody treatment and today Scott Adams obliges.
Back in October, Tim Siglin of StreamingMedia and Braintrust Digital came out to our engineering offices in San Francisco to learn more about video.Market7 in preparation for an upcoming review. When he left to spend some time trying out the service on his own, he did more than just kick the tires – he took us apart and put us back together again! We should have expected no less after the meticulous in-person meeting.
We are pleased that this discriminating shopper seems to have overall liked what he saw. Like many video producers who try video.Market7, Tim seemed especially taken with the annotative player, which he notes, “might be the best thing to come along [last] year.”
A huge thanks to Tim and also to Eric Schumacher-Rasmussen over at StreamingMedia for taking the time to check us out. Check out the review online and in the Dec/Jan issue.
Of course, we do have several neat, new features implemented in this release (click any of the images to enlarge):
Shadow-text in draft mode of scripts to clarify where character-name & spoken dialog go:
Script Shadow Text
Ability to click into & manually overwrite comment placement time in annotative player for precise placement:
Comment Time Overwrite
Feedback tab prominently available on every page to interact with us on questions comments etc.:
That last one is part of a broader initiative of ours for better communication with our users about their use of video.Market7 integrated within the service itself, on which Shannon will expand in upcoming blog posts.