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BET Networks Using Market7 Platform To Collaborate On Production Of Multiple Shows

May 21st, 2012 by Brian Baumley

Global programming provider leverages video.Market7 web software for efficient production and clear communication about content.

BOSTON – CABLE SHOW, May 21, 2012 – Market7, Inc., a provider of web-based software for collaboration around creative content, today announces extensive engagement with BET Networks, the leading provider of content to black consumers globally. BET uses the video.Market7 platform to access and communicate about content at various stages of production for multiple scripted programs, pilots and original movies.

“Market7 brings new levels of productivity and flexibility to BET’s production efforts,” says Sheila Cole, senior director of post production for BET. “Employees and partners of BET from anywhere in the world can immediately access content at any stage, from daily shoots to finishing edits, and communicate clearly about production efforts on the video.Market7 platform.”

Content of any length and in any common digital format can be uploaded to video.Market7. The service’s Annotative Player module offers secure browser-based access on multiple devices, including all popular computers, tablets and smartphones. Video plays at high quality, accommodating users in limited bandwidth access situations, with integrated commenting that can reference specific portions of the video timeline and screen dimensions.

“BET is using the full capabilities of video.Market7 to clearly communicate about content, resulting in quick shaping of team consensus and streamlined productions,” says Market7 CEO Seth Kenvin. “Working closely with global programming leaders like BET underscores Market7’s advancement as a provider of robust platforms for media production in fast-paced, demanding and dispersed production environments.”

BET is using video.Market7 to produce scripted programs and original movies that include The Game, Gun Hill and Being Mary Jane.

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions:, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks – BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

About Market7, Inc.
Market7 addresses needs of studios, agencies, corporations and other organizations as they produce media for a wide range of purposes, including entertainment, marketing and training. The company’s flagship video.Market7 service supports all of the collaboration between video producers, their clients and any other parties involved in the process. This includes features for overall project management, conceptualization, pre-production like scripts and storyboards, and footage review during post. More information is available at

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Market7 Gets Some Big Apple Love

March 21st, 2012 by Brian Baumley

NYCPP Catches Up With Market7 About Recent New York Visit

Seth and Craig (Market7′s new media and entertainment VP) recently descended on New York City to talk video production management advances with customers. They took some time to connect with Dan Ochiva of NYC Production & Post News about their trip, which included a lot of discussion about fragmentation in collaboration.

Check out the article here to read about the benefits that Market7 can bring to studio productions and how it can help solve a big challenge that comes with doing video production in New York.

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TV Industry Veteran Craig Heiting Joins Market7 To Lead Media & Entertainment Business

February 23rd, 2012 by Brian Baumley

Vice president and general manager brings benefits of better collaboration on media production to studios, networks and independent producers

SAN FRANCISCO, FEBRUARY 23, 2012 – Market7, Inc., a provider of web-based software for collaboration around creative content, today announced the addition of Craig Heiting as vice president and general manager for media and entertainment. A television industry veteran with a broad range of experience across the media ecosystem, he is focused on expanding adoption of Market7 by studios, networks and independent producers. Heiting is based in Los Angeles.

“Market7’s impact on content quality and operational efficiency stands out among my experiences in how video is produced and delivered,” says Heiting. “As media consumption increases, studios, television networks and other key players in production need to deliver more and better content, and Market7’s solution addresses those needs by streamlining processes and clarifying communication.”

Before joining Market7, Heiting was vice president of sales and worldwide market development with digital video networking company BigBand Networks, where he worked with Market7 founder and CEO Seth Kenvin. Prior to this, he served as vice president of North American cable television sales and strategy with Ericsson and was president of Wave Broadband, a West Coast provider of video, internet and phone services. He also worked in talent and program development with Showtime and Time Warner Cable. Heiting holds a B.A. in Journalism and Film from Marquette University.

“I am thrilled to reunite with Craig, who brings great insights about and dedication to how the media and entertainment industries fulfill their most vital initiatives of efficiently producing great content,” says Kenvin. “Market7 makes media easy for anyone creating content and Craig is extending these benefits to our established and expanding base of media and entertainment customers who are at the forefront of sophisticated production.”

The flagship video.Market7 service streamlines and enhances production through better project organization and precise communications about content throughout the lifecycle from conceptualization through pre-production like script writing and onto review and approval of footage during post. The company’s customers overcome traditional challenges and miscommunication that can typically impede production.

For more information, please visit

About Market7, Inc.
Market7 addresses needs of studios, agencies, corporations and other organizations as they produce media for a wide range of purposes, including entertainment, marketing and training. The company’s flagship video.Market7 service supports all of the collaboration between video producers, their clients and any other parties involved in the process. This includes features for overall project management, conceptualization, pre-production like scripts and storyboards, and footage review during post. More information is available at

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Apple And Rich Media Production

January 31st, 2012 by Seth Kenvin

Some enticing tools for beautiful content, and some striking oversights

Apple’s launch of iBooks Author ups the ante for what’s achievable in content creation. It appears to be a fluid and elegant tool for bringing together text, animation, video, images, audio and interactivity. Certainly seems more fluid and elegant than my use of WordPress right now to craft this blog post. Providing environments for content creation, we at Market7 are pleased by enhancement of how people can extend rich, media-based experiences to other people. Yet, the iBooks Author launch also exposes several areas that could be improved:

  • There is the well covered limitation of distribution techniques via iTunes and to iPad devices for consumption. It is indeed ironic to leverage technological advances in order to elegantly bring multiple types of media together, and then unnecessarily restrict how the results can be consumed.
  • Collaboration is vital in bringing together substantial works, and especially in mixed media situations because of the varieties of skills and perceptions related to the different kinds of content, but currently collaborating on iBooks Author requires saving and sending files for teammates to work on in isolation.
  • While iBooks Author may be great for bringing media together, it’s more for high-level assembly of content built in other applications, and is not a comprehensive or consistent suite for the different types of content in isolation. Granted this is an unfair criticism of a new environment sure to take on more context and deeper functionality over time, but this tool coming from Apple does cast highlight on the fact that the same company has gutted its Final Cut franchise that had emerged as the leading environment for accessible work on video content, and that never seemed to benefit from the same stewardship prioritizing great usage experience that seems clear in the results of Apple’s newest applications.

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Reflections On Market7 In 2011

December 31st, 2011 by Seth Kenvin

A “suite” year

Took a moment before the family awoke the other day to record some thoughts on what this year’s been like for our company. It’s been especially exciting to engage with customers who along with their work on our established annotative player, use Market7 software-as-service just as much (or even more) for tracking tasks, or developing a scripts, or handling production requests from clients, with accruing benefits when multiple modules are used together.

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Get Everyone In Video Production On Same Page

February 22nd, 2011 by Seth Kenvin

Start your project right; right?

Before Market7 started, I was a frustrated in the customer role of getting video produced. These projects tend to involve people not used to working together, each bringing different areas of insight and ignorance, and needing to bridge the gaps and get productive quickly. The problems are of course most stark when the project starts. We are working with some customers on great ways to launch projects with key information conveyed and materials organized, without confusion, from the start.

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1 Comment

Collaborating on Augmented Realitiy

September 30th, 2010 by Shannon Newton

Market7 Field Trip To San Francisco School of Digital Filmmaking

We met Christopher Smith at a San Francisco event for people with media interests a few months ago. He is director of marketing of SFSDF, and a pioneering practitioner of augmented reality, and he blew our minds with what he shared about progress happening in that realm, and our mutual interests about facilitating better collaboration in work around this highly distinctive art form.

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1 Comment

Email Is Not A Collaboration Tool

July 26th, 2010 by Mark Lasser

Ending Project Management By Reply-All

In the beginning, we communicated with each other through grunts.  Life was OK.  Eventually we developed language and life was better.  Then the written word, the printing press, and the telephone evolved and life was better still.  In our lifetime, some smart people invented e-mail so we could respond when it was convenient and life was great… until someone developed a feature called Reply All.

My favorite Reply All story occurred when I was with Hewlett Packard.  Every once in awhile the HR department would send a note to the general list for the Colorado part of the company and some busy cubical dweller would hit reply all to tell the 10,000 people she had some problem and couldn’t be at the meeting on Thursday.  To which another dozen people hit reply all to tell her not to reply all. Which resulted in a few hundred more people replying to all that replying to all to not reply to all is idiotic and at some level post-modern.  Usually at this point HR sent another note out telling the employees that continuing to reply all would result in a write up since it was causing problems with the mail server.

Incredibly, Reply All has become the de facto system by which companies collaborate on projects.  Why would we use such a clunky, outmoded, gaff prone system for mission critical work and revenue generating project communications?  I’d have to say first it’s an easy way out.  Everyone already has Reply All on his or her computer.  But it’s even more the result of not being aware of better alternatives.

So here we are in 2010 an Market7 offers a better way to collaborate and communicate on projects.  By being web based anyone can be offered access to the projects without installing any software.  It’s easy to use, easy to set up and designed specifically for improved communications and efficiency.   If you’re already using it, you know life is now better.  If you’re thinking about it, sign-up free at and allow your life to get better too.

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Communication Production Breakdown

June 24th, 2010 by Mark Lasser

Someone and Somebody

When I used to produce and production manage video, I’d hire hundreds of crew members and contract with dozens of vendors.  Eventually I got to the point where I established relationships with certain crew and companies and they became my preferred production team.  After ten years producing, I had a great set of resources to call on for each project.  Unfortunately, there were two crew people who always came on board that I could never get rid of.  They had odd names.  One was called Somebody and the other was Someone.  I never did meet them in person, but they were always around.

Once I looked out onto the set at wrap and saw the security guys were no longer around.  I called over the 2nd Assistant Director who would normally know what was up.  She informed me that Somebody told them they could leave early.  I of course asked who, only to be told again, it was Somebody.

Another day the caterer was short ten meals for us.  I know how many I had authorized on the call sheet so it was a mystery as to why we were short.  Well, apparently Someone told the caterer the wrong head count.

These two trouble makers were responsible for many rumors also.  Someone once told the crew they would be having a short day.  Somebody, on another occasion told the crew we’d be working a 20 hour day.

It sure would have been nice to have web based collaboration tools like Market7 in those olden days of the 90’s.  If we had such tools, the crew, the security guys and the caterer could all see the website for the production and would know that Somebody and Someone were wrong about almost everything said.

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We Facilitate Distant Collaboration, Now We Try Distant Collaboration

May 4th, 2010 by Seth Kenvin

Establishing the San Francisco – Edmonton power corridor of software development

Market7 colleagues weary of me nagging with them with, “Can you please put something up on our company blog?” will from now on hear a different favorite phrase from me: “Why can’t you be more like David?” That’s in reference to our newest colleague, software engineer & blogger David Ackerman.

David starts with us as a contractor from Edmonton in what he himself phrases as a sort of “grand experiment” as to how well our software development can work across a 1,000 mile gap. A big part of our mutual determination to try it was spurred by David’s observation that the practice will help orient our own efforts to facilitate collaboration in video production, often across distances. Such deep thoughts, and overall documentation of the grand experiment, are being eloquently journaled by David on his blog

So, enough of me yapping. Here’s some of David’s own wisdom from his blog, all compiled over just the past 48 hours:
  • There’s always a struggle between being comfortable and being free.
  • It’s an amazing time to be a software developer . . . we are the architects of the future, not simply building tools, but rather writing the binary-based rules that will effect the way we socialize, collaborate, create, and consume for years to come.
  • information can travel around the world in seconds. Does a programmer really need to be local these days to be effective?
  • extra discipline involved in making a telecommute situation work . . . Will it work? Who knows? What I do know is that I’ve got a company that’s doing great stuff and that’s willing to meet me half way on this new grand experiment
  • application for a home business license (especially for what I’m doing – nothing that creates loud noises, strange smells, etc.) is relatively pain free
  • I don’t have a lot of experience in video production (besides low budget music videos with gaudy effects), I found that I could grasp the necessary collaboration aspects fairly easily. The Market7 product is meant to bridge that gap between business types who want hard data about what’s going on and more creative types who don’t necessarily fit into easy schedules
  • a lot of trust was put in me right away, and that helped a lot in terms of making me comfortable working from afar. In my mind, it re-affirmed that, “Okay, we really are doing this thing.”

We really are doing this thing. Welcome David, great writing! We’ll get you up here in video soon too.

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