February 5th, 2011 by Seth Kenvin
I have been able to participate in a few video trends gaining traction including the onset of HDTV, interactive television and video on-demand. All fun, but gratification was in every case delayed during years of anticipation. The “year of iTV” was proclaimed as imminent for over a decade, perhaps a couple decades, and perhaps that one in particular is still pending.
The last few years of establishing Market7 have provided deja-vu. There is a clear case for better collaboration around the distinctive needs of producing video, as more gets produced by all sorts of entities from established enterprises to new-media start-ups.
Pitching these harried entities about getting projects done with finer control and clearer communications has frequently gotten a response of: “that sounds great, but we’re too busy to consider that right now.” There has been a distinctive shift in those responses during the last few months to: “we’re so busy that we have to consider that right now.”