Apple’s launch of iBooks Author ups the ante for what’s achievable in content creation. It appears to be a fluid and elegant tool for bringing together text, animation, video, images, audio and interactivity. Certainly seems more fluid and elegant than my use of WordPress right now to craft this blog post. Providing environments for content creation, we at Market7 are pleased by enhancement of how people can extend rich, media-based experiences to other people. Yet, the iBooks Author launch also exposes several areas that could be improved:
There is the well covered limitation of distribution techniques via iTunes and to iPad devices for consumption. It is indeed ironic to leverage technological advances in order to elegantly bring multiple types of media together, and then unnecessarily restrict how the results can be consumed.
Collaboration is vital in bringing together substantial works, and especially in mixed media situations because of the varieties of skills and perceptions related to the different kinds of content, but currently collaborating on iBooks Author requires saving and sending files for teammates to work on in isolation.
While iBooks Author may be great for bringing media together, it’s more for high-level assembly of content built in other applications, and is not a comprehensive or consistent suite for the different types of content in isolation. Granted this is an unfair criticism of a new environment sure to take on more context and deeper functionality over time, but this tool coming from Apple does cast highlight on the fact that the same company has gutted its Final Cut franchise that had emerged as the leading environment for accessible work on video content, and that never seemed to benefit from the same stewardship prioritizing great usage experience that seems clear in the results of Apple’s newest applications.
The crew over at the Digital Production Buzz has become fond of Market7 over the years (the feeling is mutual). While many were making party dip, procuring spirits or mentally preparing to watch Snooki drop in the New Year’s ball, Market7 CEO Seth Kenvin called into the Buzz to talk about the latest video.Market7.com product update. Host Larry Jordan got to the heart of the trends driving the upgrade, what it meant for customers and why it was a very natural, logical evolution for a product that exists to make video production management simple and seamless.
Check out the full show over at the DPB website (there’s a link in the player that takes you right to Seth’s interview) or click the link below for the Market7 excerpt.
What’s the buzz? CEO Seth Kenvin recently took to the air waves (or is it broadband waves?) to talk to the crew at the Digital Production Buzz about the latest on Market7. Esteemed video pros Larry Jordan and Mike Horton got the scoop on how Market7 works, new features, customers and more for Market7′s fourth appearance on the show this year! Check out the whole show here or just Seth’s interview here.
ReelSEO also checked out Market7 in what is probably the most thorough review of our software to date! They like a lot of what we’re doing and point to some ways that we can improve the service even more. The good news is that many of the features or functionality that they’d like us to address are already on the road map, and the review also provides some interesting new ideas for us to consider. So, plenty more to come, as always.
Ann All over at IT Business Edge recently spoke with Seth to learn more about video collaboration in the enterprise. As video production becomes increasingly paramount for any business, there is a lot to consider. Seth’s interview makes for a great primer on what companies should be thinking about when it comes to utilizing video.
Thanks to @Cirina and the rest of the Digital Production Buzz team, Mark Robertson and Christophor Rick at ReelSEO, and Ann All over at IT Business Edge for taking the time to talk and learn more about Market7.
