What types of companies are using Market7 and why? TechStartups’ Boonsri Dickinson chatted with Market7 CEO Seth Kenvin about improving video production in the enterprise and beyond in a recent post that also highlights some of the company’s most impressive functionality. More than anything, Boonsri perfectly captures the very essence of Market7′s market ambitions: making video production super easy.
Check out TechStartups.com for the story and more news about startups and technology.
Lots of infrastructure work lately, pace of feature releasing will pick up towards full pace over summer. Most recent release includes:
improved script printing
enhanced robustness of dynamic stream delivery which provides video from current playhead location instead of only doing it from start to finish of video, so that if someone wants to skip ahead, no need to wait while download catches up (more on this functionality here) This is still not turned on across the application, but can be for certain accounts (previously it was just for certain projects) — please advise if you want dynamic stream delivery for all projects within an account, or for particular projects, by emailing to info@market7.com
in response to a customer’s request, there’s now 1-step ability to remove certain members across multiple projects (including option to notify people of their removal by email) within a Market7 account, which the account holder can access from the My_Account link towards the upper right
We’ve talked a lot here about how video in the enterprise is changing. We saw these changes coming pretty early and our video.Market7 aims to address many related trends that are becoming more mainstream today. Marji McClure over at Econtent Magazine just wrote a great piece about how desktop video applications are being leveraged in the enterprise to streamline handling of video and introduce much-needed process efficiencies that businesses rely on heavily today.
Part of the article takes a look at how our long time partner SolarCity is utilizing video.Market7 throughout the company for video that is more easily managed, better leveraged throughout the company and ultimately, more impactful. Our own Seth Kenvin also weighs in on exactly the embedded product functionality that customers are finding most useful.
The issue is in print only, but you can check out a PDF of the desktop video article here.
When the storm over Facebook was at its fiercest, fieriest inferno a few weeks ago, allegations were that the company created labyrinthine privacy settings in order to dupe users into maximizing openness of personal content. I sympathized with the company at the time, because availing extensive & intricate capabilities for users, and doing so with coherence are often at odds with each other. But under consistent pressure, maybe merited (although taking a position on that is not the point of this post — staying neutral on that!), Facebook iterated a time or two and came up with the approach shown below. Pretty good! Easy to find settings. Clear what’s being set. The available choices are consistent across selections. Language is concise and plain. For me this coupling of extensive customization with ease-of-use is yet another reminder that in software development, and for that matter in business, greatness gets pursued by reducing apparent dilemmas to becoming false choices.
Economy reviving? Market7 releases our first new employee interview in a long time. Mark brings an eclectic resume that ranges from B movie king Roger Corman to tech industry stalwart Hewlett-Packard, so he’s a natural fit for us. This is our first remote interview, and please excuse the “Call Recorder Demo” slapped on here since we are still just “trying out” / haven’t yet bought the 2-site recording software (but they at least get a link out of it). Economy may be reviving, but we remain a parsimonious start-up. One that’s now joined by Mark working hard to advance us, and if you reach out to sales@market7.com he’s glad to share how we can help you.
If you follow Market7 on Twitter (@marketseven), you’ve probably seen our steady stream of tweets about what it is EXACTLY that a producer does (courtesy of our own Shannon Newton). As video becomes more ubiquitous and companies of all sizes debate whether to hire a professional or produce video themselves, we thought it could be beneficial to offer some insight into the many, many things that a producer will do on your behalf once you decide to put them to work for you.
We’re currently about half way through our list of 100 “Things A Producer Does” on Twitter. Considering that thehalf-life of a tweet is only about four minutes, we wanted to make sure that this list would be immortalized somewhere on the world wide web for generations to come. Our friends over at ReelSEO.com have graciously agreed to publish this content and you can head over there now to see the first installment of “What Does A Producer Do?”in one nice, tidy list. Check back later this year for the rest of the list or follow@marketsevenon Twitter to be blessed with this content as we publish it in real-time.
It could be the end of the great TV vs PC truisms:
Television is consumed from ten feet away versus two feet typically for computers
We lean passively back in the glow of the boob-toob but lean attentively forward over our keyboards, mice & associated screens
The long tail of computer content has progressed from software applications through CD-ROM and onto web fulfilling every niche, whereas the boundaries of the TV environment remain relatively tight, dominated by the largest media entities
These truisms have largely held through prior challenges — interactive TV, broadcasting over Internet, 500 cable & satellite channel line-ups, VOD. We still tend to get the more popular and mainstream content across the room from a couch. And even with video increasingly mixed in along with web pages, computers still tend to support more targeted efforts. Lately these tendencies are further challenged as in Netflix streaming blockbusters (small “b”) to the 2-foot environment, and TV ad buying becoming accessible to more small businesses. Google TV is a big bet that these lines continue to blur and that the TV hosts content as varried as what’s consumed on computers and phones. This forces consideration by the enterprises, institutions and other organizations that are making more long-tail video of how that video is consumed, with likely trending towards the richer visual panoramas, fuller sounds and more sophisticated production techniques to which we’re accustomed when catching a flick or a series finale.
What better way to use post number 200 than to write up some recent coverage?
DiscoveringStartups.com reviews new companies every day and has just posted a write-up on Market7. They cover what we do, why we’re different, how we plan to make money and why we could be BIG. There’s also a little voting mechanism on the site that you can use to help propel us toward becoming their start-up of the month! So head over there now to get reading and voting.
And if you’re new to Market7, come back and kick the tires on our video.Market7 online video production management software to see for yourself why we could be BIG.
Market7 colleagues weary of me nagging with them with, “Can you please put something up on our company blog?” will from now on hear a different favorite phrase from me: “Why can’t you be more like David?” That’s in reference to our newest colleague, software engineer & blogger David Ackerman.
David starts with us as a contractor from Edmonton in what he himself phrases as a sort of “grand experiment” as to how well our software development can work across a 1,000 mile gap. A big part of our mutual determination to try it was spurred by David’s observation that the practice will help orient our own efforts to facilitate collaboration in video production, often across distances. Such deep thoughts, and overall documentation of the grand experiment, are being eloquently journaled by David on his blog http://www.dsackerman.com/.
So, enough of me yapping. Here’s some of David’s own wisdom from his blog, all compiled over just the past 48 hours:
There’s always a struggle between being comfortable and being free.
It’s an amazing time to be a software developer . . . we are the architects of the future, not simply building tools, but rather writing the binary-based rules that will effect the way we socialize, collaborate, create, and consume for years to come.
information can travel around the world in seconds. Does a programmer really need to be local these days to be effective?
extra discipline involved in making a telecommute situation work . . . Will it work? Who knows? What I do know is that I’ve got a company that’s doing great stuff and that’s willing to meet me half way on this new grand experiment
application for a home business license (especially for what I’m doing – nothing that creates loud noises, strange smells, etc.) is relatively pain free
I don’t have a lot of experience in video production (besides low budget music videos with gaudy effects), I found that I could grasp the necessary collaboration aspects fairly easily. The Market7 product is meant to bridge that gap between business types who want hard data about what’s going on and more creative types who don’t necessarily fit into easy schedules
a lot of trust was put in me right away, and that helped a lot in terms of making me comfortable working from afar. In my mind, it re-affirmed that, “Okay, we really are doing this thing.”
We really are doing this thing. Welcome David, great writing! We’ll get you up here in video soon too.
