Our Logo Is More Than Just Our Name
April 19th, 2010 by Seth Kenvin
Street intersection, founding fathers, diverse elements converge. and baseball.
As described in our annual (2 years running!) July 4 blog post, our company’s name has roots in Revolutionary times. The intersection of Market & 7th streets in Philadelphia is where Thomas Jefferson boarded and probably did most drafting of the Declaration of Independence, with collaborative input provided by the likes of Benjamin Franklin and John Adams. Notable teamwork towards a creative deliverable, much like we aim to facilitate in media production.
The literal origin of the name as an intersection is of course represented in the square where “M” and “7″ meet in our logo, and figuratively the golden tone selected indicates the brilliant collaboration that can happen at such a coming together. Moreover the logo highlights how such great results are especially achievable when the collaborators are themselves diverse parties, in seven different ways:
- A letter & a number
- One’s blue, one’s red
- One’s higher / other lower
- also, left / right
- One form is half of the other
- but stretched out with about twice as long a diagonal element
- and it’s rotated 90 degrees
Likewise, our biggest focus is leveraging diversity of parties involved to facilitate the best interaction. Business types with stylistic types, Mac and PC users working together, people whose work applications are based on Creative Suite collaborating with those principally familiar with MS Office.
Also, we like how the overlapping characters kind of looks like it belongs on a baseball cap.
Hey there,
I found your website very interesting and certainly revolutionary.
However, I clicked on the link to read about your logo and it’s put me off about the whole company. It sounds silly. Yes, the first paragraph is an interesting bit of information. Insightful, cool, etc etc. However, expounding on that and including the “list” of the 7 differences….. very, very lame. “one’s left, the other is right”?? Yes, something will always be to the left and something will always be on the right unless they’re on top of each other.
Also, the statement that it looks like it belongs on a baseball cap has no bearing whatsoever on the company (at least I hope not) and what it’s users are interested in. It’s one thing to say that you guys like baseball. But that sentence changes my perception of the people who run this company from insightful forward thinkers to a bunch of geeky dudes who are screaming “look what I can do”.
Please, someone rethink the content on this page. It’s just too full of silly and unnecessary information.
Thoughtfully,
Veronica
Sincere thanks for the comment. Great to receive & a privilege to engage with people about what we do.
Please note that your feedback pertains to one of the ~200 posts we’ve put on our blog the last couple of years. A group of us aspire to broadly share thoughts, sentiments etc. about what we’re up to, and to do so in a mix of voices, media & so on. Some of the posts are more trivial than others, some more self absorbed — this post admittedly fits both of those descriptions.
As active and varied bloggers we realize that every post won’t suit the full audience, and posts won’t be flawless. Your compliments of us and our site are appreciated, and I hope you find content better aligned with what you seek in other parts of our site and in other posts besides this one. Thanks.