Adobe, Omniture Combine Creativity And Marketing
September 18th, 2009 by Seth Kenvin
We Share Belief In Right Timing To Bring Together Previously Disparate Worlds
Big tech merger & acquisition news this week with announcement of Omniture, which provides web services used to maximize performance of online marketing and ecommerce, combining with creative and rich media software giant Adobe for $1.8 billion. This deal is largely about bringing full circle the development, delivery, analysis and optmization of use of media in business. This cycle proceeds from domain of creative professionals to that of the marketing professionals and others who commission and utilize creative content. Adobe CEO Shantanu Narayen highlighted just such a point in a conference call that included coverage of the deal:
“Adobe’s Creative Suite products and Flash platform help customers create and deliver engaging experiences. The addition of Omniture’s online marketing suite will help customers measure, analyze and optimize the impact and value of those experiences creating a continuous feedback loop.”
Market7 salutes and shares this belief in the time arriving to close the gaps that tend to separate the sources from the patrons of creativity. One of my common citations in describing Market7 is that we address fact that creatives are from Venus wheras those who commission and utilize their work are from Mars, and our role is to help these disparate groups comprehend each other, communicate and organize the work they must do together. Adobe and Omniture are principal players in many settings of video.Market7 use, and we look forward to witnessing the implications of these formidable players combining.
