Helping You Find Your Voice
June 20th, 2009 by Seth Kenvin
As this blog hopefully conveys, Market7 prioritizes input from users to determine our development efforts. That inspiration is right now driving a suite of features that diversify how users can communicate within video.Market7.
Our most universally popular module is the Annotative Player that allows teammates on a video production project to share feedback about footage, which guides the editing process. Until recently, the sole method of annotating in the player was the same I’m using now — text from fingers fluttering over keyboard. Video pros have requested various alternative ways to express themselves. One animation studio asked to annotate with drawings in the frame, over the video image, which we recently released.
Above is a screen-capture I just created, with an ugly red cloud in the upper-left, to illustrate our on-screen drawing functionality. It’s a terrible example because of my very crude artistic skills. But its being terrible underscores the point of this blog post. Drawing is not for me. Ever since working for a magazine I’ve been most comfortable writing. I like assembling words in front of me, considering how they flow, and refining in a few edit passes.
Understandably, people whose profession is video production tend to have more visual and dynamic preferences for means of communication than just text. The animation studio requested drawing, and others have asked to express themselves with richer media, and within a week we’ll have some more ways to share thoughts about video, and that will expand even further in another release soon to follow.
As this blog will make explicit in our next few New Release posts, Market7 is expanding the range of voices users of our software can exercise. And we appreciate their voicing desires to us, so we can best equip them.
