M7 at Producers Guild (PGA) Event
June 2nd, 2009 by Shannon Newton
I am off to LA this weekend to make friends with entertainment industry A-list producers at the Produced by event. It’s part personal (as a producer, I am always looking to learn from the best) and part professional (these are the types of production houses Market7 would love to have as clients). It got me thinking about what makes a good producer and what attracts a person to becoming a producer.
A Producer is the originator of creative content. It all starts and ends with him or her. They are typically self-starters who can recognize good ideas that have artistic or commercial merit. In our Market7 travels we have seen our share of great and not-so-great producers.
Here’s my short list of what separated great producers:
- Passionate about creating
- Sensitive about story and audience (thinks of every project in terms of the story it tells)
- Organized (or at least have the ability to be organized)
- Problem solver mindset
- Exceptional with people (knows how to pick ‘em, knows how to treat ‘em)
- Smart enough to put together a project, then guide it to and through the marketplace
Market7 will help you with #2, #3, #5, and #6. You have to bring your own passion, sensitivity and ability to solve problems yourself.
