Market7

If you pay attention to technology industry news, perhaps even if you don’t, you’ve most certainly noticed Google’s launch this week of its Chrome browser. Major themes include providing a more efficient, stable and secure platform for accessing application functionality via Internet. These are themes Market7 endorses too as a provider of Web-based applications.

Less covered, but even more squarely within our domain, was Google’s simultaneous announcement of a video sharing application within the enterprise. Video, enterprise — that’s our market! This is cool, as for one thing our year old company frequently receives questions about the magnitude of potential  success in our newly emerging space. We believe that the timing to focus on enterprise video is ripe because of a confluence of trends such as more accessible production resources, faster bandwidth, and rising user familiarity with accessing video in multiple modes on multiple devices. So there’s another conviction we share with Google which finds its enterprise video opportunity sufficiently large to unveil in sync with its much-hyped browser launch.

The actual application Google is launching resembles an internally accessed version of YouTube. Videos can be uploaded for certain recipients or for all enterprise members, and those videos can receive comments, tags and ratings. This promises to enhance organizational effectiveness through broader, more intelligent access to the distinctively engaging, illuminating and persuasive medium of video. And Market7 elevates those organizations’ abilities to efficiently and effectively get video produced that can be circulated internally through environments like the one Google is launching, or circulated more broadly through other mechanisms.

Market7 welcomes Google’s public entry to the enterprise video  space and we are excited by the synergies of our activities and opportunities to collaborate.