Market7

Market7 is getting very close to selling our stuff. This may seem odd as our Web site is still light on details of exactly what we provide. There are reasons for that, and we’ll try to get a couple of things done and then start disclosing more publicly soon. If you’re interested to learn more in the mean time, please contact us!

Anyhow, the topic of this post, related to our starting sales soon, is to provide some flavor of what we’re encountering in the rising load of meetings with prospective customers we’re having.

We can convey that video.market7.com is generally an online solution for enhancing video production efforts, with benefits that include making them more efficient and improving the quality of end results. One of the premises of our company is that every professional organization, be it a corporation, government office, religious institution, and so on, and so forth — they all need to concern themselves with video production these days, just like every organization had to get serious about its Web presence during the mid-1990s. We find ourselves calling on a large variety of kinds of organizations, and in so doing are increaingly noting that several vertical industries that we address are each distinctive and substantial markets.

One fun recent meeting we had was with the video production crew of one of the Bay Area’s professional sports teams. They have to produce hundreds of videos a year for a variety of purposes including what’s shown during stoppage of action during live games and public service announcements featuring the team’s athletes for various good causes. We learned that the more than 100 major league sports teams and more than 100 division 1 universities, as well as hundreds each of less prominent professional sports teams and smaller colleges, generally share related needs, such as more effective means to coordinate many simultaneous projects and to identify opportunities for re-purposing footage.

Another notable recent encounter, slightly less fun than meeting with a sports team, was with a litigator friend of ours. He told of the requirements of media production for evidence in the midst of law suits. These projects can come up on a few hours’ notice for usage the very next day, so the onus is on intensive interaction for rapid turnaround. And for better or worse, there are certainly more litigators out there for us to address than there are professional and college sports teams combined.

Not dull to begin with, building a start-up gets increasingly exciting as customer engagement intensifies. With our rising sense of the distinctive needs and substantial opportunities we can address across the many verticals Market7 can serve, we’re now accelerating on our unmitigated thrill-ride.