Market7

Happy Independence Day. It’s also now the month of our company’s birthday. Operations started on July 30 of last year, so Market7 traces back to 7/07. And today’s holiday during this seventh month of the year is closely connected to our name. The essence of Market7  is to enhance collaboration on creative projects by diverse working groups. It turns out that American independence provides an elegant metaphor.

To draft the Declaration of Independence, the Second Continental Congress designated a “committee of five” selected for geographic diversity including Virginia’s Thomas Jefferson, John Adams of Massachusetts, and Pennsylvanian Benjamin Franklin. Feedback from Adams and Franklin on Jefferson’s drafting was incorporated into the final document. A process similar to how we incorporate feedback at the various stages of video production such as conceptualization, scripting and footage review.

A diverse committee under tight time pressure collaborating on a notable creative endeavor. Nice parallel. But why “Market7″? The intersection of those two streets in Philadelphia is where Jefferson boarded and probably did most of his drafting work. There are some additional cute connections of the name to what our company does and plans to do, and some of the motivation is incorporated in our logo as well, which I’m sure will be touched on in future blog posts, so please come back!

A last note, on the above painting by Gerome Ferris. It’s the exact story behind our name, including the crumpled up drafts on the floor before the founding fathers. I happened upon a jigsaw puzzle of this painting during a family excursion last year, and the partially constructed puzzle has occupied a spare table in our office ever since.