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Script to Production, the missing link

March 7th, 2008 by Shannon Newton

Back in the caveman days when we wanted a mate, we just beat them over the head with a large club. I know because I have seen countless reenactments on television. Occasionally, there was a ‘numbskull’ who, despite being struck with repeated blows, had no idea that the mating ritual had begun.

How would we reach these numbskulls? Not by beating harder. For these folks, we needed to guide them through the process with iterative, easy-to understand steps. (“ok, walk over to this rock. Good! Now just a little bit further to that bed of mammoth fur over there”)

Caveman {I hope this level of degradation pays well}

Many times in script development, the helicopter stunt sounds like a good idea until someone takes the club and hits everyone over the head with the price tag. Unfortunately, this usually happens at the end of the script development. After weeks or months of head nodding, a flurry of expense-induced head shaking breaks out. The result: wasted time and last minute rewriting.

What would be useful is a way to wed the story development and production planning/budget together. Some iterative steps that show everyone where the production is headed opposed to a heavy club at the end.

Does Market7 have such a thing? Well, no, not yet. I know you all saw some sort of self-serving marketing pitch coming on but this is a blog. It is composed of observations gleaned from talking to hundreds of producers. Occasionally, these things just hit ME over the head.

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