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Udderly Awesome Coverage Of Our Work With BET

May 21st, 2012 by Brian Baumley

Creative Cow Talks With Our Latest Network Customer

This morning, we announced that BET Networks is using the Market7 platform to collaborate on production of scripted productions and original movies. Debra Kaufman over at Creative Cow took some time to talk with BET and our CEO Seth Kenvin about how they’re using the service, plans to expand use moving forward and why it works for them in a production environment where everyone is always on the move.

Click the image below to check out the full article.

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BET Networks Using Market7 Platform To Collaborate On Production Of Multiple Shows

May 21st, 2012 by Brian Baumley

Global programming provider leverages video.Market7 web software for efficient production and clear communication about content.

BOSTON – CABLE SHOW, May 21, 2012 – Market7, Inc., a provider of web-based software for collaboration around creative content, today announces extensive engagement with BET Networks, the leading provider of content to black consumers globally. BET uses the video.Market7 platform to access and communicate about content at various stages of production for multiple scripted programs, pilots and original movies.

“Market7 brings new levels of productivity and flexibility to BET’s production efforts,” says Sheila Cole, senior director of post production for BET. “Employees and partners of BET from anywhere in the world can immediately access content at any stage, from daily shoots to finishing edits, and communicate clearly about production efforts on the video.Market7 platform.”

Content of any length and in any common digital format can be uploaded to video.Market7. The service’s Annotative Player module offers secure browser-based access on multiple devices, including all popular computers, tablets and smartphones. Video plays at high quality, accommodating users in limited bandwidth access situations, with integrated commenting that can reference specific portions of the video timeline and screen dimensions.

“BET is using the full capabilities of video.Market7 to clearly communicate about content, resulting in quick shaping of team consensus and streamlined productions,” says Market7 CEO Seth Kenvin. “Working closely with global programming leaders like BET underscores Market7’s advancement as a provider of robust platforms for media production in fast-paced, demanding and dispersed production environments.”

BET is using video.Market7 to produce scripted programs and original movies that include The Game, Gun Hill and Being Mary Jane.

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions:, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks – BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

About Market7, Inc.
Market7 addresses needs of studios, agencies, corporations and other organizations as they produce media for a wide range of purposes, including entertainment, marketing and training. The company’s flagship video.Market7 service supports all of the collaboration between video producers, their clients and any other parties involved in the process. This includes features for overall project management, conceptualization, pre-production like scripts and storyboards, and footage review during post. More information is available at

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VideoNuze NABShow Market7 Interview [Video]

May 18th, 2012 by Brian Baumley

Craig Heiting Talks With Will Richmond About Streamlining Video Work Flow

The Market7 team descended on NABShow last month. At the show, Craig Heiting, the company’s new VP/GM of media and entertainment, sat down with video biz guru Will Richmond to talk about momentum among the Hollywood set. Craig talks about why Market7 is perfect for studios, producers and talent that all need anywhere access to video, fast. And how Market7 makes that easy. Full interview below.

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Making Your Video Count

April 27th, 2012 by Brian Baumley

Flipping An Assignment On Its Head For A Unique, Engaging And Impactful Production

It’s easy to take production assignments literally. Even when we think we’re being really creative, there is usually lots of opportunity left to take risks and consider a project from a completely different perspective.

Consider filmmaker Casey Neistat’s take on an assignment from Nike. In his own words:

“Nike asked me to make a movie about what it means to #makeitcount. Instead of making their movie I spent the entire budget traveling around the world with my friend Max. We’d keep going until the money ran out. It took 10 days.”

Of course, this was all communicated in a video that quite effectively tells a story about making it count.

There are close to 5 million hits on that link alone. Throw in some YouTube dupe videos, views on other video sites, a front page Reddit story, etc., and it’s probably safe to say that Nike was happy with this result. Neistat could’ve made a really creative, glossy video that delivers big on the ‘make it count’ message. Nike would’ve probably been happy and the video would’ve found an audience.

In this case, the very essence of ‘make it count’ is at the core of the production itself. And it’s inspiring. Consider too that this video was shared enough that it made its way to my PC screen. I didn’t go hunting for Nike info. And I’m not terribly interested in sports. Yet it found me.

So how can you make your next video production count?

  • Think hard about the message your video will communicate and how you can embody it throughout every aspect of the production itself – not just the finished product.
  • If this is a recurring video assignment, take a new approach. It’s easy to get stuck in a rut. Think hard about how you can turn the production on its head.
  • Don’t necessarily produce what your client/boss/company thinks they want. Take risks to present them with a final project that they couldn’t have envisioned on their own.
  • Depending on your circumstances, get buy-in from your client along the way! Neistat is a well-known videographer and has the clout to turn in a final product like the one above. If you’re going to take risks, it might be much better for your career to make sure that your client is onboard from the start.

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You, Video & The Web

April 18th, 2012 by Brian Baumley

Market7 Weighs In On A Successful Social Strategy For Video

Market7′s CEO, Seth Kenvin, recently spoke with EContent about achieving success with video on the Web. Part of the discussion included why  many find video to be a more challenging medium to tackle versus most other marketing vehicles. And how services like Market7′s can help make the process easier for anyone that needs to create video. You can check out the full story by clicking the link below.

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Market7 Buzzes About Hollywood, NAB & More

April 13th, 2012 by Brian Baumley

Craig Heiting Guests On Digital Production Buzz To Talk Market7 News

Market7 Hollywood guru Craig Heiting called into Digital Production Buzz last night to talk with host Larry Jordan about the company’s plans for NAB and some specific features being rolled out for studio and broadcast customers. He also gave out a top secret promo code that you can use to get even more bang for your buck when signing up for Market7. Check out the clip below or visit the site here to hear the full episode.

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Player Instructions, De-cluttered Layout, Quality / Efficiency Toggle, Task Reminders, Copy Scenes

April 12th, 2012 by Seth Kenvin

Market7 Release From April 11 ’12

So much new stuff that this post’s headline wraps to a second line! As we prepare for NAB, we’re releasing a slew of features across multiple modules. And, we have some even newer stuff in development which we can show at the event. Email to arrange getting together with us. What’s available now, and demonstrated below, includes:

  • Clear & present instructions on basics of using Annotative Player to help new users get started
  • Refined layout when adding comments in Player making advanced features more discreet and basic features more obvious
  • Toggle to switch video play between higher quality and better bandwidth efficiency versions including automatic prompting when bandwidth challenges are encountered
  • Schedule reminder emails to be sent in advance of Tasks being due
  • Copy entire scenes of Collaborative Script including any uploaded media within a project or across projects (which can be especially useful to achieve templates on episodic content that tends to follow the same pattern)

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Getting Fierce!

March 28th, 2012 by Brian Baumley

FierceOnlineVideo Highlights New Market7 Media & Entertainment VP Hire

Jim O’Neill over at FierceOnlineVideo just posted on Market7′s increased focus on reaching more Hollywood studios and producers. The article features some good background on Craig Heiting, Market7′s new VP and GM for media and entertainment. Check out the story here.

FierceOnlineVideo was one of the first media outlets to cover Market7,naming us as a Top Online Video Company for 2009 in its annual Fierce 15 awards.

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Video View Auditing, Scene Range Sharing

March 22nd, 2012 by Seth Kenvin

Market7 Release From March 18 ’12

We continue advancing broadly across our suite of modules, and in trying to determine a theme for this week’s release, I suppose it comes down to “parts”. If you’re an administrator of a project and a participant checks out a video, it can be useful to know what within that video were checked out. The impact of praise, or of condemnation, may vary based on how much of a video was watched and even what specific portions, so we’ve now put this auditing into the project’s activity feed (just for the view of people who are administrators of the project’s account). Another context in which granular specificity is useful is communications about a script — when calling someone’s attention, may want to hone in on specific portions of a script, so we now allow a scene range to be set in sharing functionality of the script. Check out both of these features in demo below.

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Market7 Gets Some Big Apple Love

March 21st, 2012 by Brian Baumley

NYCPP Catches Up With Market7 About Recent New York Visit

Seth and Craig (Market7′s new media and entertainment VP) recently descended on New York City to talk video production management advances with customers. They took some time to connect with Dan Ochiva of NYC Production & Post News about their trip, which included a lot of discussion about fragmentation in collaboration.

Check out the article here to read about the benefits that Market7 can bring to studio productions and how it can help solve a big challenge that comes with doing video production in New York.

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